I recently had the privilege of working with best-selling author Mark Baker, who runs the La Vie Counseling Centers in Pasadena and Santa Monica. Mark wanted to start sharing some of his insights to a larger audience through short videos that took a single idea from his books and “put a face to it.” Having done countless large-format conferences and training sessions, Mark was completely at ease in front of the camera, and extremely well-prepared.
Because much of his audience is in Brazil, we also close-captioned all of these videos for a Portuguese-speaking audience. Mark’s found an extremely competent translator in Brazil who forwarded transcripts of each video as we produced them.
This is the power of video: getting concepts delivered to people who are “visual learners.” This project embodies much of what can be done on a relatively-inexpensive budget: this was all shot in one day, on two cameras, and has all been accomplished in roughly six weeks (it could have been faster, but we felt that “trickling” the videos out would get us more bang for the buck).
If you want to do something like this for you company, contact me now, and we can discuss how to utilize the power of YouTube for your brand.
Once again we have partnered with Asian Access to bring stories from the heart of tsunami-ravaged Northeastern Japan. This story about Sue Takamoto and the Nozomi Project was filmed in a few hours one afternoon in Ishinomaki, Japan, and edited with help from friend and colleague (and pro storyteller/artist) Greg King in Southern California. The client is pleased with the speed of delivery and the message that we were able to communicate in only a few minutes:
My new band, Doobies Inc., walked into SIR Studios in mid-December to film and record a live demo. We tracked to ProTools and filmed 3 cameras (2 roving and 1 stationary). Then I took all of the tracks and footage back to my studio to mixdown and edit. For a one-night session, these came out really well, and we hope to get quite a bit of work from this promotional video.
I truly enjoy recording and filming live events. One of my favorites was Jennifer Robin’s CD release party for her album “The Bird and The Beatles” found here on YouTube:
I also have filmed live concert footage that will be found in the upcoming film “Praying the Hours” by Lauralee Farrer. These types of events are difficult to capture multitrack — so that one can mix the music later on — but ultimately exceptionally rewarding, because you get both the immediacy and thrill of the live event, as well as the incredible sound of a professionally mixed and produced recording.
This piece was commissioned by the Los Angeles Children’s Chorus to promote one of their newest educational programs — First Experiences in Singing. We’re proud to be working with such wonderful organizations.
In April 2012, Hearken Creative was brought in to produce a video piece that would thank some major donors at Fuller Theological Seminary. Chris Min directed, and Loren A. Roberts produced, filmed, edited, and managed post-production.
Hearken Creative equipment used on the shoot and in post includes
Canon EOS7d camera
Zoom H4n field recorder
Sennheiser G2 100-series wireless microphones
Kessler Crane Pocket Dolly
KinoFlo Diva fluorescent lighting
Final Cut Pro system on multiple computers, with client preview on large-screen plasma monitors
One thing to note is that Hearken Creative has multiple back-up systems in place, so that no footage was lost, corrupted, or destroyed on this project (or any other recent projects). We use a dedicated NAS, directly-connected swappable hard drives, and cloud storage to ensure that no data is ever lost in our facility.
The client was very happy with the final product, telling us that there were “quite a few misty eyes” in the banquet hall as the piece ended. We are proud of the work we did on this video project.
We’re still working on the main piece — a longer video with lots of interviews in Japanese that need to be translated and subtitled in English for the North American viewers. But today (March 11) is the one-year anniversary of the earthquake and tsunami in NE Japan, so we rushed to get just a few videos posted to commemorate the horrors and to point towards the hope and vision that many Japanese pastors have for their country in the new reality that is Japan.
First up is a prayer from Mori Sensei, a pastor living 30 minutes away from the Fukushima Daiichi Nuclear Power Plant. His church wants to help rebuild an entire seaside community, hopefully relocating just a half-mile off the beach up into the hills, so that they can still have their livelihood, but be protected from the possibility of another tsunami:
The next video is a set of reflections from Eric Takamoto, an Asian Access missionary from the Kobe area who was one of the first responders up into the destroyed town of Ishinomaki. Eric’s family is going to relocate to Ishinomaki because they feel strongly that the rebuilding work is going to take time and committed effort, and they want to be part of that long-term process. Eric’s passion for the people he ministers to inspires me:
Both of these pieces were filmed in January 2012 as part of my one-week trip to NE Japan for Hearken Creative client Asian Access. I was accompanied on the trip by Asian Access’ VP for Communications Jeff Johnston, good friend and colleague Joshua Clayton, Asian Access’ VP for Strategic Engagement Takeshi Takazawa, as well as translation and hosting and friendship by Asian Access’ Jeffrey Sonnenberg (oh, and new friend Mike McKay from Cypress Church here in California was with us for part of the week).
Video was shot with A2’s Sony HD Handycam and my Canon EOS 7D, with color correction done in Final Cut Pro with additional color work by Red Giant’s Mojo. Audio was recorded through my Zoom H4N using Sennheiser G2 wireless mics and an Audio Technica AT897. All data cards (CF for video, SD for audio) were captured onsite and backed up to multiple G-Raid Mini hard drives for redundant transport back to the U.S.
Ryan Scott Oliver, PMTP‘s creative director, wrote a brand new musical for the students who participated in the Summer 2011 session of the Pasadena Musical Theatre Program. I am a member of the board of directors of this fantastic program. We now have a partnership with the Pasadena Playhouse, and are looking to expand even further into the community.
But back to the musical, Jasper in Deadland. I filmed a bunch of the shows and rehearsals, and mixed the live sound off-the-board for this recording. It gives a good glimpse of what the students got to experience over the summer: originating roles in a fantastic new musical, and getting to work with musical theatre professionals — directors, choreographers, lighting and sound and costume and set designers, etc.
Once again, HCS was able to come through with a fast and quick solution. The president of the organization had a busy schedule, and they wanted the video quickly; I ran out to the corporate headquarters to shoot this little clip. But we didn’t skimp on quality: the lighting was there, the Canon 7D was there, and we used a really nice Audio Technica shotgun microphone to capture audio. Brought it back to the office that evening, and had the footage delivered to the client the next day.
We want to continue to do fun stuff like this for our clients. Do you need some top-notch web video? Let us come and make your next project shine.
Top 5 Social Networking and Blog Sites Ranked (April 2009, U.S. Home and Work)
Total Video Streams
Time Spent Viewing
(Minutes x 000)
Funny or Die
Source: Nielsen VideoCensus, June 2009
So we all thought that Facebook was taking over the world. It turns out that more people are watching video on Myspace, and for a longer period of time (a ratio of 3 to 1!).
What does this mean for us? Not much. I won’t post personal video to either Facebook or MySpace, because I’m scared about the ownership issues involved. Promotional video (movie trailers, band promos) should go up on all of the sites to ensure maximum saturation. And I can’t help but cringe at the quality of video on both MySpace and Facebook; it is for that very reason that I have posted my company’s promotional work on Vimeo instead of any of the top social networking or video sites.
It does have relevance, though, to remind us that the “hot trends” that get reported on often only have a kernel of truth, and the true picture is much more nuanced or complex. While Facebook is having a banner year, MySpace is not losing as much ground as the mainstream media would have you believe; and MySpace actually is “stickier” (people stay on the site longer), something that advertisers are very aware of.