Blog, business, graphic design, post production for film and video, sound

What Hearken Creative did this summer, Part 1

While I can’t say that I have a new job or have turned the economy around single-handedly, this has been a marvelous summer of new experiences.

The first project I want to talk about is the West Covina High School Chamber Singers reunion, which happened two days ago after over a year of preparation. I was a committee member, and developed the website and Facebook presence, as well as designed all printed matter, and finally, managed all the stage tech for the evening, including a 16-foot screen, memorabilia slideshow, music cues, and sound reinforcement for the evening’s program, all provided by Hearken Creative.

The event was an amazing success, where 80+ people re-connected after 25 years with our dedicated teacher/director/conductor, Tom Kessler.

While the event was not specifically a showcase of Hearken Creative’s available services, we nonetheless made the entire evening possible, with HCS’ graphic design, film/video production, and live show production strengths.

In the near future, we will also produce the event “re-cap” video DVD. Can’t wait to show you how much fun everyone had at this event.

Tomorrow: Live theatre sound design for 100+ children and teens this summer…

Blog, business, post production for film and video

Where do you watch online video?

MediaPost’s Research Brief has an interesting collection of data from Nielsen Online. Note how much video is watched on Facebook versus Myspace:

Top 5 Social Networking and Blog Sites Ranked (April  2009, U.S. Home and Work)

Total  Video Streams

Time Spent Viewing
(Minutes x 000)











Funny or Die



Source: Nielsen VideoCensus, June 2009

So we all thought that Facebook was taking over the world. It turns out that more people are watching video on Myspace, and for a longer period of time (a ratio of 3 to 1!).

What does this mean for us? Not much. I won’t post personal video to either Facebook or MySpace, because I’m scared about the ownership issues involved. Promotional video (movie trailers, band promos) should go up on all of the sites to ensure maximum saturation. And I can’t help but cringe at the quality of video on both MySpace and Facebook; it is for that very reason that I have posted my company’s promotional work on Vimeo instead of any of the top social networking or video sites.

It does have relevance, though, to remind us that the “hot trends” that get reported on often only have a kernel of truth, and the true picture is much more nuanced or complex. While Facebook is having a banner year, MySpace is not losing as much ground as the mainstream media would have you believe; and MySpace actually is “stickier” (people stay on the site longer), something that advertisers are very aware of.

Blog, Uncategorized

Watch what photos you post on Facebook…

Have you read the Terms and Conditions for Facebook? Before you start posting all of your photos, know that within the T&Cs, Facebook makes it clear that they reserve the right to use anything uploaded to Facebook on their pages, in their advertising, or anywhere else they think would be fun to use it. Carolyn Wright, an attorney who works with photographers, flagged this issue one on her blog.

Just be careful, people. I don’t post any personal photos to any service, because I want some amount of ownership and privacy.