Art Direction, Logo Refinement, Direct Mail
Claiborne Senior Living
Claiborne Senior Living wanted to introduce a branded memory care initiative, and Hearken Creative was brought in to align the new brand and logo with the existing marketing identity for the company.
Beautiful, simple, clean, and welcoming colors and imagery brought the message home that this program for seniors was going to be different and impactful. Families and employees alike were excited by the new visual brand.