I recently had the privilege of working with best-selling author Mark Baker, who runs the La Vie Counseling Centers in Pasadena and Santa Monica. Mark wanted to start sharing some of his insights to a larger audience through short videos that took a single idea from his books and “put a face to it.” Having done countless large-format conferences and training sessions, Mark was completely at ease in front of the camera, and extremely well-prepared.Because much of his audience is in Brazil, we also close-captioned all of these videos for a Portuguese-speaking audience. Mark's found an extremely competent translator in Brazil who forwarded transcripts of each video as we produced them.This is the power of video: getting concepts delivered to people who are “visual learners.” This project embodies much of what can be done on a relatively-inexpensive budget: this was all shot in one day, on two cameras, and has all been accomplished in roughly six weeks (it could have been faster, but we felt that “trickling” the videos out would get us more bang for the buck).
If you want to do something like this for you company, contact me now, and we can discuss how to utilize the power of YouTube for your brand.
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