Blog, graphic design, post production for film and video

51st Grammy Awards Spot visualizes influences through type


There’s a new commercial for the 51st Grammy Awards that’s out, and it features Stevie Wonder talking about his musical influences. As he is talking, an illustration of Wonder is coming into focus through the use of floating song titles — all in different typefaces. Great execution by TBWA/Chiat/Day!

There’s also a Thom Yorke ad, but it doesn’t work as well as the Stevie Wonder. It’s not as subtle…