Grizzard’s Multi-Channel Marketing Case Study [2007] was commissioned by Grizzard, and the entire project was managed by Hearken Creative:
- hired director, film crew; arranged all travel, budgeting, and production schedule
- managed pre-production, on-the-ground production, and post-production
- managed delivery and client contact
Response was strong to this piece; the client used it online for two years as well as on a large-screen television at corporate tradeshows.