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	<title>Hearken Creative Services&#187; vocals</title>
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	<link>http://www.hearkencreative.com</link>
	<description>design, post production, audio production, creative services</description>
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		<title>Auto-Tune &amp; Photoshop: embrace the march of progress</title>
		<link>http://www.hearkencreative.com/2009/05/08/auto-tune-photoshop-embrace-the-march-of-progress/</link>
		<comments>http://www.hearkencreative.com/2009/05/08/auto-tune-photoshop-embrace-the-march-of-progress/#comments</comments>
		<pubDate>Fri, 08 May 2009 20:18:58 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Auto-Tune]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[iStockphoto]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[vocals]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=468</guid>
		<description><![CDATA[So I&#8217;m doing a lot more music recording these days. And one of my favorite tools is a wonderful little program called Auto-Tune, which, if used correctly, does exactly what its name implies: automatically pull a note that is out-of-tune back to perfect pitch. Let&#8217;s say there&#8217;s one note out of a whole phrase that&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.time.com/time/magazine/article/0,9171,1877372,00.html"><img class="alignright" style="border: 0pt none; margin-left: 6px; margin-right: 6px;" src="http://www.allthingsbeautiful.com/all_things_beautiful/images/time_persons_of_the_year_05.jpg" alt="" width="119" height="156" /></a>So I&#8217;m doing a lot more music recording these days. And one of my favorite tools is a wonderful little program called <a title="Antares' Auto-Tune" href="http://www.antarestech.com/products/auto-tune-evo.shtml" target="_blank">Auto-Tune</a>, which, if used correctly, does exactly what its name implies: automatically pull a note that is out-of-tune back to perfect pitch. Let&#8217;s say there&#8217;s one note out of a whole phrase that&#8217;s a bit off-pitch: why re-record the whole verse for that one note? I just punch-in the plug for that one note, and we&#8217;re back in business. [<em>TIME</em> did an <a title="TIME Magazine article on Auto-Tune" href="http://www.time.com/time/magazine/article/0,9171,1877372,00.html" target="_blank">article on Auto-Tune</a>, and the company has its own <a title="Auto-Tune podcast" href="http://sonibyte.com/audio/9343.mp3" target="_blank">podcast mp3</a> so you can hear how the program works.]</p>
<p>I do the same thing with <a title="Adobe Photoshop" href="http://www.adobe.com/products/photoshop/" target="_blank">Photoshop</a> a lot right now because I am now selling stock on <a title="HCS's iStockphoto images" href="http://www.istockphoto.com/file_search.php?action=file&amp;lightboxID=6155511refnum=hearkencreative" target="_blank">iStockphoto</a>. They need every photo submitted to be as close to perfect as possible, so I go in and &#8220;airbrush&#8221; all the little imperfections out, creating (hopefully) a more marketable/usable photo.</p>
<p>But I&#8217;m also conflicted. Overuse of Auto-Tune turns out lifeless vocals. And I love to “grunge” up my graphic design work, when the project calls for it. Imperfections are what make things human, and removing all of the human element isn&#8217;t always a good thing.</p>
<p>That said, I will never throw the tool out [like <a title="Metromix dissing Auto-Tune misuse" href="http://chicago.metromix.com/tv/photogallery/buh-bye-2008/826438/photo/826443" target="_self">these people want to</a>, or here&#8217;s <a title="Neko Case interview" href="http://pitchfork.com/features/interviews/6306-neko-case/" target="_blank">Neko Case complaining</a> about Auto-Tune towards the end of the interview, or these <a title="GearSlutz forum" href="http://www.gearslutz.com/board/moan-zone/101638-i-hate-auto-tune-has-taken-over.html" target="_blank">studio engineers</a> who are as conflicted about using it as I am). If I can use it when needed but make it practically invisible, and then not use it when we have the time to get it right, then I think everything will be okay.</p>
<p>But <em>taking the time to get things right</em> is another concept that is dying right now — budgets are way too tight to actually try to do something right. So I work overtime even when the client isn&#8217;t paying for it, just so that I can be happy with the final result. Unfortunately, that cuts into the time that I&#8217;m supposed to be recording&#8230;</p>
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