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	<title>Hearken Creative Services&#187; video</title>
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	<link>http://www.hearkencreative.com</link>
	<description>design, post production, audio production, creative services</description>
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		<title>Missing Japan already&#8230;</title>
		<link>http://www.hearkencreative.com/2012/01/30/missing-japan-already/</link>
		<comments>http://www.hearkencreative.com/2012/01/30/missing-japan-already/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 00:35:59 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[kit kat]]></category>
		<category><![CDATA[kitkat]]></category>
		<category><![CDATA[matcha green tea]]></category>
		<category><![CDATA[nestle]]></category>
		<category><![CDATA[omiyage]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1101</guid>
		<description><![CDATA[I have only been back from my trip a few weeks, but I&#8217;m missing Japan already. So I broke out some Matcha Green Tea-flavored Kit Kat candies to take me back. Candy is all over the place in Japan. Perhaps that is because omiyage are available in shops in every train station. Omiyage is a [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.chocablog.com/reviews/kitkat-matcha-green-tea/"><img class="aligncenter  wp-image-1102" style="border: 0pt none;" title="japan-matcha-green-tea-kitkat" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/japan-matcha-green-tea-kitkat-1024x784.jpg" alt="" width="553" height="423" /></a></p>
<p>I have only been back from my trip a few weeks, but I&#8217;m missing Japan already. So I broke out some <a href="http://d.nestle.jp/kitkat/limited/kk_zunda_2.html" target="_blank">Matcha Green Tea-flavored Kit Kat</a> candies to take me back.</p>
<p>Candy is all over the place in Japan. Perhaps that is because <a href="http://www.japan-guide.com/e/e2004.html" target="_blank"><em>omiyage</em></a> are available in shops in every train station. <em>Omiyage</em> is a type of gift that you give someone &#8212; a souvenir from far-away lands &#8212; that you bring after you have been traveling. Omiyage oftentimes (I believe) has the connotation of being bought at the last minute, or even once you got home. But the sentiment is important, so they are bought often. And candy from different regions of the world is a popular gift. The variety of candy in Japan is much greater than that in the States &#8212; lots of different flavors, and some more (or much less) sweet than candy that I am used to. Really fun.</p>
<p>I really enjoyed visiting with pastors, missionaries, and community leaders who are working hard to bring hope and healing to some pretty devastated communities.</p>
<p>Late last week we had our first translating session &#8212; it&#8217;s going to take a while to translate all of the interviews. I&#8217;ll post links as they go live.</p>
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		<title>Case Study: Lloyd Ogilivie Institute for Preaching announcement</title>
		<link>http://www.hearkencreative.com/2011/11/17/case-study-lloyd-ogilivie-institute-for-preaching-announcement/</link>
		<comments>http://www.hearkencreative.com/2011/11/17/case-study-lloyd-ogilivie-institute-for-preaching-announcement/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 21:25:10 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[film/video]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[corporate video]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[multichannel]]></category>
		<category><![CDATA[Ogilvie]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1039</guid>
		<description><![CDATA[Back before Fuller Theological Seminary had even hired any staff for this new venture, the Lloyd Ogilivie Institute of Preaching needed a multichannel piece that would bring in relevant candidates for the new chair of the program. So it needed to be high-end, concise, fast, and under-budget. We designed three pieces: a magazine ad, a [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-ad-display-365x350.jpg" rel="lightbox[1039]"><img class="size-full wp-image-1040 alignnone" style="border: 0pt none;" title="ogilvie-ad-display-365x350" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-ad-display-365x350.jpg" alt="" width="365" height="350" /></a></p>
<p>Back before Fuller Theological Seminary had even hired any staff for this new venture, the Lloyd Ogilivie Institute of Preaching needed a multichannel piece that would bring in relevant candidates for the new chair of the program. So it needed to be high-end, concise, fast, and under-budget. We designed three pieces: a magazine ad, a direct-mail piece, and a (mini) website. In addition, we filmed several people on campus, all talking about what the Institute was going to do.</p>
<p>All design and filming (and subsequent printing and DVD replication) was turned around within one month, and perfectly on budget. The campaign was successful: Mark Labberton is now the chair of the academic program, and has successfully moved it from infancy to relevancy across the campus.</p>
<p style="text-align: center;"><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-ad-616x800.jpg" rel="lightbox[1039]"><img class="size-medium wp-image-1041" title="ogilvie-ad-616x800" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-ad-616x800-231x300.jpg" alt="" width="231" height="300" /></a></p>
<p style="text-align: center;"><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-brochure-display.jpg" rel="lightbox[1039]"><img class="aligncenter size-full wp-image-1042" style="border: 0pt none;" title="ogilvie-brochure-display" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-brochure-display.jpg" alt="" width="365" height="250" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-brochure-800x518.jpg" rel="lightbox[1039]"><img class="aligncenter size-medium wp-image-1043" title="ogilvie-brochure-800x518" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-brochure-800x518-300x194.jpg" alt="" width="300" height="194" /></a></p>
<p style="text-align: center;"><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/Ogilvie-minibroch-900x291.jpg" rel="lightbox[1039]"><img class="aligncenter size-medium wp-image-1044" title="Ogilvie-minibroch-900x291" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/Ogilvie-minibroch-900x291-300x97.jpg" alt="" width="300" height="97" /></a></p>
<p style="text-align: center;"><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-website-800x630.jpg" rel="lightbox[1039]"><img class="aligncenter size-medium wp-image-1045" title="ogilvie-website-800x630" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-website-800x630-300x236.jpg" alt="" width="300" height="236" /></a></p>
<p style="text-align: center;"><p><a href="http://www.hearkencreative.com/2011/11/17/case-study-lloyd-ogilivie-institute-for-preaching-announcement/"><em>Click here to view the embedded video.</em></a></p></p>
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		<title>Summer 2011: Pasadena Musical Theatre</title>
		<link>http://www.hearkencreative.com/2011/11/15/summer-2011-pasadena-musical-theatre/</link>
		<comments>http://www.hearkencreative.com/2011/11/15/summer-2011-pasadena-musical-theatre/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 18:18:13 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[film/video]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[Jasper in Deadland]]></category>
		<category><![CDATA[musical]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[Pasadena]]></category>
		<category><![CDATA[Pasadena Musical Theatre Program]]></category>
		<category><![CDATA[Pasadena Playhouse]]></category>
		<category><![CDATA[pmtp]]></category>
		<category><![CDATA[Ryan Scott Oliver]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1032</guid>
		<description><![CDATA[Ryan Scott Oliver, PMTP&#8216;s creative director, wrote a brand new musical for the students who participated in the Summer 2011 session of the Pasadena Musical Theatre Program. I am a member of the board of directors of this fantastic program. We now have a partnership with the Pasadena Playhouse, and are looking to expand even [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ryanscottoliver.com/">Ryan Scott Oliver</a>, <a href="http://www.pasadenamusicaltheatre.com/">PMTP</a>&#8216;s creative director, wrote a brand new musical for the students who participated in the Summer 2011 session of the Pasadena Musical Theatre Program. I am a member of the board of directors of this fantastic program. We now have a partnership with the <a href="http://www.pasadenaplayhouse.org/">Pasadena Playhouse</a>, and are looking to expand even further into the community.</p>
<p>But back to the musical, <em>Jasper in Deadland</em>. I filmed a bunch of the shows and rehearsals, and mixed the live sound off-the-board for this recording. It gives a good glimpse of what the students got to experience over the summer: originating roles in a fantastic new musical, and getting to work with musical theatre professionals &#8212; directors, choreographers, lighting and sound and costume and set designers, etc.</p>
<p><a href="http://www.hearkencreative.com/2011/11/15/summer-2011-pasadena-musical-theatre/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Tribute [the band] live mix off the board</title>
		<link>http://www.hearkencreative.com/2011/10/28/tribute-the-band-live-mix-off-the-board/</link>
		<comments>http://www.hearkencreative.com/2011/10/28/tribute-the-band-live-mix-off-the-board/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 06:38:41 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[band]]></category>
		<category><![CDATA[cover band]]></category>
		<category><![CDATA[live music]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[Tribute Band]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1020</guid>
		<description><![CDATA[We recorded our live show at the Los Angeles Sheriff&#8217;s Department&#8217;s annual Fun In The Sun Chili Cookoff in October 2011. Straight off the board, with some compression/limiting done after the fact. Sounds great. And some really nice photography by Katie Macquarrie to show off the band. We had a great time. Check out Tribute [...]]]></description>
			<content:encoded><![CDATA[<p>We recorded our live show at the Los Angeles Sheriff&#8217;s Department&#8217;s annual Fun In The Sun Chili Cookoff in October 2011. Straight off the board, with some compression/limiting done after the fact. Sounds great. And some really nice photography by <a href="https://www.facebook.com/KateMacQ" target="_blank">Katie Macquarrie</a> to show off the band.</p>
<p><a href="http://www.hearkencreative.com/2011/10/28/tribute-the-band-live-mix-off-the-board/"><em>Click here to view the embedded video.</em></a></p>
<p>We had a great time. Check out <a title="Tribute - cover band in Los Angeles/Santa Clarita" href="http://tributebandrocks.com/" target="_blank">Tribute</a> for more information. Maybe you want to book us for your next event!</p>
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		<title>New video projects</title>
		<link>http://www.hearkencreative.com/2011/04/10/new-video-projects/</link>
		<comments>http://www.hearkencreative.com/2011/04/10/new-video-projects/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 17:51:54 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[Cal State Northridge]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[CSUN]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[Liviu Marinescu]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Nimbus Ensemble]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[YoungRiddle]]></category>
		<category><![CDATA[Zoom H4n]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=759</guid>
		<description><![CDATA[Two quick video projects that I had the pleasure of working on over the last week. ASIAN ACCESS First up was a quick web video post for the president of Asian Access. He wanted to say &#8220;thank you&#8221; to the many people who have already donated money to the relief efforts going on in northern [...]]]></description>
			<content:encoded><![CDATA[<p>Two quick video projects that I had the pleasure of working on over the last week.</p>
<p><strong>ASIAN ACCESS</strong></p>
<p>First up was a quick web video post for the president of Asian Access. He wanted to say &#8220;thank you&#8221; to the many people who have already donated money to the relief efforts going on in northern Japan after the Sendai earthquake in March 2011. So I raced out to his office and filmed him:</p>
<p><a href="http://www.hearkencreative.com/2011/04/10/new-video-projects/"><em>Click here to view the embedded video.</em></a></p>
<p>TECHNICAL DETAILS: This was filmed with the <a href="http://www.amazon.com/exec/obidos/ASIN/B002NEGTU6/karenmrober-20?creative=0&amp;camp=0&amp;adid=1YEXBA2B05X8E0FRB7FX&amp;link_code=as1">Canon EOS 7D</a>, using the “kit lens” — an 28-135mm. Sound was handled using a <a href="http://www.amazon.com/exec/obidos/ASIN/B001QWBM62/karenmrober-20?creative=0&amp;camp=0&amp;adid=1YEXBA2B05X8E0FRB7FX&amp;link_code=as1">Zoom H4n</a> with an <a href="http://www.audio-technica.com/cms/wired_mics/9aeff7bd1ee954dc/index.html">Audio Technica AT897</a> microphone. Footage was transcoded to ProRes LT using the wonderful <a href="http://rarevision.com/5dtorgb/">5DtoRGB</a> app with a <a href="http://www.noside.fr/5dtorgb-batch/">command-line batch processor</a> provided by French video production company NoSide. The whole thing was sync&#8217;d and edited in Final Cut Pro, and exported to H.264 via Compressor.</p>
<p><strong>NIMBUS ENSEMBLE</strong></p>
<p>I did a 12-part videolog series with Nimbus and this same composer back in 2008, and they are back with a new composition that Nimbus will premiere. We&#8217;re in a rush, so there&#8217;s only one video, and I shot a rehearsal for a few hours this week, followed by a very brief interview. But the piece will be instrumental in advertising the concert:</p>
<p><a href="http://www.hearkencreative.com/2011/04/10/new-video-projects/"><em>Click here to view the embedded video.</em></a></p>
<p>TECHNICAL DETAILS: Much the same as the previous piece, except I used a host of lenses: a 50mm f1.4 prime (I used this a lot because the room was pretty dark, but I didn&#8217;t want to raise my ISO too much and get grainy footage), a Canon EF-S 18-55mm, and a Canon EF-S 55-250mm. Sound was captured 4-channel using the Zoom&#8217;s onboard mics plus the AT897 and a Sennheiser lav (but the interview was done with the AT897 — I love the sound of that mic compared to a lav).</p>
<p>All-in-all, a pretty busy but fun week of budget-conscious filmmaking. Every project that we do gets easier, more fun, and give us invaluable experience for the next one.</p>
<p>Today I&#8217;ll be taking my equipment and doing an outdoor photoshoot for a band I&#8217;m in (stills, not video). Can&#8217;t wait to share those&#8230;</p>
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		<title>We solved another client&#8217;s problem; are you next?</title>
		<link>http://www.hearkencreative.com/2011/04/05/we-solved-another-clients-problem-are-you-next/</link>
		<comments>http://www.hearkencreative.com/2011/04/05/we-solved-another-clients-problem-are-you-next/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 01:39:17 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Asian Access]]></category>
		<category><![CDATA[Audio Technica]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[corporate video]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=756</guid>
		<description><![CDATA[Once again, HCS was able to come through with a fast and quick solution. The president of the organization had a busy schedule, and they wanted the video quickly; I ran out to the corporate headquarters to shoot this little clip. But we didn&#8217;t skimp on quality: the lighting was there, the Canon 7D was [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/2011/04/05/we-solved-another-clients-problem-are-you-next/"><em>Click here to view the embedded video.</em></a></p>
<p>Once again, HCS was able to come through with a fast and quick solution. The president of the organization had a busy schedule, and they wanted the video quickly; I ran out to the corporate headquarters to shoot this little clip. But we didn&#8217;t skimp on quality: the lighting was there, the Canon 7D was there, and we used a really nice Audio Technica shotgun microphone to capture audio. Brought it back to the office that evening, and had the footage delivered to the client the next day.</p>
<p>We want to continue to do fun stuff like this for our clients. Do you need some top-notch web video? Let us come and make your next project shine.</p>
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		<title>Now shooting in HD for your next project</title>
		<link>http://www.hearkencreative.com/2010/06/25/now-shooting-in-hd-for-your-next-project/</link>
		<comments>http://www.hearkencreative.com/2010/06/25/now-shooting-in-hd-for-your-next-project/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 23:43:33 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
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		<category><![CDATA[camera]]></category>
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		<category><![CDATA[canon 7d]]></category>
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		<category><![CDATA[field recording]]></category>
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		<guid isPermaLink="false">http://www.hearkencreative.com/?p=646</guid>
		<description><![CDATA[Finally! Hearken Creative now is shooting in HD on a Canon 7d camera. We have several lenses and filters, and can make your next project shine, whether for the big screen, the small screen, or even a web screen. Additionally, not only can we do full-blown ProTools audio for location sound, but we now have [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://thebuibrothers.com/blog/wp-content/uploads/2009/11/canon-7d-film-challenge.png" alt="" width="336" height="313" /></p>
<p>Finally!</p>
<p>Hearken Creative now is shooting in HD on a Canon 7d camera. We have several lenses and filters, and can make your next project shine, whether for the big screen, the small screen, or even a web screen.</p>
<p><img class="alignnone" src="http://robbiesmusiccity.com/shop/images/H4n_slant.jpg" alt="" width="470" height="540" /></p>
<p>Additionally, not only can we do full-blown ProTools audio for location sound, but we now have a small Zoom H4N 4-channel audio recorder for interviews, small cast shoots, and field recording. Put the two pieces together, and you have a wonderfully small setup for mobile filming!</p>
<p>Call us to discuss your next video/film project.</p>
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		<title>Really fun use of the Canon 5D</title>
		<link>http://www.hearkencreative.com/2010/06/15/really-fun-use-of-the-canon-5d/</link>
		<comments>http://www.hearkencreative.com/2010/06/15/really-fun-use-of-the-canon-5d/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:51:55 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[camera]]></category>
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		<category><![CDATA[canon]]></category>
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		<guid isPermaLink="false">http://www.hearkencreative.com/?p=642</guid>
		<description><![CDATA[The Canon 5D and 7D are all over the place now. This is nothing new or groundbreaking, but it clearly shows that, when used well, these HDSLR cameras can be used for newsgathering and documentaries as well as scripted/planned shoots. Very nicely done.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/2010/06/15/really-fun-use-of-the-canon-5d/"><em>Click here to view the embedded video.</em></a></p>
<p>The Canon 5D and 7D are all over the place now. This is nothing new or groundbreaking, but it clearly shows that, when used well, these HDSLR cameras can be used for newsgathering and documentaries as well as scripted/planned shoots. Very nicely done.</p>
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		<title>Wow&#8230;Da Vinci on a Mac for $995</title>
		<link>http://www.hearkencreative.com/2010/04/12/wow-da-vinci-on-a-mac-for-995/</link>
		<comments>http://www.hearkencreative.com/2010/04/12/wow-da-vinci-on-a-mac-for-995/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 17:00:39 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[sound]]></category>
		<category><![CDATA[Apple Computer]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[color correction]]></category>
		<category><![CDATA[da vinci]]></category>
		<category><![CDATA[film]]></category>
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		<guid isPermaLink="false">http://www.hearkencreative.com/?p=636</guid>
		<description><![CDATA[This is incredible. Just announced at NAB: A Da Vinci Resolve system will now run on a Mac for $995. You still need a control surface, and it&#8217;s probably a somewhat stripped-down version — simply because you can only run one processer with it, but here&#8217;s the thing: incredibly powerful color correction is now possible [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/04/resolve_hero.jpg" rel="lightbox[636]"><img class="alignnone size-full wp-image-637" title="resolve_hero" src="http://www.hearkencreative.com/wp-content/uploads/2010/04/resolve_hero.jpg" alt="" width="509" height="238" /></a></p>
<p>This is incredible. <a href="http://www.blackmagic-design.com/davinci/resolve/">Just announced at NAB</a>: A Da Vinci Resolve system will now run on a Mac for $995. You still need a control surface, and it&#8217;s probably a somewhat stripped-down version — simply because you can only run one processer with it, but here&#8217;s the thing: incredibly powerful color correction is now possible for smaller and smaller boutique houses. If Hearken Creative grows a bit, I could foresee starting out with a Mac-based system and then move quickly to the Linux GPU cards via high speed InfiniBand connections.</p>
<p>The Da Vinci system is an industry-leading high-end color correction system for film and digital post production work. Da Vinci was purchased by BlackMagic Design in September 2009, and has been working to re-frame the playing field for color correction software. This will affect Apple&#8217;s Color as well as Avid&#8217;s built-in color correction (such as in Adrenaline).</p>
<p>The price of all of this stuff just keeps coming down further and further&#8230;</p>
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		<title>Canon DSLRs get a channel to Final Cut Pro</title>
		<link>http://www.hearkencreative.com/2010/03/25/canon-dslrs-get-a-channel-to-final-cut-pro/</link>
		<comments>http://www.hearkencreative.com/2010/03/25/canon-dslrs-get-a-channel-to-final-cut-pro/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 14:41:03 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.hearkencreative.com/?p=624</guid>
		<description><![CDATA[Canon has taken the pain (or most of it, anyways) out of bringing footage into Final Cut Pro from their DSLR cameras with a new FCP plugin. The new plugin allows us to ingest footage directly into Apple&#8217;s ProRes 422 code, and adds timecode based on the camera&#8217;s date and time stamp (a workaround to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/B001G5ZTMM/karenmrober-20"><img class="alignnone" src="http://www.usa.canon.com/app/images/EOS_2008/5D_MkII/profile/5dmark2_586x225.jpg" alt="" width="586" height="225" /></a>Canon has taken the pain (or most of it, anyways) out of bringing footage into Final Cut Pro from their DSLR cameras with <a href="http://www.studiodaily.com/blog/?p=2870">a new FCP plugin</a>. The new plugin allows us to ingest footage directly into Apple&#8217;s ProRes 422 code, and adds timecode based on the camera&#8217;s date and time stamp (a workaround to actually having real timecode, but it&#8217;ll work for now).</p>
<p>This, along with the firmware update that <a href="http://www.studiodaily.com/blog/?p=2834">was released recently</a>, brings us closer to truly being able to use the Canon DSLRs in a professional environment, which is what I want to do. I&#8217;m considering skipping the <a href="http://www.amazon.com/exec/obidos/ASIN/B002NEGTU6/karenmrober-20">7D</a> entirely and simply saving up for a <a href="http://www.amazon.com/exec/obidos/ASIN/B001G5ZTMM/karenmrober-20">5D</a> — which will fit my business much better than the 7D anyways.</p>
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