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Event Video Posted in Record Time

The Baseball Reliquary held its 21st annual Shrine of the Eternals induction ceremony on July 14, 2019 at the Pasadena Central Library, Pasadena, California. Honorees included the 2019 Hilda Award recipient Ralph Carhart, and the 2019 Tony Salin Memorial Award recipient Bob Busser. Chris Epting delivered the Keynote Address. The inductees were Billy Beane (accepted by Zak Basch), Lisa Fernandez, and J.R. Richard.

Two days later, Loren Roberts and Hearken Creative had already edited the entire event, and posted it to YouTube. Editing and posting quickly makes for better fan/user engagement, and the video has already been watched dozens of times in the past few weeks.

Do you need video (production and post-production) for your event or marketing campaign? Call us now.

Blog, film/video, Pasadena and local, post production for film and video, sound

Baseball Reliquary videos published

We have a multi-year relationship with The Baseball Reliquary, a sort of “people’s Baseball Hall of Fame.” Not only do we film many of their events (such as the one below), we set up their YouTube channel and have begun populating it with archival footage that the Reliquary has provided to us. Pretty fun, right?

Check out the video, and enjoy some of most fantastic baseball music that you have ever heard, courtesy of 2018 inductee Nancy Faust!

Blog, business, film/video, post production for film and video, sound

Another wrinkle in the NLE market

Just to make matters more confusing, Avid decides to re-align its operations away from consumer products, instead focusing on its enterprise-level offerings, specifically Media Composer for enterprise and ProTools. Is that good? I’m not sure, because I believe I don’t fit (as a micro-business) into the traditional enterprise categories.

Why does this matter?

Well, let’s review what has happened to the video editing market recently:

  1. Apple decided to ditch Final Cut Pro 7 for its new, version 1 software, entitled Final Cut X. (June 2011) One year later, I still can’t use it, because the thing simply can’t handle production-necessary audio streams and controls.
  2. Avid [edit: Blackmagic owns Da Vinci, not Avid, and Da Vinci is for color correction, not editing. Media Composer and Symphony are Avid’s two video editing products.] lowered the price of its flagship video editing system, Da Vinci, in April 2010. This was a move to bring in us smaller editors, who might have been working on Final Cut Pro 7 or Adobe Premiere.
  3. Adobe brought out its newest version of its video editing system, Premiere CS6, in May 2012. Vastly improved (according to some), but still doesn’t manage media to the same degree that Da Vinci/Composer (or FCP X) does.

In some ways, the Avid announcement makes my decision-making easier: if Final Cut Pro no longer works for my office, the only viable alternative is Adobe Premiere. And I already own the Master Collection, so it would be a no-brainer (relatively speaking) to take the discounted upgrade path that Adobe has laid out for us.

But I still feel a little sad for what Avid could have become: a unified set of tools that both amateurs and professionals could have used to create/edit/record wonderful video and audio. That will not happen now.

It’s interesting that Avid believes that it cannot be profitable in the consumer marketplace. Another media/tech/hardware company, Blue Microphones, has taken a completely different approach. While they have a stable of pro mics that we studio geeks like, they have also entered into the consumer sphere, with USB mics featured at Apple Stores and elsewhere. Blue reports that the consumer marketplace has helped their bottom line immensely. What did Blue do differently than Avid?

I dunno. But I do know that I’m unsure where to go in the longer-term video editing dilemma. And I feel that today’s announcement took another viable option away from me.