<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Hearken Creative Services&#187; post production</title>
	<atom:link href="http://www.hearkencreative.com/tag/post-production/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.hearkencreative.com</link>
	<description>design, post production, audio production, creative services</description>
	<lastBuildDate>Tue, 31 Jan 2012 03:40:21 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<div id='fb-root'></div>
					<script type='text/javascript'>
						window.fbAsyncInit = function()
						{
							FB.init({appId: null, status: true, cookie: true, xfbml: true});
						};
						(function()
						{
							var e = document.createElement('script'); e.async = true;
							e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js';
							document.getElementById('fb-root').appendChild(e);
						}());
					</script>	
						<item>
		<title>Just returned from week-long trip filming in Japan</title>
		<link>http://www.hearkencreative.com/2012/01/18/just-returned-from-week-long-trip-filming-in-japan/</link>
		<comments>http://www.hearkencreative.com/2012/01/18/just-returned-from-week-long-trip-filming-in-japan/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:13:07 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[film/video]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Asian Access]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[Hearken Creative]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[tsunami]]></category>
		<category><![CDATA[Zoom H4n]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1077</guid>
		<description><![CDATA[I just returned from a week-long trip filming relief and re-building work on the eastern coast of Japan. We traveled well over a thousand miles to capture stories of churches working amongst those who have been displaced by the March 2011 earthquake and tsunami. This trip was part of an ongoing video project for longtime client Asian Access. Previous trips with them have taken me to Sri Lanka (after the 2004 tsunami), Mongolia, Cambodia, and other countries throughout Asia.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1078" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010149.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1078" title="P1010149" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010149-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Building a new community center in Sendai</p></div>
<p>I just returned from a week-long trip filming relief and re-building work on the eastern coast of Japan. We traveled well over a thousand miles to capture stories of churches working amongst those who have been displaced by the March 2011 earthquake and tsunami. This trip was part of an ongoing video project for longtime client <a href="http://www.asianaccess.org" target="_blank">Asian Access</a>. Previous trips with them have taken me to <a href="http://www.youtube.com/watch?v=KcA6k0E0_nE" target="_blank">Sri Lanka</a> (after the 2004 tsunami), <a href="http://www.youtube.com/watch?v=AYDvxGJFFcQ" target="_blank">Mongolia</a>, Cambodia, and other countries throughout Asia.</p>
<div id="attachment_1081" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010171.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1081" title="P1010171" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010171-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Interviewing a pastor surrounded by donations for tsunami victims</p></div>
<p>Here&#8217;s a breakdown of our gear:</p>
<ul>
<li>Sony Handycam</li>
<li>Canon EOS-7D with 4 batteries and 3 lenses (18-55mm, 55-200mm, and a 50mm fast lens)</li>
<li>Zoom H4N for audio recording</li>
<li>Sennheiser G2 wireless microphone</li>
<li>Audio-Technica AT897 shotgun microphone</li>
<li>Manfrotto tripods</li>
<li>Kessler-Crane Philip Bloom Pocket Dolly (4-ft. slider)</li>
<li>Lots of Compact Flash and SDHC cards</li>
<li>MacBookPro laptop</li>
<li>G-Raid Mini 750gb hard drive</li>
</ul>
<div id="attachment_1082" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010312.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1082" title="P1010312" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010312-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Plots still being cleared right next to brand-new houses</p></div>
<p>I could have used more than one G-Raid. As it was, I had one set of captures on the laptop and one set on the G-Raid. I think I should have had both on separate external drives (I started to run out of space on the laptop’s internal drive).</p>
<p>The Kessler-Crane slider was great for getting really smooth motion for b-roll, and even during some of the interviews. I was worried that it was going to be a pain to carry around and get through security at airports, but it wasn’t (and it’s still under the weight restrictions, so bringing it along didn’t cost me any extra).</p>
<div id="attachment_1083" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010519.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1083" title="P1010519" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010519-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">The water in some places has not sunk back to pre-tsunami levels</p></div>
<p>The rest of the team was <a href="http://itp.nyu.edu/itp/people/people.php?id=2643&amp;value=clayton&amp;sort=first&amp;group=All" target="_blank">Joshua Clayton</a>, <a href="http://www.asianaccess.org/people/staff/johnston.html" target="_blank">Jeff Johnston</a> (of Asian Access), and <a href="http://www.asianaccess.org/people/staff/takazawa.html" target="_blank">Takeshi Takazawa</a> (also of Asian Access). We were a good team &#8212; we have all worked together before &#8212; so we got a lot of footage and some great interviews.</p>
<p>One issue that came up very quickly was the challenge of language. I felt that we would honor the interview subjects best by conducting the entire interview in Japanese, and then figure out what they discussed later. I don’t understand Japanese, so I had to get a synopsis of the interview from Takeshi before determining what b-roll would be needed to tell the story for each interview. We’ll see how well that went as I cut the pieces together over the next week or so.</p>
<div id="attachment_1084" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/IMG_7158.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1084" title="IMG_7158" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/IMG_7158-300x200.jpg" alt="" width="300" height="200" /></a><p class="wp-caption-text">Joshua capturing a small shrine to honor those who died in the tsunami</p></div>
<p>But all in all a very productive trip. I was happy with the portability of my kit (both audio and video) and how well everything worked. Can’t wait to show you all the footage as it gets finished&#8230;</p>
<p><em>(photos by Joshua Clayton &amp; Loren A. Roberts)</em></p>
<div class='wpfblike' style='height: 40px;'><fb:like href='http://www.hearkencreative.com/2012/01/18/just-returned-from-week-long-trip-filming-in-japan/' layout='default' show_faces='true' width='400' action='like' colorscheme='light' send='false' /></div>]]></content:encoded>
			<wfw:commentRss>http://www.hearkencreative.com/2012/01/18/just-returned-from-week-long-trip-filming-in-japan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hearken Creative produces Electronic Press Kit</title>
		<link>http://www.hearkencreative.com/2011/09/15/hearken-creative-produces-electronic-press-kit/</link>
		<comments>http://www.hearkencreative.com/2011/09/15/hearken-creative-produces-electronic-press-kit/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 20:22:29 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[electronic press kit]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[jazz]]></category>
		<category><![CDATA[Jennifer Robin]]></category>
		<category><![CDATA[Jordan McMahon]]></category>
		<category><![CDATA[live music]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[small production]]></category>
		<category><![CDATA[South Pasadena Music Center and Consevatory]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=895</guid>
		<description><![CDATA[credits: Loren A. Roberts, producer, ProTools recordist and editor, film editor, b-camera operator; Jordan McMahon, a-camera operator Jennifer Robin is a fantastic jazz artist that I have known for almost 20 years, but have never gotten to work with before. That opportunity finally came when she announced a CD release party for August 2011. I [...]]]></description>
			<content:encoded><![CDATA[<p><p><a href="http://www.hearkencreative.com/2011/09/15/hearken-creative-produces-electronic-press-kit/"><em>Click here to view the embedded video.</em></a></p><br />
<em>credits: Loren A. Roberts, producer, ProTools recordist and editor, film editor, b-camera operator; Jordan McMahon, a-camera operator</em></p>
<p>Jennifer Robin is a fantastic jazz artist that I have known for almost 20 years, but have never gotten to work with before. That opportunity finally came when she announced a CD release party for August 2011. I stepped in to both run sound for the show and assemble some live footage for an electronic press kit. All mics were mine — we ran 12 channels directly into my ProTools rig, and then straight out to the board for live mixing. Jordan and I both brought cameras, and later I mixed down the live recording and married it up with the footage as well as some interview clips that I filmed a few days after the concert.</p>
<p>I love how much of her personality I was able to capture, both in the concert and in the interviews. Jennifer deals with life with a thoughtful but in-the-moment grace that is hard to find in artists, and I believe that comes through loud and clear here. And she surrounds herself with wonderful people, too: the whole band was game for trying things, but gracious and helpful as well.</p>
<p>In all, a good time putting together a powerful package that I hope helps her sell some more albums. And a good piece showing what Hearken Creative can do on short notice&#8230;</p>
<div class='wpfblike' style='height: 40px;'><fb:like href='http://www.hearkencreative.com/2011/09/15/hearken-creative-produces-electronic-press-kit/' layout='default' show_faces='true' width='400' action='like' colorscheme='light' send='false' /></div>]]></content:encoded>
			<wfw:commentRss>http://www.hearkencreative.com/2011/09/15/hearken-creative-produces-electronic-press-kit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Technical with Technicolor and the Canon DSLRs</title>
		<link>http://www.hearkencreative.com/2011/05/08/getting-technical-with-technicolor-and-the-canon-dslrs/</link>
		<comments>http://www.hearkencreative.com/2011/05/08/getting-technical-with-technicolor-and-the-canon-dslrs/#comments</comments>
		<pubDate>Sun, 08 May 2011 18:59:30 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 5d]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[color correction]]></category>
		<category><![CDATA[picture styles]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[superflat]]></category>
		<category><![CDATA[Technicolor]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=800</guid>
		<description><![CDATA[Shane Hurlbut mentions a new set of &#8220;camera styles&#8221; that Technicolor just released for the Canon DSLRs (specifically the Canon EOS 5D Mark III, but they mention that the camera styles will work on any of the current EOS cameras). These new picture styles allow the camera to more closely approximate the color and f-stop [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.technicolor.com/uploads/cinestyle-landing.jpg" alt="" width="470" height="270" /></p>
<p><a href="http://www.hurlbutvisuals.com/blog/2011/05/08/technicolors-new-picture-style-cine-style/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+HurlbutVisuals+%28Hurlbut+Visuals+Blog%3A+Hurlblog%29&amp;utm_content=Google+Reader">Shane Hurlbut mentions</a> a new set of &#8220;camera styles&#8221; that <a href="http://www.technicolor.com/en/hi/cinema/filmmaking/digital-printer-lights/cinestyle">Technicolor just released</a> for the Canon DSLRs (specifically the Canon EOS 5D Mark III, but they mention that the camera styles will work on any of the current EOS cameras). These new picture styles allow the camera to more closely approximate the color and f-stop latitude of traditional film, allowing for more color-correction options in the post-production process.</p>
<p>These are not the first &#8220;custom&#8221; picture styles to come out; in fact, people have been playing around with (and distributing/sharing on the internet) various picture styles — SuperFlat, Marvel, Velvia, Genesis, and many more. What makes this one impressive is that it has the Technicolor name on it, and, apparently, has tons of Technicolor research behind it. So this picture style is a research-based, powerful tool for making a gorgeous picture on the Canon DSLR cameras.</p>
<p>But remember, adding a custom picture style like this is going to mean that the image coming out of the camera is not at all ready for prime time. These picture styles make your footage ready for post-production, not ready out-of-camera. You must take these in and do color-correction before they will begin to look like what you want. The Technicolor picture style only gives you the latitude to make some wonderful images in post-production.</p>
<div class='wpfblike' style='height: 40px;'><fb:like href='http://www.hearkencreative.com/2011/05/08/getting-technical-with-technicolor-and-the-canon-dslrs/' layout='default' show_faces='true' width='400' action='like' colorscheme='light' send='false' /></div>]]></content:encoded>
			<wfw:commentRss>http://www.hearkencreative.com/2011/05/08/getting-technical-with-technicolor-and-the-canon-dslrs/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Constantly learning, constantly, working</title>
		<link>http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/</link>
		<comments>http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 01:33:24 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Berio]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Nimbus Ensemble]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[viola]]></category>
		<category><![CDATA[Zach Dellinger]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=783</guid>
		<description><![CDATA[We filmed another short promo for Nimbus Ensemble this past week: I tried some things on this shoot that I ultimately regretted, but on other elements of the shoot I&#8217;m extremely happy. Running four-channel audio recording through the Zoom H4N is a breeze, and gave me lots of options for incredible audio. I&#8217;m finding that [...]]]></description>
			<content:encoded><![CDATA[<p>We filmed another short promo for <a href="http://http://www.nimbusensemble.org/">Nimbus Ensemble</a> this past week:</p>
<p><a href="http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/"><em>Click here to view the embedded video.</em></a></p>
<p>I tried some things on this shoot that I ultimately regretted, but on other elements of the shoot I&#8217;m extremely happy. Running four-channel audio recording through the Zoom H4N is a breeze, and gave me lots of options for incredible audio. I&#8217;m finding that I like wireless mics less and less, so I used only studio-quality mics and shotgun mics for this shoot (all wired directly to the Zoom). The viola sounds superb, and the interview worked beautifully with a shotgun on a boom stand.</p>
<p>The things I&#8217;m less happy about are in the video; specifically two things:</p>
<ol>
<li>Halfway through the shoot I changed white balance settings. I should have just left it the same as when I started, because it would have been easier to match everything together in post (unless we were changing locations, which we did  not for this shoot).</li>
<li>I wanted to minimize the effects of the &#8220;rolling shutter&#8221; issue (because his bow was moving so fast) by filming everything at 60 frames a second. Bad idea. First, it didn&#8217;t eliminate the rolling shutter. Second, I was eating up card space like crazy. Third, I conformed to 24 frames, so it looks a little jerky. Fourth, the 7D won&#8217;t record at full 1920&#215;1080 HD when shooting at 60 fps, so I don&#8217;t have as many pixels as when shooting at 24 frames. But hey, it was a good idea. And now I know.</li>
</ol>
<p>We&#8217;ll be filming the real concert coming up this weekend. I&#8217;ll be excited to show you footage from that. Or, you could just come and listen to some great (and very unique) music: <a href="http://http://nimbusensemble.org/calendar/upcoming-events/">here&#8217;s the information page at Nimbus&#8217;  website</a> (which Hearken Creative also designed).</p>
<div class='wpfblike' style='height: 40px;'><fb:like href='http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/' layout='default' show_faces='true' width='400' action='like' colorscheme='light' send='false' /></div>]]></content:encoded>
			<wfw:commentRss>http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New video projects</title>
		<link>http://www.hearkencreative.com/2011/04/10/new-video-projects/</link>
		<comments>http://www.hearkencreative.com/2011/04/10/new-video-projects/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 17:51:54 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[Cal State Northridge]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[CSUN]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[Liviu Marinescu]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Nimbus Ensemble]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[YoungRiddle]]></category>
		<category><![CDATA[Zoom H4n]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=759</guid>
		<description><![CDATA[Two quick video projects that I had the pleasure of working on over the last week. ASIAN ACCESS First up was a quick web video post for the president of Asian Access. He wanted to say &#8220;thank you&#8221; to the many people who have already donated money to the relief efforts going on in northern [...]]]></description>
			<content:encoded><![CDATA[<p>Two quick video projects that I had the pleasure of working on over the last week.</p>
<p><strong>ASIAN ACCESS</strong></p>
<p>First up was a quick web video post for the president of Asian Access. He wanted to say &#8220;thank you&#8221; to the many people who have already donated money to the relief efforts going on in northern Japan after the Sendai earthquake in March 2011. So I raced out to his office and filmed him:</p>
<p><a href="http://www.hearkencreative.com/2011/04/10/new-video-projects/"><em>Click here to view the embedded video.</em></a></p>
<p>TECHNICAL DETAILS: This was filmed with the <a href="http://www.amazon.com/exec/obidos/ASIN/B002NEGTU6/karenmrober-20?creative=0&amp;camp=0&amp;adid=1YEXBA2B05X8E0FRB7FX&amp;link_code=as1">Canon EOS 7D</a>, using the “kit lens” — an 28-135mm. Sound was handled using a <a href="http://www.amazon.com/exec/obidos/ASIN/B001QWBM62/karenmrober-20?creative=0&amp;camp=0&amp;adid=1YEXBA2B05X8E0FRB7FX&amp;link_code=as1">Zoom H4n</a> with an <a href="http://www.audio-technica.com/cms/wired_mics/9aeff7bd1ee954dc/index.html">Audio Technica AT897</a> microphone. Footage was transcoded to ProRes LT using the wonderful <a href="http://rarevision.com/5dtorgb/">5DtoRGB</a> app with a <a href="http://www.noside.fr/5dtorgb-batch/">command-line batch processor</a> provided by French video production company NoSide. The whole thing was sync&#8217;d and edited in Final Cut Pro, and exported to H.264 via Compressor.</p>
<p><strong>NIMBUS ENSEMBLE</strong></p>
<p>I did a 12-part videolog series with Nimbus and this same composer back in 2008, and they are back with a new composition that Nimbus will premiere. We&#8217;re in a rush, so there&#8217;s only one video, and I shot a rehearsal for a few hours this week, followed by a very brief interview. But the piece will be instrumental in advertising the concert:</p>
<p><a href="http://www.hearkencreative.com/2011/04/10/new-video-projects/"><em>Click here to view the embedded video.</em></a></p>
<p>TECHNICAL DETAILS: Much the same as the previous piece, except I used a host of lenses: a 50mm f1.4 prime (I used this a lot because the room was pretty dark, but I didn&#8217;t want to raise my ISO too much and get grainy footage), a Canon EF-S 18-55mm, and a Canon EF-S 55-250mm. Sound was captured 4-channel using the Zoom&#8217;s onboard mics plus the AT897 and a Sennheiser lav (but the interview was done with the AT897 — I love the sound of that mic compared to a lav).</p>
<p>All-in-all, a pretty busy but fun week of budget-conscious filmmaking. Every project that we do gets easier, more fun, and give us invaluable experience for the next one.</p>
<p>Today I&#8217;ll be taking my equipment and doing an outdoor photoshoot for a band I&#8217;m in (stills, not video). Can&#8217;t wait to share those&#8230;</p>
<div class='wpfblike' style='height: 40px;'><fb:like href='http://www.hearkencreative.com/2011/04/10/new-video-projects/' layout='default' show_faces='true' width='400' action='like' colorscheme='light' send='false' /></div>]]></content:encoded>
			<wfw:commentRss>http://www.hearkencreative.com/2011/04/10/new-video-projects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The movie we’re shooting</title>
		<link>http://www.hearkencreative.com/2010/08/31/the-movie-we%e2%80%99re-shooting/</link>
		<comments>http://www.hearkencreative.com/2010/08/31/the-movie-we%e2%80%99re-shooting/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 20:40:09 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[7d]]></category>
		<category><![CDATA[Brigid Brannagh]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[Chuck]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[John Kapelos]]></category>
		<category><![CDATA[K Callan]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Not That Funny]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Sierra Madre]]></category>
		<category><![CDATA[tony hale]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=708</guid>
		<description><![CDATA[Not That Funny is a movie that is shooting currently in Sierra Madre, CA. I am an associate producer on the show. What does that mean? Well, it can mean anything, but for me, what it has meant so far is recording production sound for a week before our wonderful sound guy came on board [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/08/norm-getz-poster.jpg" rel="lightbox[708]"><img class="alignnone size-medium wp-image-709" title="norm-getz-poster" src="http://www.hearkencreative.com/wp-content/uploads/2010/08/norm-getz-poster-195x300.jpg" alt="" width="195" height="300" /></a><br />
<em>Not That Funny</em> is a movie that is shooting currently in Sierra Madre, CA. I am an associate producer on the show. What does that mean? Well, it can mean anything, but for me, what it has meant so far is</p>
<ul>
<li>recording production sound for a week before our wonderful sound guy came on board</li>
<li>renting my Canon 7D camera, lights, hard drives, and other useful stuff to the production</li>
<li>managing the digital workflow for set-to-editor-to-director-to-post, as well as managing dailies</li>
<li>general help on-set and off-set</li>
<li>even some graphic design! (see the photo of a fake poster above)</li>
<li>maybe sound design.</li>
</ul>
<p>The cast and crew is incredible. We are halfway through 25 days of shooting, followed by some additional pickups and various projects to get the film ready for completion. The editing process will take several months of massaging the footage to make it serve the story. Our hope is that it will get picked up for a few film festivals in early 2011, and then see theatrical distribution sometime during the year.</p>
<p>Our cast is outstanding, anchored by <a href="http://www.imdb.com/name/nm0438127/">John Kapelos</a> (remember <em>Breakfast Club</em>?), <a href="http://www.imdb.com/name/nm0130282/">K Callan</a>, <a href="http://www.imdb.com/name/nm0909578/">Brigid Brannagh</a> (<em>Army Wives</em>), and the amazing <a href="http://www.imdb.com/name/nm0355024/">Tony Hale</a> (<em>Arrested Development</em>).</p>
<p>Check the movie out:</p>
<ul>
<li><a href="http://www.facebook.com/notthatfunnymovie"><em>Not That Funny</em> Facebook page</a></li>
<li><a href="http://www.notthatfunnymovie.com/"><em>Not That Funny</em> website (to come)</a></li>
</ul>
<div class='wpfblike' style='height: 40px;'><fb:like href='http://www.hearkencreative.com/2010/08/31/the-movie-we%e2%80%99re-shooting/' layout='default' show_faces='true' width='400' action='like' colorscheme='light' send='false' /></div>]]></content:encoded>
			<wfw:commentRss>http://www.hearkencreative.com/2010/08/31/the-movie-we%e2%80%99re-shooting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Hearken Creative did (is doing) this summer, Part 3</title>
		<link>http://www.hearkencreative.com/2010/08/12/what-hearken-creative-did-is-doing-this-summer-part-3/</link>
		<comments>http://www.hearkencreative.com/2010/08/12/what-hearken-creative-did-is-doing-this-summer-part-3/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 21:00:49 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[arrested development]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[Chuck]]></category>
		<category><![CDATA[comedy]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[hard drive]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[indie]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[tony hale]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=670</guid>
		<description><![CDATA[Well, I can’t say “did” for this one, since we’re still in production. I’m associate producer on a quirky little film called “Not That Funny” starring Tony Hale (Arrested Development, Chuck, and a bunch of other stuff). Here’s a breakdown of what I am working on during this film: Recorded all production sound for the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/08/NTF-coming-tony2-450x300.jpg" rel="lightbox[670]"><img class="alignnone size-full wp-image-671" title="NTF-coming-tony2-450x300" src="http://www.hearkencreative.com/wp-content/uploads/2010/08/NTF-coming-tony2-450x300.jpg" alt="" width="450" height="300" /></a></p>
<p>Well, I can’t say “did” for this one, since we’re still in production. I’m associate producer on a quirky little film called “<a href="http://www.imdb.com/title/tt1631783/">Not That Funny</a>” starring Tony Hale (<em>Arrested Development</em>, <em>Chuck</em>, and a bunch of other stuff). Here’s a breakdown of what I am working on during this film:</p>
<ul>
<li>Recorded all production sound for the first week of shooting (before our wonderful sound guy showed up)</li>
<li>Managing/devising digital workflow for the production and post-production</li>
<li>Assisting with social media and web presence for the film</li>
<li>Renting Hearken equipment to the production (KinoFlo Diva Lights, Canon 7D, microphones, batteries, cards, hard drives, etc.)</li>
<li>Assisting in whatever way I can on a small shoot, sometimes as a production assistant, sometimes as a driver, sometimes schlepping crafts service, sometimes&#8230;?</li>
</ul>
<p>The cast and crew of this tiny pic are wonderful, and I’m honored to be working with them all. I can’t wait to show you some of the production stills, and get this film finished so everyone can see it.</p>
<div class='wpfblike' style='height: 40px;'><fb:like href='http://www.hearkencreative.com/2010/08/12/what-hearken-creative-did-is-doing-this-summer-part-3/' layout='default' show_faces='true' width='400' action='like' colorscheme='light' send='false' /></div>]]></content:encoded>
			<wfw:commentRss>http://www.hearkencreative.com/2010/08/12/what-hearken-creative-did-is-doing-this-summer-part-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Now shooting in HD for your next project</title>
		<link>http://www.hearkencreative.com/2010/06/25/now-shooting-in-hd-for-your-next-project/</link>
		<comments>http://www.hearkencreative.com/2010/06/25/now-shooting-in-hd-for-your-next-project/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 23:43:33 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[field recording]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[small production]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=646</guid>
		<description><![CDATA[Finally! Hearken Creative now is shooting in HD on a Canon 7d camera. We have several lenses and filters, and can make your next project shine, whether for the big screen, the small screen, or even a web screen. Additionally, not only can we do full-blown ProTools audio for location sound, but we now have [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://thebuibrothers.com/blog/wp-content/uploads/2009/11/canon-7d-film-challenge.png" alt="" width="336" height="313" /></p>
<p>Finally!</p>
<p>Hearken Creative now is shooting in HD on a Canon 7d camera. We have several lenses and filters, and can make your next project shine, whether for the big screen, the small screen, or even a web screen.</p>
<p><img class="alignnone" src="http://robbiesmusiccity.com/shop/images/H4n_slant.jpg" alt="" width="470" height="540" /></p>
<p>Additionally, not only can we do full-blown ProTools audio for location sound, but we now have a small Zoom H4N 4-channel audio recorder for interviews, small cast shoots, and field recording. Put the two pieces together, and you have a wonderfully small setup for mobile filming!</p>
<p>Call us to discuss your next video/film project.</p>
<div class='wpfblike' style='height: 40px;'><fb:like href='http://www.hearkencreative.com/2010/06/25/now-shooting-in-hd-for-your-next-project/' layout='default' show_faces='true' width='400' action='like' colorscheme='light' send='false' /></div>]]></content:encoded>
			<wfw:commentRss>http://www.hearkencreative.com/2010/06/25/now-shooting-in-hd-for-your-next-project/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wow&#8230;Da Vinci on a Mac for $995</title>
		<link>http://www.hearkencreative.com/2010/04/12/wow-da-vinci-on-a-mac-for-995/</link>
		<comments>http://www.hearkencreative.com/2010/04/12/wow-da-vinci-on-a-mac-for-995/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 17:00:39 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Apple Computer]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[color correction]]></category>
		<category><![CDATA[da vinci]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[Infiniband]]></category>
		<category><![CDATA[Linux]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[resolve]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=636</guid>
		<description><![CDATA[This is incredible. Just announced at NAB: A Da Vinci Resolve system will now run on a Mac for $995. You still need a control surface, and it&#8217;s probably a somewhat stripped-down version — simply because you can only run one processer with it, but here&#8217;s the thing: incredibly powerful color correction is now possible [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/04/resolve_hero.jpg" rel="lightbox[636]"><img class="alignnone size-full wp-image-637" title="resolve_hero" src="http://www.hearkencreative.com/wp-content/uploads/2010/04/resolve_hero.jpg" alt="" width="509" height="238" /></a></p>
<p>This is incredible. <a href="http://www.blackmagic-design.com/davinci/resolve/">Just announced at NAB</a>: A Da Vinci Resolve system will now run on a Mac for $995. You still need a control surface, and it&#8217;s probably a somewhat stripped-down version — simply because you can only run one processer with it, but here&#8217;s the thing: incredibly powerful color correction is now possible for smaller and smaller boutique houses. If Hearken Creative grows a bit, I could foresee starting out with a Mac-based system and then move quickly to the Linux GPU cards via high speed InfiniBand connections.</p>
<p>The Da Vinci system is an industry-leading high-end color correction system for film and digital post production work. Da Vinci was purchased by BlackMagic Design in September 2009, and has been working to re-frame the playing field for color correction software. This will affect Apple&#8217;s Color as well as Avid&#8217;s built-in color correction (such as in Adrenaline).</p>
<p>The price of all of this stuff just keeps coming down further and further&#8230;</p>
<div class='wpfblike' style='height: 40px;'><fb:like href='http://www.hearkencreative.com/2010/04/12/wow-da-vinci-on-a-mac-for-995/' layout='default' show_faces='true' width='400' action='like' colorscheme='light' send='false' /></div>]]></content:encoded>
			<wfw:commentRss>http://www.hearkencreative.com/2010/04/12/wow-da-vinci-on-a-mac-for-995/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great day learning about the 5d</title>
		<link>http://www.hearkencreative.com/2010/04/11/great-day-learning-about-the-5d/</link>
		<comments>http://www.hearkencreative.com/2010/04/11/great-day-learning-about-the-5d/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 17:47:17 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[bootcamp]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 5d]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[snehal patel]]></category>
		<category><![CDATA[the association]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=629</guid>
		<description><![CDATA[Yesterday I attended a half-day session arranged by The Association on the Canon DSLR cameras. Snehal Patel led the workshop of twelve people. I think I was the only one who wasn&#8217;t working in Hollywood, and we had quite a few veteran members of the ASC there as well. The industry is changing significantly. From [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/04/P1060960.jpg" rel="lightbox[629]"><img class="alignnone size-full wp-image-630" title="P1060960" src="http://www.hearkencreative.com/wp-content/uploads/2010/04/P1060960.jpg" alt="" width="512" height="384" /></a></p>
<p>Yesterday I attended a half-day session arranged by <a title="The Association" href="http://www.theassociation.tv/">The Association</a> on the Canon DSLR cameras. <a href="http://www.imdb.com/name/nm1826664/">Snehal Patel</a> led the workshop of twelve people. I think I was the only one who wasn&#8217;t working in Hollywood, and we had quite a few veteran members of the <a href="http://www.theasc.com/">ASC</a> there as well. The industry is changing significantly. From the tech and post side of it, I think I have an incredible grasp on the realities of shooting with these new DSLRs. Now I want to get better on the production side as well.</p>
<p>One interesting thing about the day was a discussion by the DPs in the room concerning the disappointing performance of the <a href="http://www.red.com/">RED One camera</a> in real-world situations. Specifically, the cost of the camera, with all of the bells and whistles, is much higher than everyone expects (still much lower than traditional cameras, but the hype doesn&#8217;t match with reality). Secondly, the processor is just not robust enough to handle low light well; in fact, during shoots, the RED consistently requires more lighting (which equals more time and more money spent) than traditional cameras — DPs were complaining that you had to stick light everywhere, even in shadows, to make sure something showed up in the footage. So I&#8217;m leaning much less towards the RED right now, and seriously getting closer to either the <a href="http://www.amazon.com/exec/obidos/ASIN/B001G5ZTMM/karenmrober-20">5D</a> or the <a href="http://www.amazon.com/exec/obidos/ASIN/B002NEGTU6/karenmrober-20">7D</a>, which excels in low-light situations. (I&#8217;m interested to see how the new RED cameras fare, but I&#8217;m not interested in purchasing any of them, either.)</p>
<p>Another illuminating conversation was how the major studios are attempting to cut down on technical staff (DITs, digital managers) in an attempt to save money on set. It&#8217;s going to backfire, but I&#8217;ll talk about that in a later post.</p>
<div class='wpfblike' style='height: 40px;'><fb:like href='http://www.hearkencreative.com/2010/04/11/great-day-learning-about-the-5d/' layout='default' show_faces='true' width='400' action='like' colorscheme='light' send='false' /></div>]]></content:encoded>
			<wfw:commentRss>http://www.hearkencreative.com/2010/04/11/great-day-learning-about-the-5d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

