This is a fantastic example of what you can do with a limited budget, but lots of time and ingenuity.
The photographer knows his way around the following things:
- permits, and dealing with multiple building owners/city departments
- small (but powerful) light kits and generators
- a good working team of assistants
- Photoshop, to stitch them all together
What is wonderful about this is that everything he did could have been accomplished in one single shot, but it would have been much more expensive to pull off. This way, you get the money shot, but with much less money.
So I’m doing a lot more music recording these days. And one of my favorite tools is a wonderful little program called Auto-Tune, which, if used correctly, does exactly what its name implies: automatically pull a note that is out-of-tune back to perfect pitch. Let’s say there’s one note out of a whole phrase that’s a bit off-pitch: why re-record the whole verse for that one note? I just punch-in the plug for that one note, and we’re back in business. [TIME did an article on Auto-Tune, and the company has its own podcast mp3 so you can hear how the program works.]
I do the same thing with Photoshop a lot right now because I am now selling stock on iStockphoto. They need every photo submitted to be as close to perfect as possible, so I go in and “airbrush” all the little imperfections out, creating (hopefully) a more marketable/usable photo.
But I’m also conflicted. Overuse of Auto-Tune turns out lifeless vocals. And I love to “grunge” up my graphic design work, when the project calls for it. Imperfections are what make things human, and removing all of the human element isn’t always a good thing.
That said, I will never throw the tool out [like these people want to, or here’s Neko Case complaining about Auto-Tune towards the end of the interview, or these studio engineers who are as conflicted about using it as I am). If I can use it when needed but make it practically invisible, and then not use it when we have the time to get it right, then I think everything will be okay.
But taking the time to get things right is another concept that is dying right now — budgets are way too tight to actually try to do something right. So I work overtime even when the client isn’t paying for it, just so that I can be happy with the final result. Unfortunately, that cuts into the time that I’m supposed to be recording…