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	<title>Hearken Creative Services &#187; Pasadena</title>
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	<link>http://www.hearkencreative.com</link>
	<description>design, post production, audio production, creative services</description>
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		<title>Are we in good times or bad?</title>
		<link>http://www.hearkencreative.com/2009/07/13/are-we-in-good-times-or-bad/</link>
		<comments>http://www.hearkencreative.com/2009/07/13/are-we-in-good-times-or-bad/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 16:35:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[bankruptcy]]></category>
		<category><![CDATA[box office]]></category>
		<category><![CDATA[British film]]></category>
		<category><![CDATA[Copyblogger]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[Knight Rider]]></category>
		<category><![CDATA[Les Otten]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Ogilvie]]></category>
		<category><![CDATA[Pasadena]]></category>
		<category><![CDATA[Pasadena Daily Photo]]></category>
		<category><![CDATA[toy industry]]></category>
		<category><![CDATA[transformers]]></category>
		<category><![CDATA[Universal]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=571</guid>
		<description><![CDATA[Wow, it&#8217;s hard to get a hold on where the economy is, for entertainment companies both big and small. The L.A. Times has a story on how the toy industry is looking to large blockbuster films like Transformers to drive more and more toy sales, especially in the off-peak summer months. A story about the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2009/07/174728_2549.jpg" rel="lightbox[571]"><img class="alignnone size-full wp-image-573" title="film-reel" src="http://www.hearkencreative.com/wp-content/uploads/2009/07/174728_2549.jpg" alt="film-reel" width="480" height="360" /></a></p>
<p>Wow, it&#8217;s hard to get a hold on where the economy is, for entertainment companies both big and small. The <em>L.A. Times</em> has a <a title="L.A. Times" href="http://bit.ly/wsYOH" target="_blank">story</a> on how the toy industry is looking to large blockbuster films like <em>Transformers</em> to drive more and more toy sales, especially in the off-peak summer months. A story about the success of the movie industry? But a day earlier, the <em>Times</em> <a title="L.A. Times" href="http://bit.ly/IrxZR" target="_blank">looked at</a> how smaller production and support companies were being squeezed by runaway production — filming moving to cheaper locations out-of-state — and how it&#8217;s going to be hard for the SoCal economy to absorb the loss of work.</p>
<p>And is NBC-Universal <a title="Smoke, but no fire, at NBC-Universal" href="http://bit.ly/2GrV57">for sale or not</a>? Who knows. They have been having a hard time, both on television (<em>Knight Rider</em>) and at the moviess (<em>Land of the Lost</em>). But what happens to the big affects even us small companies.</p>
<p>But look at <a title="Box Office Mojo yearly grosses" href="http://bit.ly/D0t81">total box office figures</a> for the last few years. We&#8217;re on track this year to at least keep up with last year, if not surpass it. People are still spending money on entertainment.</p>
<p>With all of the bad things that are going on in the economy, it&#8217;s good to look at a few bright spots. When an economic shakeout happens, the competition in the market becomes fiercer, allowing strong companies to strengthen their position and weaker ones to be weeded out. Interestingly, it&#8217;s <a title="Globe &amp; Mail storyt on bankruptcy and competition" href="http://bit.ly/Og1QN">not always those that stay out of bankruptcy protection that are the safest</a>. And sometimes, especially in the entertainment industry, it becomes <a title="Guardian article on British film decline" href="http://bit.ly/eOBNd">hard to capitalize on a successful business — like British films</a>.</p>
<p>A few quick links:</p>
<ul>
<li>My new friend Petrea from <a title="Pasadena Daily Photo" href="http://bit.ly/Iaoh3">Pasadena Daily Photo</a> did a series of pieces on our building in Old Town Pasadena last week. Interesting stuff, if you are into the history of old neighborhoods and buildings. Here are the three posts: <a title="Pasadena Daily Photo: Carved Up" href="http://bit.ly/nctyf">1</a>, <a title="Then and Now: Hotel Carver" href="http://bit.ly/KOzwB">2</a>, <a title="Pasadena Daily Photo: Earth Trembles, as Does Memory" href="http://bit.ly/LMwBD">3</a>, &amp; <a title="Hey, You're Standing in My Light!" href="http://bit.ly/cBzM4">4</a>.</li>
<li>Homage or plagiarism? Lots of designers are up in arms about <a title="Les Otten site" href="http://bit.ly/FaA2F">this</a> website for a Republican candidate for governor, including <a href="http://bit.ly/127uOb"><em>Print</em>&#8216;s Daily Heller blog</a>. Is it plagiarism? I don&#8217;t know. But the similarities to Obama&#8217;s well-designed site for his candidacy are striking&#8230;</li>
<li>Copyblogger has a <a title="Copyblogger" href="http://bit.ly/15oa3X">great little article</a> about my favorite ad guy, Lloyd Ogilvie. Even though he wrote <em>Ogilvie on Advertising</em> decades ago, it still rings true for me as a marketer and graphic designer.</li>
</ul>
<p>Happy Monday to you, wherever you are!</p>
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		<title>Adding another item to the resumé: live sound</title>
		<link>http://www.hearkencreative.com/2009/06/01/adding-another-item-to-the-resume-live-sound/</link>
		<comments>http://www.hearkencreative.com/2009/06/01/adding-another-item-to-the-resume-live-sound/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 18:56:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[advantage productions]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[Pasadena]]></category>
		<category><![CDATA[rose bowl]]></category>
		<category><![CDATA[special events]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=534</guid>
		<description><![CDATA[Well, I&#8217;ve done this over the years for friends, but I think I should stop underselling myself. This weekend I mixed sound at the Global Day of Prayer/Love Pasadena event on the steps of the Rose Bowl. 500 people, 5 bands, several hours, and lots of running around and soundchecking. And the event went off [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.you-are-here.com/building/rose_bowl.jpg" alt="" width="480" height="272" /></p>
<p>Well, I&#8217;ve done this over the years for friends, but I think I should stop underselling myself. This weekend I mixed sound at the <a title="Global Day of Prayer 2009 in Pasadena, CA" href="http://www.lovepasadena.org/PGDOPLocation.htm" target="_blank">Global Day of Prayer/Love Pasadena</a> event on the steps of the Rose Bowl. 500 people, 5 bands, several hours, and lots of running around and soundchecking. And the event went off without a hitch. I&#8217;m really proud of Advantage Productions in Santa Clarita for finding me a sound system on short notice, and the pastors of the churches who helped put the event together.</p>
<p>Running live sound is a lot different than recording in the studio. In the studio, you can move mics around until you get it right,  you can punch-in to fix a bad line, you can EQ and compress to your heart&#8217;s delight on your own time. But live sound needs to sound great — NOW. So I was really happy that, with no soundcheck for any of the bands, we were able to walk in and make everything sound awesome the first time. Having great equipment can make or break a show, and that&#8217;s why I&#8217;m s0 pleased with Brett and Ron from Advantage Productions, and how easy it was to work with them.</p>
<p>So, I&#8217;m hanging my shingle out for running live sound for events. And next time I&#8217;ll wear sunscreen.</p>
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		<title>Hahamongna Watershed Park to stay (mostly) green</title>
		<link>http://www.hearkencreative.com/2009/05/21/hahamongna-watershed-park-to-stay-mostly-green/</link>
		<comments>http://www.hearkencreative.com/2009/05/21/hahamongna-watershed-park-to-stay-mostly-green/#comments</comments>
		<pubDate>Thu, 21 May 2009 17:21:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[Hahamongna Watershed Park]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[open spaces]]></category>
		<category><![CDATA[Pasadena]]></category>
		<category><![CDATA[Pasadena Star News]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=510</guid>
		<description><![CDATA[The Pasadena Star News today reported that the inclusion of plans for a parking structure and access road in the mostly-unimproved Hahamongna Watershed Park was simply an error: After more protests at a meeting last week, city staff Tuesday night told residents at a meeting of the city&#8217;s Environmental Advisory Committee that the inclusion of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://lacreekfreak.files.wordpress.com/2008/11/hahamongna-p1010014.jpg" alt="" width="461" height="346" /></p>
<p>The <a title="Pasadena Star News" href="http://www.pasadenastarnews.com/" target="_blank">Pasadena Star News</a> today <a title="Pasadena Star News article on Hahamongna Watershed Park" href="http://www.pasadenastarnews.com/ci_12414147" target="_blank">reported</a> that the inclusion of plans for a parking structure and access road in the mostly-unimproved Hahamongna Watershed Park was simply an error:</p>
<blockquote><p><span id="RDS_article">After more protests at a meeting last week, city staff Tuesday night told residents at a meeting of the city&#8217;s Environmental Advisory Committee that the inclusion of the garage and road in the new plan was an oversight and would be fixed. “The roadway will be removed from the plan&#8217;s addendum,” said Theresa Fuentes, of the City Attorney&#8217;s Office. “The plan will be edited for removal of the parking garage.”</p>
<p></span></p></blockquote>
<p>Well, I&#8217;m glad to hear it. <a title="Hahamongna Watershed Park" href="http://www.lamountains.com/parks.asp?parkid=643" target="_blank">Hahmongna</a> is a city treasure, and, even more, a local gem. Can you think of many other locations within a few minutes&#8217; drive where you can get completely lost in nature? There aren&#8217;t many in Southern California.</p>
<p>Next time I&#8217;m up there, maybe I&#8217;ll take the video camera and post some video. It’s truly that beautiful.</p>
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		<title>Gold Line light rail extension in jeopardy</title>
		<link>http://www.hearkencreative.com/2009/05/12/gold-line-light-rail-extension-in-jeopardy/</link>
		<comments>http://www.hearkencreative.com/2009/05/12/gold-line-light-rail-extension-in-jeopardy/#comments</comments>
		<pubDate>Tue, 12 May 2009 17:28:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Gold Line]]></category>
		<category><![CDATA[mass transit]]></category>
		<category><![CDATA[Metro]]></category>
		<category><![CDATA[Pasadena]]></category>
		<category><![CDATA[Pasadena Star News]]></category>
		<category><![CDATA[Southern California]]></category>
		<category><![CDATA[transportation]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=477</guid>
		<description><![CDATA[According to the Pasadena Star News this morning, the Gold Line extension project from Pasadena to Montclair has lost its bid to receive federal stimulus funding. Apparently the people at Metro don&#8217;t think it&#8217;s high on their priority list. I only have a few things to say about this. First, I know funds are tight, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" src="http://la.streetsblog.org/wp-content/uploads/2008/08_25/8_29_08_gold_line_jeremy_.jpg" alt="" width="240" height="221" />According to the <a title="Pasadena Star News article on the gold Line extension" href="http://www.pasadenastarnews.com/ci_12344834" target="_blank">Pasadena Star News</a> this morning, the <a title="Metro Gold Line Extension" href="http://www.metrogoldline.org/" target="_blank">Gold Line extension project</a> from Pasadena to Montclair has lost its bid to receive federal stimulus funding. Apparently the people at Metro don&#8217;t think it&#8217;s high on their priority list.</p>
<p>I only have a few things to say about this. First, I know funds are tight, and there are a lot of mass transit projects that need funding in Southern California. Second, it has taken years for the current <a title="Metro Gold Line - Los Angeles" href="http://www.metro.net/riding_metro/gold_line.htm" target="_blank">Gold Line</a> to reach the capacity that they were expecting/needing to generate expected revenue. But third, when the <a title="210 Freeway Extension" href="http://www.sanbag.ca.gov/projects/mi_fwy_foothill.html" target="_blank">210 Freeway extension</a> was completed from San Dimas to Rancho Cucamonga, the entire 210 Freeway took a hit, and now I can&#8217;t stand to drive it. There is no longer a &#8220;rush hour&#8221; — it&#8217;s just a 24-hour traffic jam on the 210. So I would take the Gold Line Extension to the Inland Empire in a heartbeat if it was there. I&#8217;m just saying.</p>
<p>Come on, guys. Let&#8217;s save the planet. And soon.</p>
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