Ryan Scott Oliver, PMTP‘s creative director, wrote a brand new musical for the students who participated in the Summer 2011 session of the Pasadena Musical Theatre Program. I am a member of the board of directors of this fantastic program. We now have a partnership with the Pasadena Playhouse, and are looking to expand even further into the community.
But back to the musical, Jasper in Deadland. I filmed a bunch of the shows and rehearsals, and mixed the live sound off-the-board for this recording. It gives a good glimpse of what the students got to experience over the summer: originating roles in a fantastic new musical, and getting to work with musical theatre professionals — directors, choreographers, lighting and sound and costume and set designers, etc.
Once again, HCS was able to come through with a fast and quick solution. The president of the organization had a busy schedule, and they wanted the video quickly; I ran out to the corporate headquarters to shoot this little clip. But we didn’t skimp on quality: the lighting was there, the Canon 7D was there, and we used a really nice Audio Technica shotgun microphone to capture audio. Brought it back to the office that evening, and had the footage delivered to the client the next day.
We want to continue to do fun stuff like this for our clients. Do you need some top-notch web video? Let us come and make your next project shine.
MediaPost’s Research Brief has an interesting collection of data from Nielsen Online. Note how much video is watched on Facebook versus Myspace:
| Top 5 Social Networking and Blog Sites Ranked (April 2009, U.S. Home and Work) |
| Site |
Total Video Streams
(000) |
Time Spent Viewing
(Minutes x 000) |
| Myspace.com |
120,793
|
384,030
|
| Facebook |
41,537
|
113,502
|
| Stickam |
19,617
|
54,522
|
| FunniestStuff.net |
10,206
|
34,456
|
| Funny or Die |
6,503
|
17,725
|
| Source: Nielsen VideoCensus, June 2009 |
So we all thought that Facebook was taking over the world. It turns out that more people are watching video on Myspace, and for a longer period of time (a ratio of 3 to 1!).
What does this mean for us? Not much. I won’t post personal video to either Facebook or MySpace, because I’m scared about the ownership issues involved. Promotional video (movie trailers, band promos) should go up on all of the sites to ensure maximum saturation. And I can’t help but cringe at the quality of video on both MySpace and Facebook; it is for that very reason that I have posted my company’s promotional work on Vimeo instead of any of the top social networking or video sites.
It does have relevance, though, to remind us that the “hot trends” that get reported on often only have a kernel of truth, and the true picture is much more nuanced or complex. While Facebook is having a banner year, MySpace is not losing as much ground as the mainstream media would have you believe; and MySpace actually is “stickier” (people stay on the site longer), something that advertisers are very aware of.
Flickr Photos
