Back before Fuller Theological Seminary had even hired any staff for this new venture, the Lloyd Ogilivie Institute of Preaching needed a multichannel piece that would bring in relevant candidates for the new chair of the program. So it needed to be high-end, concise, fast, and under-budget. We designed three pieces: a magazine ad, a direct-mail piece, and a (mini) website. In addition, we filmed several people on campus, all talking about what the Institute was going to do.

All design and filming (and subsequent printing and DVD replication) was turned around within one month, and perfectly on budget. The campaign was successful: Mark Labberton is now the chair of the academic program, and has successfully moved it from infancy to relevancy across the campus.

Click here to view the embedded video.

Wow, it’s hard to get a hold on where the economy is, for entertainment companies both big and small. The L.A. Times has a story on how the toy industry is looking to large blockbuster films like Transformers to drive more and more toy sales, especially in the off-peak summer months. A story about the success of the movie industry? But a day earlier, the Times looked at how smaller production and support companies were being squeezed by runaway production — filming moving to cheaper locations out-of-state — and how it’s going to be hard for the SoCal economy to absorb the loss of work.

And is NBC-Universal for sale or not? Who knows. They have been having a hard time, both on television (Knight Rider) and at the moviess (Land of the Lost). But what happens to the big affects even us small companies.

But look at total box office figures for the last few years. We’re on track this year to at least keep up with last year, if not surpass it. People are still spending money on entertainment.

With all of the bad things that are going on in the economy, it’s good to look at a few bright spots. When an economic shakeout happens, the competition in the market becomes fiercer, allowing strong companies to strengthen their position and weaker ones to be weeded out. Interestingly, it’s not always those that stay out of bankruptcy protection that are the safest. And sometimes, especially in the entertainment industry, it becomes hard to capitalize on a successful business — like British films.

A few quick links:

• My new friend Petrea from Pasadena Daily Photo did a series of pieces on our building in Old Town Pasadena last week. Interesting stuff, if you are into the history of old neighborhoods and buildings. Here are the three posts: 1, 2, 3, & 4.
• Homage or plagiarism? Lots of designers are up in arms about this website for a Republican candidate for governor, including Print‘s Daily Heller blog. Is it plagiarism? I don’t know. But the similarities to Obama’s well-designed site for his candidacy are striking…
• Copyblogger has a great little article about my favorite ad guy, Lloyd Ogilvie. Even though he wrote Ogilvie on Advertising decades ago, it still rings true for me as a marketer and graphic designer.

Happy Monday to you, wherever you are!