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	<title>Hearken Creative Services&#187; music</title>
	<atom:link href="http://www.hearkencreative.com/tag/music/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.hearkencreative.com</link>
	<description>design, post production, audio production, creative services</description>
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						<item>
		<title>Tribute [the band] live mix off the board</title>
		<link>http://www.hearkencreative.com/2011/10/28/tribute-the-band-live-mix-off-the-board/</link>
		<comments>http://www.hearkencreative.com/2011/10/28/tribute-the-band-live-mix-off-the-board/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 06:38:41 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[band]]></category>
		<category><![CDATA[cover band]]></category>
		<category><![CDATA[live music]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[Tribute Band]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1020</guid>
		<description><![CDATA[We recorded our live show at the Los Angeles Sheriff&#8217;s Department&#8217;s annual Fun In The Sun Chili Cookoff in October 2011. Straight off the board, with some compression/limiting done after the fact. Sounds great. And some really nice photography by Katie Macquarrie to show off the band. We had a great time. Check out Tribute [...]]]></description>
			<content:encoded><![CDATA[<p>We recorded our live show at the Los Angeles Sheriff&#8217;s Department&#8217;s annual Fun In The Sun Chili Cookoff in October 2011. Straight off the board, with some compression/limiting done after the fact. Sounds great. And some really nice photography by <a href="https://www.facebook.com/KateMacQ" target="_blank">Katie Macquarrie</a> to show off the band.</p>
<p><a href="http://www.hearkencreative.com/2011/10/28/tribute-the-band-live-mix-off-the-board/"><em>Click here to view the embedded video.</em></a></p>
<p>We had a great time. Check out <a title="Tribute - cover band in Los Angeles/Santa Clarita" href="http://tributebandrocks.com/" target="_blank">Tribute</a> for more information. Maybe you want to book us for your next event!</p>
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		<title>Hearken Creative produces Electronic Press Kit</title>
		<link>http://www.hearkencreative.com/2011/09/15/hearken-creative-produces-electronic-press-kit/</link>
		<comments>http://www.hearkencreative.com/2011/09/15/hearken-creative-produces-electronic-press-kit/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 20:22:29 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[electronic press kit]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[jazz]]></category>
		<category><![CDATA[Jennifer Robin]]></category>
		<category><![CDATA[Jordan McMahon]]></category>
		<category><![CDATA[live music]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[small production]]></category>
		<category><![CDATA[South Pasadena Music Center and Consevatory]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=895</guid>
		<description><![CDATA[credits: Loren A. Roberts, producer, ProTools recordist and editor, film editor, b-camera operator; Jordan McMahon, a-camera operator Jennifer Robin is a fantastic jazz artist that I have known for almost 20 years, but have never gotten to work with before. That opportunity finally came when she announced a CD release party for August 2011. I [...]]]></description>
			<content:encoded><![CDATA[<p><p><a href="http://www.hearkencreative.com/2011/09/15/hearken-creative-produces-electronic-press-kit/"><em>Click here to view the embedded video.</em></a></p><br />
<em>credits: Loren A. Roberts, producer, ProTools recordist and editor, film editor, b-camera operator; Jordan McMahon, a-camera operator</em></p>
<p>Jennifer Robin is a fantastic jazz artist that I have known for almost 20 years, but have never gotten to work with before. That opportunity finally came when she announced a CD release party for August 2011. I stepped in to both run sound for the show and assemble some live footage for an electronic press kit. All mics were mine — we ran 12 channels directly into my ProTools rig, and then straight out to the board for live mixing. Jordan and I both brought cameras, and later I mixed down the live recording and married it up with the footage as well as some interview clips that I filmed a few days after the concert.</p>
<p>I love how much of her personality I was able to capture, both in the concert and in the interviews. Jennifer deals with life with a thoughtful but in-the-moment grace that is hard to find in artists, and I believe that comes through loud and clear here. And she surrounds herself with wonderful people, too: the whole band was game for trying things, but gracious and helpful as well.</p>
<p>In all, a good time putting together a powerful package that I hope helps her sell some more albums. And a good piece showing what Hearken Creative can do on short notice&#8230;</p>
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		<title>Shakedown Mambo photo session</title>
		<link>http://www.hearkencreative.com/2011/05/26/shakedown-mambo-photo-session/</link>
		<comments>http://www.hearkencreative.com/2011/05/26/shakedown-mambo-photo-session/#comments</comments>
		<pubDate>Fri, 27 May 2011 02:03:07 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Americana]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[cd]]></category>
		<category><![CDATA[cd packaging]]></category>
		<category><![CDATA[Grandma's Warehouse]]></category>
		<category><![CDATA[jazz]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Phil Bloch]]></category>
		<category><![CDATA[photo shoot]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[recording studio]]></category>
		<category><![CDATA[Rick Solem]]></category>
		<category><![CDATA[Shakedown Mambo]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=811</guid>
		<description><![CDATA[Wow, I had a blast today. We are currently working on a CD packaging design for Shakedown Mambo’s upcoming album, and to support that effort we shot some photos of the duo — Rick and Phil. Some iconic shots here (click on any image to get the larger sized lightbox): Can’t wait to show you [...]]]></description>
			<content:encoded><![CDATA[<p>Wow, I had a blast today. We are currently working on a CD packaging design for Shakedown Mambo’s upcoming album, and to support that effort we shot some photos of the duo — Rick and Phil. Some iconic shots here (click on any image to get the larger sized lightbox):</p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1378.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-847" title="IMG_1378" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1378-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1372.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-846" title="IMG_1372" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1372-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1367.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-845" title="IMG_1367" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1367-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1363.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-844" title="IMG_1363" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1363-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1202.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-834" title="IMG_1202" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1202-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1187.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-833" title="IMG_1187" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1187-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1162.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-831" title="IMG_1162" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1162-200x300.jpg" alt="" width="200" height="300" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1159.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-830" title="IMG_1159" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1159-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1154.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-829" title="IMG_1154" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1154-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1143.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-828" title="IMG_1143" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1143-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0880.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-816" title="IMG_0880" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0880-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0853.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-815" title="IMG_0853" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0853-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0847.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-814" title="IMG_0847" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0847-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p>Can’t wait to show you the rest of the CD package, as soon as it’s done. These guys sound as good as they look!</p>
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		<item>
		<title>Constantly learning, constantly, working</title>
		<link>http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/</link>
		<comments>http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 01:33:24 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Berio]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Nimbus Ensemble]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[viola]]></category>
		<category><![CDATA[Zach Dellinger]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=783</guid>
		<description><![CDATA[We filmed another short promo for Nimbus Ensemble this past week: I tried some things on this shoot that I ultimately regretted, but on other elements of the shoot I&#8217;m extremely happy. Running four-channel audio recording through the Zoom H4N is a breeze, and gave me lots of options for incredible audio. I&#8217;m finding that [...]]]></description>
			<content:encoded><![CDATA[<p>We filmed another short promo for <a href="http://http://www.nimbusensemble.org/">Nimbus Ensemble</a> this past week:</p>
<p><a href="http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/"><em>Click here to view the embedded video.</em></a></p>
<p>I tried some things on this shoot that I ultimately regretted, but on other elements of the shoot I&#8217;m extremely happy. Running four-channel audio recording through the Zoom H4N is a breeze, and gave me lots of options for incredible audio. I&#8217;m finding that I like wireless mics less and less, so I used only studio-quality mics and shotgun mics for this shoot (all wired directly to the Zoom). The viola sounds superb, and the interview worked beautifully with a shotgun on a boom stand.</p>
<p>The things I&#8217;m less happy about are in the video; specifically two things:</p>
<ol>
<li>Halfway through the shoot I changed white balance settings. I should have just left it the same as when I started, because it would have been easier to match everything together in post (unless we were changing locations, which we did  not for this shoot).</li>
<li>I wanted to minimize the effects of the &#8220;rolling shutter&#8221; issue (because his bow was moving so fast) by filming everything at 60 frames a second. Bad idea. First, it didn&#8217;t eliminate the rolling shutter. Second, I was eating up card space like crazy. Third, I conformed to 24 frames, so it looks a little jerky. Fourth, the 7D won&#8217;t record at full 1920&#215;1080 HD when shooting at 60 fps, so I don&#8217;t have as many pixels as when shooting at 24 frames. But hey, it was a good idea. And now I know.</li>
</ol>
<p>We&#8217;ll be filming the real concert coming up this weekend. I&#8217;ll be excited to show you footage from that. Or, you could just come and listen to some great (and very unique) music: <a href="http://http://nimbusensemble.org/calendar/upcoming-events/">here&#8217;s the information page at Nimbus&#8217;  website</a> (which Hearken Creative also designed).</p>
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		<item>
		<title>Not entirely a part of HCS, but&#8230;</title>
		<link>http://www.hearkencreative.com/2011/04/13/not-entirely-a-part-of-hcs-but/</link>
		<comments>http://www.hearkencreative.com/2011/04/13/not-entirely-a-part-of-hcs-but/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 20:10:50 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Springbok]]></category>
		<category><![CDATA[Tribute Band]]></category>
		<category><![CDATA[Van Nuys]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=780</guid>
		<description><![CDATA[The Tribute Band isn&#8217;t part of my day job, but we&#8217;re starting to book gigs for money [!], so it is tangentially part of my business. In addition, I got to use the Canon 7D and the Zoom H4N on this wonderful gig we did out in Van Nuys a few weeks ago. And boy [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/2011/04/13/not-entirely-a-part-of-hcs-but/"><em>Click here to view the embedded video.</em></a></p>
<p><a title="The Tribute Band" href="http://www.tributebandrocks.com">The Tribute Band</a> isn&#8217;t part of my day job, but we&#8217;re starting to book gigs for money [!], so it is <em>tangentially</em> part of my business. In addition, I got to use the Canon 7D and the Zoom H4N on this wonderful gig we did out in Van Nuys a few weeks ago.</p>
<p>And boy is it loads of fun to play great rock music with a bunch of awesome people.</p>
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		<title>Violin Amazingness</title>
		<link>http://www.hearkencreative.com/2010/09/13/violin-amazingness/</link>
		<comments>http://www.hearkencreative.com/2010/09/13/violin-amazingness/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 05:32:04 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[classical]]></category>
		<category><![CDATA[concert]]></category>
		<category><![CDATA[concert recording]]></category>
		<category><![CDATA[Laurie Niles]]></category>
		<category><![CDATA[live music]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[violin]]></category>
		<category><![CDATA[violin concert]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=713</guid>
		<description><![CDATA[Jules Massenet, &#8220;Meditation from &#8216;Thaïs&#8217;&#8221; I like to promote things. I&#8217;m a producer — a promoter — a big-picture kinda guy. And so when I become friends with an incredible artist, like Buddy Zapata or Lauralee Farrer, I can&#8217;t help but want to promote their art in any way I can. And I have skillz. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/09/12-Track-12.mp3">Jules Massenet, &#8220;Meditation from &#8216;Thaïs&#8217;&#8221;</a></p>
<p>I like to promote things. I&#8217;m a producer — a promoter — a big-picture kinda guy. And so when I become friends with an incredible artist, like <a href="http://www.buddyzapata.com">Buddy Zapata</a> or <a href="http://www.burningheartproductions.com">Lauralee Farrer</a>, I can&#8217;t help but want to promote their art in any way I can. And I have skillz. I can take press photographs (see my <a href="http://www.hearkencreative.com/2010/08/20/how-we-get-from-point-a-to-point-b-or-how-a-cd-package-design-comes-into-being/">post on T-Lou</a>). I can shoot video (see the stuff I did of <a href="http://www.youtube.com/watch?v=SrK7y6r-6eE">Buddy Zapata</a>). I&#8217;m now producing (check out <a href="http://www.facebook.com/notthatfunnymovie">Not That Funny on Facebook</a>). And now I can record live concerts. Laurie Niles is a fellow parent at McKinley School, where my kids go. Laurie is a violinist, a music teacher and educator, and a friend. She runs the crazy-cool website <a href="http://www.violinist.com/blog/laurie/">violinist.com</a>, and this past Spring, she agreed to do a concert of violin music in the school auditorium. It was simply amazing. And I got to record it.</p>
<p>I think the live recording sounds pretty good, no, it sounds great. But live was even better. I wish you all could have been there. If you ever get the chance to see her in concert, it&#8217;s a treat. And every piece of music was unexpected — none of the “standard” classical fare. Here&#8217;s the trio that started the concert (the audio on this video is simply from the Flip camera — sometime I&#8217;ll marry up my audio with their video, but it&#8217;s not a priority right now):</p>
<p><a href="http://www.hearkencreative.com/2010/09/13/violin-amazingness/"><em>Click here to view the embedded video.</em></a></p>
<p>And it was all that good. The &#8220;Meditation from &#8216;Thaïs&#8217;&#8221; that you heard at the top of this post was her encore, and it was a beautiful, peaceful way to end a magnificent evening of violin music.</p>
<p>I feel so privileged to be around such awesome talent. It&#8217;s fun. It&#8217;s challenging to me as an artist. And these people become great friends too, friends that I hope to be promoting and hanging out with and enjoying each others’ company 20 years from now.</p>
<p>So enjoy the music, and enjoy life, and enjoy the friends and family that you get to experience life with.</p>
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		<title>What Hearken Creative did this summer, Part 2</title>
		<link>http://www.hearkencreative.com/2010/08/11/what-hearken-creative-did-this-summer-part-2/</link>
		<comments>http://www.hearkencreative.com/2010/08/11/what-hearken-creative-did-this-summer-part-2/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 15:22:31 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[post production for film and video]]></category>
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		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon 7d]]></category>
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		<category><![CDATA[Cindy Abbott]]></category>
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		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[kids]]></category>
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		<category><![CDATA[Matthew Murphy]]></category>
		<category><![CDATA[Megan Hilty]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[musical theatre]]></category>
		<category><![CDATA[Pasadena]]></category>
		<category><![CDATA[Pasadena Musical Theatre Program]]></category>
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		<category><![CDATA[Positively Wicked]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Ryan Scott Oliver]]></category>
		<category><![CDATA[theatre]]></category>
		<category><![CDATA[Wicked]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=663</guid>
		<description><![CDATA[Did I mention we were busy this summer? (By the way, my son is the one in the yellow cap above&#8230;playing the nerd. Perfect casting.)(Oh, and the fantastic photos of this summer’s shows were taken by New York-based pro photographer Matthew Murphy. He got some incredible shots.) The Pasadena Musical Theatre Program is a decades-old [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/08/IMG_0361.jpg" rel="lightbox[663]"><img class="alignnone size-large wp-image-664" title="IMG_0361" src="http://www.hearkencreative.com/wp-content/uploads/2010/08/IMG_0361-1024x682.jpg" alt="" width="553" height="368" /></a></p>
<p>Did I mention we were busy this summer? (By the way, my son is the one in the yellow cap above&#8230;playing the nerd. <em>Perfect</em> casting.)(Oh, and the fantastic photos of this summer’s shows were taken by New York-based pro photographer <a href="http://www.murphymade.com/">Matthew Murphy</a>. He got some incredible shots.)</p>
<p>The <a title="Pasadena Musical Theatre Program" href="http://www.pasadenamusicaltheatre.com/">Pasadena Musical Theatre Program</a> is a decades-old training program for kids in Pasadena, CA. But I would call this a kid’s program on steroids, or, better, a pro theatre program that just happens to have kids as its focus. But this summer we held a master class with <a title="Megan Hilty online" href="http://www.meganhiltyonline.com/archives/Siteupdates/071710PMTPPhotos.php">Megan Hilty</a> of <em>Wicked</em> fame, held a class entitled <em>Pursuing a Career in Musical Theatre</em>, and did a <em>American Idol</em>-style solo competition, in addition to the two main shows that are produced every summer. Ryan Scott Oliver (award-winning musical composer), Cindy Abbott (wonderfully dedicated Pasadena music teacher), and Emily Clark (fabulous musical theatre performer and teacher) have transformed this program into a powerhouse that trains over 125 students every summer.</p>
<p>So what did Hearken Creative do? Well, for starters, I joined the board of the program last summer, because funding for arts has dried up with local school districts and I feel strongly about arts education. So, on our own, we have raised somewhere in the range of $50,000 every summer to make the program happen. In addition, Hearken Creative</p>
<ul>
<li>provided all design services for print media, programs, and press releases,</li>
<li>photographed the Megan Hilty master class,</li>
<li>filmed the Promise Competition,</li>
<li>ran sound for all events, including the master class, meetings and competitions, and</li>
<li>sound designed both major shows — the <em>Juniors</em> (4th-6th graders) and the <em>Seniors</em> (7th-12th grade) shows.</li>
</ul>
<p>Essentially, this was two weeks of wrangling a high school auditorium (that a friend aptly called an “airplane hangar”) into submission, using Hearken Creative-provided equipment, rented equipment, and the high school’s 40-year-old 24-channel mixer, as well as my own 16-channel digital mixer. Twenty wireless body mics, plus choir mics and band sound reinforcement.</p>
<p>And boy, did it sound good! We don’t have the professionally-produced video from <a href="http://klrn.pasadenausd.org/modules/groups/integrated_home.phtml?gid=941987&amp;sessionid=4a6325a7c38add85d31e9914cc6c759b">KLRN</a> yet, but several people have posted their home videos already. Here’s one:</p>
<p><a href="http://www.hearkencreative.com/2010/08/11/what-hearken-creative-did-this-summer-part-2/"><em>Click here to view the embedded video.</em></a></p>
<p>and my son singing a solo at the <em>Promise Competition</em>:</p>
<p><a href="http://www.hearkencreative.com/2010/08/11/what-hearken-creative-did-this-summer-part-2/"><em>Click here to view the embedded video.</em></a></p>
<p>The purpose of the program is twofold: first, arts education is vital to a well-rounded education, and music/dance hits so many of the other disciplines — math, reasoning, spatial relationships — that it seems stupid the schools are cutting performing arts. Secondly, there is an erroneous meme out there that there are no viable career options in performing arts. We aim to change that perception.</p>
<p>By using Hearken Creative’s graphic design skills, our production and sound design skills, as well as our music background and fundraising acumen, we were able to help make this summer’s <em>Pasadena Musical Theatre Program</em> a complete success.</p>
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		<title>In progress&#8230;</title>
		<link>http://www.hearkencreative.com/2009/10/07/in-progress/</link>
		<comments>http://www.hearkencreative.com/2009/10/07/in-progress/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 22:18:43 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[score]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=600</guid>
		<description><![CDATA[A piece of music that might go in the background of a new video I&#8217;m working on&#8230; Check it out.]]></description>
			<content:encoded><![CDATA[<p>A piece of music that might go in the background of a new video I&#8217;m working on&#8230;</p>
<p><!-- ProPlayer by Isa Goksu --><div name="mediaspace" id="mediaspace"><div class="pro-player-container" width="450px" height="30px"><div id="pro-player-600pp-single-4f2ca77b09780"></div></div></div><script type="text/javascript" charset="utf-8">var flashvars = {width: "450",height: "30",autostart: "false",repeat: "false",backcolor: "111111",frontcolor: "cccccc",lightcolor: "66cc00",stretching: "fill",enablejs: "true",mute: "false",skin: "http://www.hearkencreative.com/wp-content/plugins/proplayer/players/skins/default.swf",logo: "http://www.hearkencreative.com/wp-content/plugins/proplayer/players/watermark.png",image: "http://www.hearkencreative.com/wp-content/plugins/proplayer/players/preview.png",plugins: "rateit-1",javascriptid: "600pp-single-4f2ca77b09780",image: "http://www.hearkencreative.com/wp-content/plugins/proplayer/players/preview.png",file: 'http://www.hearkencreative.com/wp-content/plugins/proplayer/playlist-controller.php?pp_playlist_id=600pp-single-4f2ca77b09780&sid=1328326523'};var params = {wmode: "transparent",allowfullscreen: "true",allowscriptaccess: "always",allownetworking: "all"};var attributes = {id: "obj-pro-player-600pp-single-4f2ca77b09780",name: "obj-pro-player-600pp-single-4f2ca77b09780"};swfobject.embedSWF("http://www.hearkencreative.com/wp-content/plugins/proplayer/players/player.swf", "pro-player-600pp-single-4f2ca77b09780", "450", "30", "9.0.0", false, flashvars, params, attributes);</script><br />
Check it out.</p>
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		<title>Buddy Zapata live music video: &#8220;Boat Ride&#8221;</title>
		<link>http://www.hearkencreative.com/2009/05/12/buddy-zapata-live-music-video-boat-ride/</link>
		<comments>http://www.hearkencreative.com/2009/05/12/buddy-zapata-live-music-video-boat-ride/#comments</comments>
		<pubDate>Tue, 12 May 2009 19:25:36 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Beantown]]></category>
		<category><![CDATA[blues]]></category>
		<category><![CDATA[Buddy Zapata]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[live music]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music video]]></category>
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		<category><![CDATA[production]]></category>
		<category><![CDATA[Sierra Madre]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=479</guid>
		<description><![CDATA[Buddy Zapata is a good friend, a great collaborator, and one helluva musician. We took a few cameras over to Beantown in Sierra Madre, set up, and let Buddy play for a few hours. It was a magical evening. Not only have we filmed him, but Hearken Creative built the Buddy Zapata website, Mr. Zapata [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/2009/05/12/buddy-zapata-live-music-video-boat-ride/"><em>Click here to view the embedded video.</em></a></p>
<p><a title="Buddy Zapata official website" href="http://www.buddyzapata.com" target="_blank">Buddy Zapata</a> is a good friend, a great collaborator, and one helluva musician. We took a few cameras over to <a title="Bean Town" href="http://www.beantowncoffeebar.com/" target="_blank">Beantown</a> in Sierra Madre, set up, and let Buddy play for a few hours. It was a magical evening. Not only have we filmed him, but</p>
<ul>
<li>Hearken Creative built the <a title="Buddy Zapata official website" href="http://www.buddyzapata.com" target="_blank">Buddy Zapata</a> website,</li>
<li>Mr. Zapata collaborated with Loren A. Roberts on <a title="The Fair Trade movie" href="http://www.thefairtrademovie.com" target="_self">The Fair Trade</a> soundtrack, and</li>
<li>we&#8217;re now working on some new material for the upcoming Buddy Zapata album.</li>
</ul>
<p>Pretty cool? Yes, but even more so when your business colleagues become some great friends in the process.</p>
<p>See <a title="Buddy Zapata live music videos" href="http://www.hearkencreative.com/video/video-buddy-zapata/">more Buddy Zapata music clips here</a>!</p>
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		<title>Auto-Tune &amp; Photoshop: embrace the march of progress</title>
		<link>http://www.hearkencreative.com/2009/05/08/auto-tune-photoshop-embrace-the-march-of-progress/</link>
		<comments>http://www.hearkencreative.com/2009/05/08/auto-tune-photoshop-embrace-the-march-of-progress/#comments</comments>
		<pubDate>Fri, 08 May 2009 20:18:58 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Auto-Tune]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[iStockphoto]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[vocals]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=468</guid>
		<description><![CDATA[So I&#8217;m doing a lot more music recording these days. And one of my favorite tools is a wonderful little program called Auto-Tune, which, if used correctly, does exactly what its name implies: automatically pull a note that is out-of-tune back to perfect pitch. Let&#8217;s say there&#8217;s one note out of a whole phrase that&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.time.com/time/magazine/article/0,9171,1877372,00.html"><img class="alignright" style="border: 0pt none; margin-left: 6px; margin-right: 6px;" src="http://www.allthingsbeautiful.com/all_things_beautiful/images/time_persons_of_the_year_05.jpg" alt="" width="119" height="156" /></a>So I&#8217;m doing a lot more music recording these days. And one of my favorite tools is a wonderful little program called <a title="Antares' Auto-Tune" href="http://www.antarestech.com/products/auto-tune-evo.shtml" target="_blank">Auto-Tune</a>, which, if used correctly, does exactly what its name implies: automatically pull a note that is out-of-tune back to perfect pitch. Let&#8217;s say there&#8217;s one note out of a whole phrase that&#8217;s a bit off-pitch: why re-record the whole verse for that one note? I just punch-in the plug for that one note, and we&#8217;re back in business. [<em>TIME</em> did an <a title="TIME Magazine article on Auto-Tune" href="http://www.time.com/time/magazine/article/0,9171,1877372,00.html" target="_blank">article on Auto-Tune</a>, and the company has its own <a title="Auto-Tune podcast" href="http://sonibyte.com/audio/9343.mp3" target="_blank">podcast mp3</a> so you can hear how the program works.]</p>
<p>I do the same thing with <a title="Adobe Photoshop" href="http://www.adobe.com/products/photoshop/" target="_blank">Photoshop</a> a lot right now because I am now selling stock on <a title="HCS's iStockphoto images" href="http://www.istockphoto.com/file_search.php?action=file&amp;lightboxID=6155511refnum=hearkencreative" target="_blank">iStockphoto</a>. They need every photo submitted to be as close to perfect as possible, so I go in and &#8220;airbrush&#8221; all the little imperfections out, creating (hopefully) a more marketable/usable photo.</p>
<p>But I&#8217;m also conflicted. Overuse of Auto-Tune turns out lifeless vocals. And I love to “grunge” up my graphic design work, when the project calls for it. Imperfections are what make things human, and removing all of the human element isn&#8217;t always a good thing.</p>
<p>That said, I will never throw the tool out [like <a title="Metromix dissing Auto-Tune misuse" href="http://chicago.metromix.com/tv/photogallery/buh-bye-2008/826438/photo/826443" target="_self">these people want to</a>, or here&#8217;s <a title="Neko Case interview" href="http://pitchfork.com/features/interviews/6306-neko-case/" target="_blank">Neko Case complaining</a> about Auto-Tune towards the end of the interview, or these <a title="GearSlutz forum" href="http://www.gearslutz.com/board/moan-zone/101638-i-hate-auto-tune-has-taken-over.html" target="_blank">studio engineers</a> who are as conflicted about using it as I am). If I can use it when needed but make it practically invisible, and then not use it when we have the time to get it right, then I think everything will be okay.</p>
<p>But <em>taking the time to get things right</em> is another concept that is dying right now — budgets are way too tight to actually try to do something right. So I work overtime even when the client isn&#8217;t paying for it, just so that I can be happy with the final result. Unfortunately, that cuts into the time that I&#8217;m supposed to be recording&#8230;</p>
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