Blog, business, film/video, portfolio, post production for film and video, sound

Case Study: Lloyd Ogilivie Institute for Preaching announcement

Back before Fuller Theological Seminary had even hired any staff for this new venture, the Lloyd Ogilivie Institute of Preaching needed a multichannel piece that would bring in relevant candidates for the new chair of the program. So it needed to be high-end, concise, fast, and under-budget. We designed three pieces: a magazine ad, a direct-mail piece, and a (mini) website. In addition, we filmed several people on campus, all talking about what the Institute was going to do.

All design and filming (and subsequent printing and DVD replication) was turned around within one month, and perfectly on budget. The campaign was successful: Mark Labberton is now the chair of the academic program, and has successfully moved it from infancy to relevancy across the campus.

Blog, Uncategorized

Why spend time on marketing?

It seems I am spending more time than ever before on marketing myself. Getting the website up and running, printing new postcards, making phone calls, networking — am I spending more time marketing than actually doing work right now? Well, in an economic downturn, that’s just what you are supposed to do, according to this wonderful article entitled “The Dumbells Cut Back…The Smart People Don’t”: The Upside of Recession from the Wellesley Hills Group:

Whether there will be or won’t be a recession, maintaining a healthy marketing program will only build on what you have already developed. And maintaining and growing what you have toiled long and hard over requires careful planning, decisive execution, and plain old guts. Now more than ever the money you spend now on marketing matters. Not because dark times loom, but because there is real opportunity out there right now.

So, I will spend the time and energy on making sure to put my best foot forward. To that end, we will be launching several new websites over the next month or so: http://www.oldpasadenafilms.com/, http://www.rosecityfilms.com/, and http://www.rosecitydesign.com/, among others, will highlight specific focus areas of our business: weddings, sound, film production and post-production, and graphic design.

And we’re continuing to service our current client base with some pretty exciting projects. I will post a few as soon as I get photos taken of these really recent design projects!