Blog, business, graphic design, Pasadena and local

Watching Your Baby Come Off the Press

interior page from December 2015 issue of The Planetary Report

It’s always fun seeing the fruition of months of work. We get to do it every quarter, with The Planetary Society’s magazine The Planetary Report. Because I am a stickler for details and always want to see projects through to the very end, I spend a day in Orange County at the printshop doing press checks and ensuring that each magazine prints perfectly. (They print over 50,000 copies of the magazine, on a big web press. It’s a fun process to watch.)

This type of work is not what most people think of when they hire a creative director or marketing manager, but quality counts. My aim is to make every project we produce a home-run for the client. It’s all about matching the right message with the right media — be it a website, or magazine, or brochure, or e-mail blast.

Over the next few weeks we will have a new website launch to feature, some more video projects, and more! Stay tuned…

Blog, business, graphic design, Pasadena and local, portfolio

Hearken Creative Announces "The Planetary Report" Magazine Redesign


FOR IMMEDIATE RELEASE : October 2011

Planetary Society Headquarters, Pasadena, CA

Hearken Creative (www.hearkencreative.com) of Pasadena, CA is proud to announce a historic magazine redesign — the first in the magazine’s 31-year history. The Planetary Report is a highly-regarded quarterly member magazine, bringing space research and advocacy news to 50,000 readers worldwide and commissioned by the Planetary Society of Pasadena, CA. The first two redesigned issues were released in June 2011 and October 2011.

The Planetary Report was introduced soon after the Planetary Society was launched in 1980 by scientist/author Carl Sagan, JPL/Caltech professor Bruce Murray, and JPL scientist Louis Friedman. The desire for a new look and focus prompted incoming executive director Bill Nye to turn to Loren A. Roberts of Hearken Creative for a complete re-design of the magazine, including adding a brand new kids’ section that capitalizes on the Bill Nye the Science Guy™ brand.

“Loren gave our 31-year-old magazine a beautiful new look,” said Bill Nye, executive director of the Planetary Society. “Beautiful pictures just jump out at you, and the text is mysteriously easier than before to read. We are delighted with his work.”

“It’s an honor for us to assume the creative mantle for a magazine seen around the world,” said Loren A. Roberts, principal of Hearken Creative. “We are proud of the Planetary Society’s mission, and our partnership with them over fourteen years; and we look forward to this new chapter in our history together.”

The relationship between the Society and Hearken Creative began in 1997 when Roberts designed all of the graphics for Planetfest’97, a convention where tens of thousands of people watched Mars Pathfinder land on Mars using a real-time link from JPL at the Pasadena Convention Center. All printed graphics, banners, signage, advertising, and online graphics were designed by Hearken Creative. Since then the partnership has grown, with Hearken Creative designing t-shirts, logos, posters, websites, brochures and more for the Society. Continue reading