Blog, business, film/video, graphic design, photography, portfolio, post production for film and video

New indie movie released with HCS support

I did mention that we do movies, right? Hearken Creative supported the release of Hano! A Century In The Bleachers on so many different levels:

  • Loren A. Roberts shot some of the interviews for the film
  • HCS designed the e-commerce website for the film
  • HCS designed the DVD packaging and marketing graphics
  • Loren A. Roberts shot the “hero” studio photography for the film’s key art

HanoDoc-DVD-hero-box-final-733x1000When coming to Hearken Creative, director Jon Leonoudakis knew the breadth of skills that were available from us: Jon has collaborated with us on two previous film projects — Not Exactly Cooperstown (camera) and The Day the World Series Stopped (camera, packaging, website). Jon’s passion for baseball is infectious, and we have found ourselves with a new respect for the game — even hitting up some major and minor league games recently! Jon’s professionalism and passion has paid off: both previous films have been recognized worldwide in film festivals (and Not Exactly Cooperstown has even been screened at the Baseball Hall of Fame).

We love working on projects like this: where quality and passion come together to make something truly unique. We congratulate Jon on his newest release, and look forward to the next project that we get to work on with him!

Blog, business, film/video, portfolio, post production for film and video, sound

FASGI event complete success

Do you want an event that is amazing? Hearken Creative can help, much like we did last night. Loren A. Roberts/HearkenCreative worked with the board of FASGI (Filipino American Service Group Inc.) to stage an incredibly fun event at SPIN L.A. (in the Standard Hotel) on May 6, 2014.

First (months ago), Hearken Creative worked with FASGI on social media, creating “save-the-date” images that got people interested in the event.

Next, we extended the same branding through invitations, flyers, and additional social media pushes.

At the event, HCS handled the printed programs, which continued to extend the exciting “party” brand that we had created.

Finally — through our partnership with Visions Lighting and our own expertise in event A/V — Hearken Creative handled sound, lights and video for three separate rooms in the venue, including providing sound reinforcement for hired musicians throughout the evening. L.A. Mayor Eric Garcetti was honored along with Lou Diamond Phillips and several other community leaders, with Filipina community star Yong Chavez as the emcee for the evening. The party was hopping all night, FASGI had standing-room-only attendance, and the event was a complete success — both as a fundraiser and as an opportunity to extend the FASGI name throughout the community.

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Blog, business, film/video, portfolio, post production for film and video, sound

Case Study: Lloyd Ogilivie Institute for Preaching announcement

Back before Fuller Theological Seminary had even hired any staff for this new venture, the Lloyd Ogilivie Institute of Preaching needed a multichannel piece that would bring in relevant candidates for the new chair of the program. So it needed to be high-end, concise, fast, and under-budget. We designed three pieces: a magazine ad, a direct-mail piece, and a (mini) website. In addition, we filmed several people on campus, all talking about what the Institute was going to do.

All design and filming (and subsequent printing and DVD replication) was turned around within one month, and perfectly on budget. The campaign was successful: Mark Labberton is now the chair of the academic program, and has successfully moved it from infancy to relevancy across the campus.

Blog, business, graphic design, Pasadena and local, portfolio

Hearken Creative Announces "The Planetary Report" Magazine Redesign


FOR IMMEDIATE RELEASE : October 2011

Planetary Society Headquarters, Pasadena, CA

Hearken Creative (www.hearkencreative.com) of Pasadena, CA is proud to announce a historic magazine redesign — the first in the magazine’s 31-year history. The Planetary Report is a highly-regarded quarterly member magazine, bringing space research and advocacy news to 50,000 readers worldwide and commissioned by the Planetary Society of Pasadena, CA. The first two redesigned issues were released in June 2011 and October 2011.

The Planetary Report was introduced soon after the Planetary Society was launched in 1980 by scientist/author Carl Sagan, JPL/Caltech professor Bruce Murray, and JPL scientist Louis Friedman. The desire for a new look and focus prompted incoming executive director Bill Nye to turn to Loren A. Roberts of Hearken Creative for a complete re-design of the magazine, including adding a brand new kids’ section that capitalizes on the Bill Nye the Science Guy™ brand.

“Loren gave our 31-year-old magazine a beautiful new look,” said Bill Nye, executive director of the Planetary Society. “Beautiful pictures just jump out at you, and the text is mysteriously easier than before to read. We are delighted with his work.”

“It’s an honor for us to assume the creative mantle for a magazine seen around the world,” said Loren A. Roberts, principal of Hearken Creative. “We are proud of the Planetary Society’s mission, and our partnership with them over fourteen years; and we look forward to this new chapter in our history together.”

The relationship between the Society and Hearken Creative began in 1997 when Roberts designed all of the graphics for Planetfest’97, a convention where tens of thousands of people watched Mars Pathfinder land on Mars using a real-time link from JPL at the Pasadena Convention Center. All printed graphics, banners, signage, advertising, and online graphics were designed by Hearken Creative. Since then the partnership has grown, with Hearken Creative designing t-shirts, logos, posters, websites, brochures and more for the Society. Continue reading

Blog, business, graphic design, post production for film and video, sound

Summer Musical Theatre Fun

So I’m on the board of the Pasadena Musical Theatre program, and we get to do all sorts of fun and cool stuff. In addition to year-round programs, we put on two big musicals every summer — one for 4th-6th graders, and one for 7th-12 graders. So here’s what I get to do:

ADVERTISING DESIGN

All postcards and posters and such are developed by me, in concert with the directors. Here is the keyart for the two shows this summer:

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The Jasper in Deadland keyart was developed with strong direction from the composer/conductor, Ryan Scott Oliver, because this is his baby. I’m very excited to be helping him bring this original musical to life.

PRODUCT & BRAND DESIGN

As part of the story for Jasper in Deadland, the protagonist crosses the river Lethe (get out your mythology books!) and keeps getting offered Lethe™ Brand water, so we decided that we needed to offer Lethe™ Brand products as well.

It’s a clever, simple brand, but people are loving it, and I expect that we’ll see tote bags and water bottles with this logo all around campus in a week or two…

VIDEO

I have found a way to use the Canon 7D for quick, news-gathering-style video: 1) simply accept the limitations of the on-board microphone, and 2) stop the iris down a little so things don’t go out of focus so quickly. And so, every day of the program, we have posted a 2-minute recap, showing warmups, rehearsals, discussions, and antics of the kids in the program. It’s a win-win for the families in the program: parents get to see what’s going on, students get to show their day off to their friends, and PMTP gets added exposure through the hundreds of views we have gotten on Youtube. Here are two of the most popular recaps so far:

Filming these giving me a chance to understand how to choose shots quickly and follow the action. Everything is handheld except for performance video.

IN OTHER NEWS

Tomorrow (I hope) I’m going to roll out a press release announcing one of the newest projects that I have been working on. We’re very proud of the design work that Hearken Creative is doing these days, and I can’t wait to update my portfolio. It’s just a busy time of year for us!

Blog, business, graphic design, portfolio, Uncategorized

Stuff that didn’t fit into the portfolio

Over the years, we have done literally thousands of projects for lots and lots of clients. And most of those didn’t make it into the portfolio. That loss is your gain, because now I can pull some of them out and show them off one at a time here on the blog.

Army of Stars postcard - Salvation Army

This first one is a postcard that I did for Salvation Army Southern California. They needed a hip, active look for their “Army of Stars” campaign. I designed a style and look, and then built postcards, newsletters, letterheads, and all matter of materials that the could use to communicate with the Hollywood community (here’s the front cover of the newsletter).

What I remember about this project is how quick the turnaround was, and how important it was to establish an identity for the Army of Stars program. We were successful beyond our wildest dreams, and were able to introduce a whole new generation of Hollywood stars to the joy of serving in the Salvation Army.