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	<title>Hearken Creative Services&#187; filmmaking</title>
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		<title>Just returned from week-long trip filming in Japan</title>
		<link>http://www.hearkencreative.com/2012/01/18/just-returned-from-week-long-trip-filming-in-japan/</link>
		<comments>http://www.hearkencreative.com/2012/01/18/just-returned-from-week-long-trip-filming-in-japan/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:13:07 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[film/video]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Asian Access]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[Hearken Creative]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[tsunami]]></category>
		<category><![CDATA[Zoom H4n]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1077</guid>
		<description><![CDATA[I just returned from a week-long trip filming relief and re-building work on the eastern coast of Japan. We traveled well over a thousand miles to capture stories of churches working amongst those who have been displaced by the March 2011 earthquake and tsunami. This trip was part of an ongoing video project for longtime client Asian Access. Previous trips with them have taken me to Sri Lanka (after the 2004 tsunami), Mongolia, Cambodia, and other countries throughout Asia.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1078" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010149.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1078" title="P1010149" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010149-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Building a new community center in Sendai</p></div>
<p>I just returned from a week-long trip filming relief and re-building work on the eastern coast of Japan. We traveled well over a thousand miles to capture stories of churches working amongst those who have been displaced by the March 2011 earthquake and tsunami. This trip was part of an ongoing video project for longtime client <a href="http://www.asianaccess.org" target="_blank">Asian Access</a>. Previous trips with them have taken me to <a href="http://www.youtube.com/watch?v=KcA6k0E0_nE" target="_blank">Sri Lanka</a> (after the 2004 tsunami), <a href="http://www.youtube.com/watch?v=AYDvxGJFFcQ" target="_blank">Mongolia</a>, Cambodia, and other countries throughout Asia.</p>
<div id="attachment_1081" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010171.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1081" title="P1010171" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010171-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Interviewing a pastor surrounded by donations for tsunami victims</p></div>
<p>Here&#8217;s a breakdown of our gear:</p>
<ul>
<li>Sony Handycam</li>
<li>Canon EOS-7D with 4 batteries and 3 lenses (18-55mm, 55-200mm, and a 50mm fast lens)</li>
<li>Zoom H4N for audio recording</li>
<li>Sennheiser G2 wireless microphone</li>
<li>Audio-Technica AT897 shotgun microphone</li>
<li>Manfrotto tripods</li>
<li>Kessler-Crane Philip Bloom Pocket Dolly (4-ft. slider)</li>
<li>Lots of Compact Flash and SDHC cards</li>
<li>MacBookPro laptop</li>
<li>G-Raid Mini 750gb hard drive</li>
</ul>
<div id="attachment_1082" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010312.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1082" title="P1010312" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010312-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Plots still being cleared right next to brand-new houses</p></div>
<p>I could have used more than one G-Raid. As it was, I had one set of captures on the laptop and one set on the G-Raid. I think I should have had both on separate external drives (I started to run out of space on the laptop’s internal drive).</p>
<p>The Kessler-Crane slider was great for getting really smooth motion for b-roll, and even during some of the interviews. I was worried that it was going to be a pain to carry around and get through security at airports, but it wasn’t (and it’s still under the weight restrictions, so bringing it along didn’t cost me any extra).</p>
<div id="attachment_1083" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010519.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1083" title="P1010519" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010519-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">The water in some places has not sunk back to pre-tsunami levels</p></div>
<p>The rest of the team was <a href="http://itp.nyu.edu/itp/people/people.php?id=2643&amp;value=clayton&amp;sort=first&amp;group=All" target="_blank">Joshua Clayton</a>, <a href="http://www.asianaccess.org/people/staff/johnston.html" target="_blank">Jeff Johnston</a> (of Asian Access), and <a href="http://www.asianaccess.org/people/staff/takazawa.html" target="_blank">Takeshi Takazawa</a> (also of Asian Access). We were a good team &#8212; we have all worked together before &#8212; so we got a lot of footage and some great interviews.</p>
<p>One issue that came up very quickly was the challenge of language. I felt that we would honor the interview subjects best by conducting the entire interview in Japanese, and then figure out what they discussed later. I don’t understand Japanese, so I had to get a synopsis of the interview from Takeshi before determining what b-roll would be needed to tell the story for each interview. We’ll see how well that went as I cut the pieces together over the next week or so.</p>
<div id="attachment_1084" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/IMG_7158.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1084" title="IMG_7158" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/IMG_7158-300x200.jpg" alt="" width="300" height="200" /></a><p class="wp-caption-text">Joshua capturing a small shrine to honor those who died in the tsunami</p></div>
<p>But all in all a very productive trip. I was happy with the portability of my kit (both audio and video) and how well everything worked. Can’t wait to show you all the footage as it gets finished&#8230;</p>
<p><em>(photos by Joshua Clayton &amp; Loren A. Roberts)</em></p>
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		<title>Case Study: Lloyd Ogilivie Institute for Preaching announcement</title>
		<link>http://www.hearkencreative.com/2011/11/17/case-study-lloyd-ogilivie-institute-for-preaching-announcement/</link>
		<comments>http://www.hearkencreative.com/2011/11/17/case-study-lloyd-ogilivie-institute-for-preaching-announcement/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 21:25:10 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[film/video]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[corporate video]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[multichannel]]></category>
		<category><![CDATA[Ogilvie]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1039</guid>
		<description><![CDATA[Back before Fuller Theological Seminary had even hired any staff for this new venture, the Lloyd Ogilivie Institute of Preaching needed a multichannel piece that would bring in relevant candidates for the new chair of the program. So it needed to be high-end, concise, fast, and under-budget. We designed three pieces: a magazine ad, a [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-ad-display-365x350.jpg" rel="lightbox[1039]"><img class="size-full wp-image-1040 alignnone" style="border: 0pt none;" title="ogilvie-ad-display-365x350" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-ad-display-365x350.jpg" alt="" width="365" height="350" /></a></p>
<p>Back before Fuller Theological Seminary had even hired any staff for this new venture, the Lloyd Ogilivie Institute of Preaching needed a multichannel piece that would bring in relevant candidates for the new chair of the program. So it needed to be high-end, concise, fast, and under-budget. We designed three pieces: a magazine ad, a direct-mail piece, and a (mini) website. In addition, we filmed several people on campus, all talking about what the Institute was going to do.</p>
<p>All design and filming (and subsequent printing and DVD replication) was turned around within one month, and perfectly on budget. The campaign was successful: Mark Labberton is now the chair of the academic program, and has successfully moved it from infancy to relevancy across the campus.</p>
<p style="text-align: center;"><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-ad-616x800.jpg" rel="lightbox[1039]"><img class="size-medium wp-image-1041" title="ogilvie-ad-616x800" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-ad-616x800-231x300.jpg" alt="" width="231" height="300" /></a></p>
<p style="text-align: center;"><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-brochure-display.jpg" rel="lightbox[1039]"><img class="aligncenter size-full wp-image-1042" style="border: 0pt none;" title="ogilvie-brochure-display" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-brochure-display.jpg" alt="" width="365" height="250" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-brochure-800x518.jpg" rel="lightbox[1039]"><img class="aligncenter size-medium wp-image-1043" title="ogilvie-brochure-800x518" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-brochure-800x518-300x194.jpg" alt="" width="300" height="194" /></a></p>
<p style="text-align: center;"><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/Ogilvie-minibroch-900x291.jpg" rel="lightbox[1039]"><img class="aligncenter size-medium wp-image-1044" title="Ogilvie-minibroch-900x291" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/Ogilvie-minibroch-900x291-300x97.jpg" alt="" width="300" height="97" /></a></p>
<p style="text-align: center;"><a href="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-website-800x630.jpg" rel="lightbox[1039]"><img class="aligncenter size-medium wp-image-1045" title="ogilvie-website-800x630" src="http://www.hearkencreative.com/wp-content/uploads/2011/11/ogilvie-website-800x630-300x236.jpg" alt="" width="300" height="236" /></a></p>
<p style="text-align: center;"><p><a href="http://www.hearkencreative.com/2011/11/17/case-study-lloyd-ogilivie-institute-for-preaching-announcement/"><em>Click here to view the embedded video.</em></a></p></p>
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		<title>Summer 2011: Pasadena Musical Theatre</title>
		<link>http://www.hearkencreative.com/2011/11/15/summer-2011-pasadena-musical-theatre/</link>
		<comments>http://www.hearkencreative.com/2011/11/15/summer-2011-pasadena-musical-theatre/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 18:18:13 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[film/video]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[Jasper in Deadland]]></category>
		<category><![CDATA[musical]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[Pasadena]]></category>
		<category><![CDATA[Pasadena Musical Theatre Program]]></category>
		<category><![CDATA[Pasadena Playhouse]]></category>
		<category><![CDATA[pmtp]]></category>
		<category><![CDATA[Ryan Scott Oliver]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1032</guid>
		<description><![CDATA[Ryan Scott Oliver, PMTP&#8216;s creative director, wrote a brand new musical for the students who participated in the Summer 2011 session of the Pasadena Musical Theatre Program. I am a member of the board of directors of this fantastic program. We now have a partnership with the Pasadena Playhouse, and are looking to expand even [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ryanscottoliver.com/">Ryan Scott Oliver</a>, <a href="http://www.pasadenamusicaltheatre.com/">PMTP</a>&#8216;s creative director, wrote a brand new musical for the students who participated in the Summer 2011 session of the Pasadena Musical Theatre Program. I am a member of the board of directors of this fantastic program. We now have a partnership with the <a href="http://www.pasadenaplayhouse.org/">Pasadena Playhouse</a>, and are looking to expand even further into the community.</p>
<p>But back to the musical, <em>Jasper in Deadland</em>. I filmed a bunch of the shows and rehearsals, and mixed the live sound off-the-board for this recording. It gives a good glimpse of what the students got to experience over the summer: originating roles in a fantastic new musical, and getting to work with musical theatre professionals &#8212; directors, choreographers, lighting and sound and costume and set designers, etc.</p>
<p><a href="http://www.hearkencreative.com/2011/11/15/summer-2011-pasadena-musical-theatre/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Zach Dellinger plays the viola on the Zipper Hall stage</title>
		<link>http://www.hearkencreative.com/2011/10/26/zach-dellinger-plays-the-viola-on-the-zipper-hall-stage/</link>
		<comments>http://www.hearkencreative.com/2011/10/26/zach-dellinger-plays-the-viola-on-the-zipper-hall-stage/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 17:57:44 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Berio]]></category>
		<category><![CDATA[classical]]></category>
		<category><![CDATA[classical music]]></category>
		<category><![CDATA[Colburn School]]></category>
		<category><![CDATA[documentary short]]></category>
		<category><![CDATA[electronic press kit]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[short]]></category>
		<category><![CDATA[YoungRiddle]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[Zach Dellinger]]></category>
		<category><![CDATA[Zipper Hall]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1011</guid>
		<description><![CDATA[I had forgotten how much fun this little shoot was, from back in April 2011. But people keep coming and watching this piece (with almost 700 views on YouTube), even thought the concert that this short advertised is long-over. I think Zach is a fantastic ambassador for new and unique music, because his passion and [...]]]></description>
			<content:encoded><![CDATA[<p>I had forgotten how much fun this little shoot was, from back in April 2011. But people keep coming and watching this piece (with almost 700 views on YouTube), even thought the concert that this short advertised is long-over. I think Zach is a fantastic ambassador for new and unique music, because his passion and deep understanding of the music is clearly evident when he starts talking about the Berio piece.</p>
<p><a href="http://www.hearkencreative.com/2011/10/26/zach-dellinger-plays-the-viola-on-the-zipper-hall-stage/"><em>Click here to view the embedded video.</em></a></p>
<p>I filmed this in a quick two-hour session; approximately one hour of simply letting Zach play while I shot from different angles, and then another hour (probably less) of Zach and Young Riddle talking about the piece. The awesome sound comes from mics set up both on the stage and out in the middle of Zipper Hall picking up the great acoustics of that room.</p>
<p>Happy that so many people are enjoying this simple piece. <strong>I wonder if I could do something similar for your business or project&#8230;what are you passionate about?</strong></p>
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		<title>Summer Musical Theatre Fun</title>
		<link>http://www.hearkencreative.com/2011/07/13/summer-musical-theatre-fun/</link>
		<comments>http://www.hearkencreative.com/2011/07/13/summer-musical-theatre-fun/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 15:24:30 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[Jasper in Deadland]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[Pasadena Musical Theatre Program]]></category>
		<category><![CDATA[Ryan Scott Oliver]]></category>
		<category><![CDATA[special events]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=885</guid>
		<description><![CDATA[So I&#8217;m on the board of the Pasadena Musical Theatre program, and we get to do all sorts of fun and cool stuff. In addition to year-round programs, we put on two big musicals every summer — one for 4th-6th graders, and one for 7th-12 graders. So here&#8217;s what I get to do: ADVERTISING DESIGN [...]]]></description>
			<content:encoded><![CDATA[<p>So I&#8217;m on the board of the Pasadena Musical Theatre program, and we get to do all sorts of fun and cool stuff. In addition to year-round programs, we put on two big musicals every summer — one for 4th-6th graders, and one for 7th-12 graders. So here&#8217;s what I get to do:</p>
<p><strong>ADVERTISING DESIGN</strong></p>
<p>All postcards and posters and such are developed by me, in concert with the directors. Here is the keyart for the two shows this summer:</p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/07/4253PMTP-juniors-post5011F.jpg" rel="lightbox[885]"><img class="alignnone size-medium wp-image-887" title="4253PMTP-juniors-post#5011F" src="http://www.hearkencreative.com/wp-content/uploads/2011/07/4253PMTP-juniors-post5011F-200x300.jpg" alt="" width="200" height="300" /></a> | <a href="http://www.hearkencreative.com/wp-content/uploads/2011/07/4253PMTP-seniors-post50120.jpg" rel="lightbox[885]"><img class="alignnone size-medium wp-image-888" title="Print" src="http://www.hearkencreative.com/wp-content/uploads/2011/07/4253PMTP-seniors-post50120-200x300.jpg" alt="" width="200" height="300" /></a></p>
<p>The <em>Jasper in Deadland</em> keyart was developed with strong direction from the composer/conductor, Ryan Scott Oliver, because this is his baby. I&#8217;m very excited to be helping him bring this original musical to life.</p>
<p><strong>PRODUCT &amp; BRAND DESIGN</strong></p>
<p>As part of the story for Jasper in Deadland, the protagonist crosses the river Lethe (get out your mythology books!) and keeps getting offered Lethe™ Brand water, so we decided that we needed to offer Lethe™ Brand products as well.</p>
<p><a href="http://www.printfection.com/pasadenamusicaltheatre?productid=6199544&amp;mode=add&amp;items=1&amp;storeid=121348&amp;show_invoptid=0&amp;show_sideid=11928588&amp;productsideid=&amp;tab=0&amp;show_option_num=1&amp;keywords=&amp;id=443694&amp;level=1&amp;product_location=0&amp;store_page=&amp;ga_event_category=&amp;color1=3091&amp;size1=&amp;qty1=1&amp;color2=3091&amp;qty2=1&amp;color3=3091&amp;qty3=1&amp;color4=3091&amp;qty4=1&amp;color5=3091&amp;qty5=1"><img class="alignnone" title="Lethe™ Brand Water Bottle" src="http://img.printfection.com/1/3091/11928588/QkYoQ.jpg" alt="" width="342" height="342" /></a></p>
<p>It&#8217;s a clever, simple brand, but people are loving it, and I expect that we&#8217;ll see tote bags and water bottles with this logo all around campus in a week or two&#8230;</p>
<p><strong>VIDEO</strong></p>
<p>I have found a way to use the Canon 7D for quick, news-gathering-style video: 1) simply accept the limitations of the on-board microphone, and 2) stop the iris down a little so things don&#8217;t go out of focus so quickly. And so, every day of the program, we have posted a 2-minute recap, showing warmups, rehearsals, discussions, and antics of the kids in the program. It&#8217;s a win-win for the families in the program: parents get to see what&#8217;s going on, students get to show their day off to their friends, and PMTP gets added exposure through the hundreds of views we have gotten on Youtube. Here are two of the most popular recaps so far:</p>
<p><a href="http://www.hearkencreative.com/2011/07/13/summer-musical-theatre-fun/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://www.hearkencreative.com/2011/07/13/summer-musical-theatre-fun/"><em>Click here to view the embedded video.</em></a></p>
<p>Filming these giving me a chance to understand how to choose shots quickly and follow the action. Everything is handheld except for performance video.</p>
<p><strong>IN OTHER NEWS</strong></p>
<p>Tomorrow (I hope) I&#8217;m going to roll out a press release announcing one of the newest projects that I have been working on. We&#8217;re very proud of the design work that Hearken Creative is doing these days, and I can&#8217;t wait to update my portfolio. It&#8217;s just a busy time of year for us!</p>
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		<title>Constantly learning, constantly, working</title>
		<link>http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/</link>
		<comments>http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 01:33:24 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Zach Dellinger]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=783</guid>
		<description><![CDATA[We filmed another short promo for Nimbus Ensemble this past week: I tried some things on this shoot that I ultimately regretted, but on other elements of the shoot I&#8217;m extremely happy. Running four-channel audio recording through the Zoom H4N is a breeze, and gave me lots of options for incredible audio. I&#8217;m finding that [...]]]></description>
			<content:encoded><![CDATA[<p>We filmed another short promo for <a href="http://http://www.nimbusensemble.org/">Nimbus Ensemble</a> this past week:</p>
<p><a href="http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/"><em>Click here to view the embedded video.</em></a></p>
<p>I tried some things on this shoot that I ultimately regretted, but on other elements of the shoot I&#8217;m extremely happy. Running four-channel audio recording through the Zoom H4N is a breeze, and gave me lots of options for incredible audio. I&#8217;m finding that I like wireless mics less and less, so I used only studio-quality mics and shotgun mics for this shoot (all wired directly to the Zoom). The viola sounds superb, and the interview worked beautifully with a shotgun on a boom stand.</p>
<p>The things I&#8217;m less happy about are in the video; specifically two things:</p>
<ol>
<li>Halfway through the shoot I changed white balance settings. I should have just left it the same as when I started, because it would have been easier to match everything together in post (unless we were changing locations, which we did  not for this shoot).</li>
<li>I wanted to minimize the effects of the &#8220;rolling shutter&#8221; issue (because his bow was moving so fast) by filming everything at 60 frames a second. Bad idea. First, it didn&#8217;t eliminate the rolling shutter. Second, I was eating up card space like crazy. Third, I conformed to 24 frames, so it looks a little jerky. Fourth, the 7D won&#8217;t record at full 1920&#215;1080 HD when shooting at 60 fps, so I don&#8217;t have as many pixels as when shooting at 24 frames. But hey, it was a good idea. And now I know.</li>
</ol>
<p>We&#8217;ll be filming the real concert coming up this weekend. I&#8217;ll be excited to show you footage from that. Or, you could just come and listen to some great (and very unique) music: <a href="http://http://nimbusensemble.org/calendar/upcoming-events/">here&#8217;s the information page at Nimbus&#8217;  website</a> (which Hearken Creative also designed).</p>
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		<title>New video projects</title>
		<link>http://www.hearkencreative.com/2011/04/10/new-video-projects/</link>
		<comments>http://www.hearkencreative.com/2011/04/10/new-video-projects/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 17:51:54 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
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		<category><![CDATA[Cal State Northridge]]></category>
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		<category><![CDATA[Liviu Marinescu]]></category>
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		<category><![CDATA[YoungRiddle]]></category>
		<category><![CDATA[Zoom H4n]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=759</guid>
		<description><![CDATA[Two quick video projects that I had the pleasure of working on over the last week. ASIAN ACCESS First up was a quick web video post for the president of Asian Access. He wanted to say &#8220;thank you&#8221; to the many people who have already donated money to the relief efforts going on in northern [...]]]></description>
			<content:encoded><![CDATA[<p>Two quick video projects that I had the pleasure of working on over the last week.</p>
<p><strong>ASIAN ACCESS</strong></p>
<p>First up was a quick web video post for the president of Asian Access. He wanted to say &#8220;thank you&#8221; to the many people who have already donated money to the relief efforts going on in northern Japan after the Sendai earthquake in March 2011. So I raced out to his office and filmed him:</p>
<p><a href="http://www.hearkencreative.com/2011/04/10/new-video-projects/"><em>Click here to view the embedded video.</em></a></p>
<p>TECHNICAL DETAILS: This was filmed with the <a href="http://www.amazon.com/exec/obidos/ASIN/B002NEGTU6/karenmrober-20?creative=0&amp;camp=0&amp;adid=1YEXBA2B05X8E0FRB7FX&amp;link_code=as1">Canon EOS 7D</a>, using the “kit lens” — an 28-135mm. Sound was handled using a <a href="http://www.amazon.com/exec/obidos/ASIN/B001QWBM62/karenmrober-20?creative=0&amp;camp=0&amp;adid=1YEXBA2B05X8E0FRB7FX&amp;link_code=as1">Zoom H4n</a> with an <a href="http://www.audio-technica.com/cms/wired_mics/9aeff7bd1ee954dc/index.html">Audio Technica AT897</a> microphone. Footage was transcoded to ProRes LT using the wonderful <a href="http://rarevision.com/5dtorgb/">5DtoRGB</a> app with a <a href="http://www.noside.fr/5dtorgb-batch/">command-line batch processor</a> provided by French video production company NoSide. The whole thing was sync&#8217;d and edited in Final Cut Pro, and exported to H.264 via Compressor.</p>
<p><strong>NIMBUS ENSEMBLE</strong></p>
<p>I did a 12-part videolog series with Nimbus and this same composer back in 2008, and they are back with a new composition that Nimbus will premiere. We&#8217;re in a rush, so there&#8217;s only one video, and I shot a rehearsal for a few hours this week, followed by a very brief interview. But the piece will be instrumental in advertising the concert:</p>
<p><a href="http://www.hearkencreative.com/2011/04/10/new-video-projects/"><em>Click here to view the embedded video.</em></a></p>
<p>TECHNICAL DETAILS: Much the same as the previous piece, except I used a host of lenses: a 50mm f1.4 prime (I used this a lot because the room was pretty dark, but I didn&#8217;t want to raise my ISO too much and get grainy footage), a Canon EF-S 18-55mm, and a Canon EF-S 55-250mm. Sound was captured 4-channel using the Zoom&#8217;s onboard mics plus the AT897 and a Sennheiser lav (but the interview was done with the AT897 — I love the sound of that mic compared to a lav).</p>
<p>All-in-all, a pretty busy but fun week of budget-conscious filmmaking. Every project that we do gets easier, more fun, and give us invaluable experience for the next one.</p>
<p>Today I&#8217;ll be taking my equipment and doing an outdoor photoshoot for a band I&#8217;m in (stills, not video). Can&#8217;t wait to share those&#8230;</p>
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		<title>The movie we’re shooting</title>
		<link>http://www.hearkencreative.com/2010/08/31/the-movie-we%e2%80%99re-shooting/</link>
		<comments>http://www.hearkencreative.com/2010/08/31/the-movie-we%e2%80%99re-shooting/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 20:40:09 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
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		<category><![CDATA[John Kapelos]]></category>
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		<category><![CDATA[Not That Funny]]></category>
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		<category><![CDATA[tony hale]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=708</guid>
		<description><![CDATA[Not That Funny is a movie that is shooting currently in Sierra Madre, CA. I am an associate producer on the show. What does that mean? Well, it can mean anything, but for me, what it has meant so far is recording production sound for a week before our wonderful sound guy came on board [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/08/norm-getz-poster.jpg" rel="lightbox[708]"><img class="alignnone size-medium wp-image-709" title="norm-getz-poster" src="http://www.hearkencreative.com/wp-content/uploads/2010/08/norm-getz-poster-195x300.jpg" alt="" width="195" height="300" /></a><br />
<em>Not That Funny</em> is a movie that is shooting currently in Sierra Madre, CA. I am an associate producer on the show. What does that mean? Well, it can mean anything, but for me, what it has meant so far is</p>
<ul>
<li>recording production sound for a week before our wonderful sound guy came on board</li>
<li>renting my Canon 7D camera, lights, hard drives, and other useful stuff to the production</li>
<li>managing the digital workflow for set-to-editor-to-director-to-post, as well as managing dailies</li>
<li>general help on-set and off-set</li>
<li>even some graphic design! (see the photo of a fake poster above)</li>
<li>maybe sound design.</li>
</ul>
<p>The cast and crew is incredible. We are halfway through 25 days of shooting, followed by some additional pickups and various projects to get the film ready for completion. The editing process will take several months of massaging the footage to make it serve the story. Our hope is that it will get picked up for a few film festivals in early 2011, and then see theatrical distribution sometime during the year.</p>
<p>Our cast is outstanding, anchored by <a href="http://www.imdb.com/name/nm0438127/">John Kapelos</a> (remember <em>Breakfast Club</em>?), <a href="http://www.imdb.com/name/nm0130282/">K Callan</a>, <a href="http://www.imdb.com/name/nm0909578/">Brigid Brannagh</a> (<em>Army Wives</em>), and the amazing <a href="http://www.imdb.com/name/nm0355024/">Tony Hale</a> (<em>Arrested Development</em>).</p>
<p>Check the movie out:</p>
<ul>
<li><a href="http://www.facebook.com/notthatfunnymovie"><em>Not That Funny</em> Facebook page</a></li>
<li><a href="http://www.notthatfunnymovie.com/"><em>Not That Funny</em> website (to come)</a></li>
</ul>
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		<title>What Hearken Creative did (is doing) this summer, Part 3</title>
		<link>http://www.hearkencreative.com/2010/08/12/what-hearken-creative-did-is-doing-this-summer-part-3/</link>
		<comments>http://www.hearkencreative.com/2010/08/12/what-hearken-creative-did-is-doing-this-summer-part-3/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 21:00:49 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.hearkencreative.com/?p=670</guid>
		<description><![CDATA[Well, I can’t say “did” for this one, since we’re still in production. I’m associate producer on a quirky little film called “Not That Funny” starring Tony Hale (Arrested Development, Chuck, and a bunch of other stuff). Here’s a breakdown of what I am working on during this film: Recorded all production sound for the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/08/NTF-coming-tony2-450x300.jpg" rel="lightbox[670]"><img class="alignnone size-full wp-image-671" title="NTF-coming-tony2-450x300" src="http://www.hearkencreative.com/wp-content/uploads/2010/08/NTF-coming-tony2-450x300.jpg" alt="" width="450" height="300" /></a></p>
<p>Well, I can’t say “did” for this one, since we’re still in production. I’m associate producer on a quirky little film called “<a href="http://www.imdb.com/title/tt1631783/">Not That Funny</a>” starring Tony Hale (<em>Arrested Development</em>, <em>Chuck</em>, and a bunch of other stuff). Here’s a breakdown of what I am working on during this film:</p>
<ul>
<li>Recorded all production sound for the first week of shooting (before our wonderful sound guy showed up)</li>
<li>Managing/devising digital workflow for the production and post-production</li>
<li>Assisting with social media and web presence for the film</li>
<li>Renting Hearken equipment to the production (KinoFlo Diva Lights, Canon 7D, microphones, batteries, cards, hard drives, etc.)</li>
<li>Assisting in whatever way I can on a small shoot, sometimes as a production assistant, sometimes as a driver, sometimes schlepping crafts service, sometimes&#8230;?</li>
</ul>
<p>The cast and crew of this tiny pic are wonderful, and I’m honored to be working with them all. I can’t wait to show you some of the production stills, and get this film finished so everyone can see it.</p>
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		<title>What Hearken Creative did this summer, Part 2</title>
		<link>http://www.hearkencreative.com/2010/08/11/what-hearken-creative-did-this-summer-part-2/</link>
		<comments>http://www.hearkencreative.com/2010/08/11/what-hearken-creative-did-this-summer-part-2/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 15:22:31 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.hearkencreative.com/?p=663</guid>
		<description><![CDATA[Did I mention we were busy this summer? (By the way, my son is the one in the yellow cap above&#8230;playing the nerd. Perfect casting.)(Oh, and the fantastic photos of this summer’s shows were taken by New York-based pro photographer Matthew Murphy. He got some incredible shots.) The Pasadena Musical Theatre Program is a decades-old [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/08/IMG_0361.jpg" rel="lightbox[663]"><img class="alignnone size-large wp-image-664" title="IMG_0361" src="http://www.hearkencreative.com/wp-content/uploads/2010/08/IMG_0361-1024x682.jpg" alt="" width="553" height="368" /></a></p>
<p>Did I mention we were busy this summer? (By the way, my son is the one in the yellow cap above&#8230;playing the nerd. <em>Perfect</em> casting.)(Oh, and the fantastic photos of this summer’s shows were taken by New York-based pro photographer <a href="http://www.murphymade.com/">Matthew Murphy</a>. He got some incredible shots.)</p>
<p>The <a title="Pasadena Musical Theatre Program" href="http://www.pasadenamusicaltheatre.com/">Pasadena Musical Theatre Program</a> is a decades-old training program for kids in Pasadena, CA. But I would call this a kid’s program on steroids, or, better, a pro theatre program that just happens to have kids as its focus. But this summer we held a master class with <a title="Megan Hilty online" href="http://www.meganhiltyonline.com/archives/Siteupdates/071710PMTPPhotos.php">Megan Hilty</a> of <em>Wicked</em> fame, held a class entitled <em>Pursuing a Career in Musical Theatre</em>, and did a <em>American Idol</em>-style solo competition, in addition to the two main shows that are produced every summer. Ryan Scott Oliver (award-winning musical composer), Cindy Abbott (wonderfully dedicated Pasadena music teacher), and Emily Clark (fabulous musical theatre performer and teacher) have transformed this program into a powerhouse that trains over 125 students every summer.</p>
<p>So what did Hearken Creative do? Well, for starters, I joined the board of the program last summer, because funding for arts has dried up with local school districts and I feel strongly about arts education. So, on our own, we have raised somewhere in the range of $50,000 every summer to make the program happen. In addition, Hearken Creative</p>
<ul>
<li>provided all design services for print media, programs, and press releases,</li>
<li>photographed the Megan Hilty master class,</li>
<li>filmed the Promise Competition,</li>
<li>ran sound for all events, including the master class, meetings and competitions, and</li>
<li>sound designed both major shows — the <em>Juniors</em> (4th-6th graders) and the <em>Seniors</em> (7th-12th grade) shows.</li>
</ul>
<p>Essentially, this was two weeks of wrangling a high school auditorium (that a friend aptly called an “airplane hangar”) into submission, using Hearken Creative-provided equipment, rented equipment, and the high school’s 40-year-old 24-channel mixer, as well as my own 16-channel digital mixer. Twenty wireless body mics, plus choir mics and band sound reinforcement.</p>
<p>And boy, did it sound good! We don’t have the professionally-produced video from <a href="http://klrn.pasadenausd.org/modules/groups/integrated_home.phtml?gid=941987&amp;sessionid=4a6325a7c38add85d31e9914cc6c759b">KLRN</a> yet, but several people have posted their home videos already. Here’s one:</p>
<p><a href="http://www.hearkencreative.com/2010/08/11/what-hearken-creative-did-this-summer-part-2/"><em>Click here to view the embedded video.</em></a></p>
<p>and my son singing a solo at the <em>Promise Competition</em>:</p>
<p><a href="http://www.hearkencreative.com/2010/08/11/what-hearken-creative-did-this-summer-part-2/"><em>Click here to view the embedded video.</em></a></p>
<p>The purpose of the program is twofold: first, arts education is vital to a well-rounded education, and music/dance hits so many of the other disciplines — math, reasoning, spatial relationships — that it seems stupid the schools are cutting performing arts. Secondly, there is an erroneous meme out there that there are no viable career options in performing arts. We aim to change that perception.</p>
<p>By using Hearken Creative’s graphic design skills, our production and sound design skills, as well as our music background and fundraising acumen, we were able to help make this summer’s <em>Pasadena Musical Theatre Program</em> a complete success.</p>
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