Back before Fuller Theological Seminary had even hired any staff for this new venture, the Lloyd Ogilivie Institute of Preaching needed a multichannel piece that would bring in relevant candidates for the new chair of the program. So it needed to be high-end, concise, fast, and under-budget. We designed three pieces: a magazine ad, a direct-mail piece, and a (mini) website. In addition, we filmed several people on campus, all talking about what the Institute was going to do.
All design and filming (and subsequent printing and DVD replication) was turned around within one month, and perfectly on budget. The campaign was successful: Mark Labberton is now the chair of the academic program, and has successfully moved it from infancy to relevancy across the campus.
Over the years, we have done literally thousands of projects for lots and lots of clients. And most of those didn’t make it into the portfolio. That loss is your gain, because now I can pull some of them out and show them off one at a time here on the blog.
This first one is a postcard that I did for Salvation Army Southern California. They needed a hip, active look for their “Army of Stars” campaign. I designed a style and look, and then built postcards, newsletters, letterheads, and all matter of materials that the could use to communicate with the Hollywood community (here’s the front cover of the newsletter).
What I remember about this project is how quick the turnaround was, and how important it was to establish an identity for the Army of Stars program. We were successful beyond our wildest dreams, and were able to introduce a whole new generation of Hollywood stars to the joy of serving in the Salvation Army.