I always thought that the product tie-ins for Chuck and Heroes were kinda funny (I don’t even remember what companies they were!), but I didn’t know that the whole concept of product placement as a viable advertising vehicle was going to go away. And then this morning, Jeep decided to cut its losses in the wake of Chrysler’s financial situation, and not promote the phenomenal tie-in of the Jeep in the new Terminator movie.
It’s funny. They are in deep financial distress, and really need to keep selling cars in order for a Chapter 11 to work (or else they have no reason to do a reorg). But it’s hard to continue to advertise when there’s no money to spend. How to solve it?
I find some of my clients in a similar position: unable to make more money, but unable to advertise to bring new clients in. It’s a tough economic climate we’re in, and some of the things that we have done to help clients are:
- cut costs of design and production,
- cut costs of printing and other buyouts,
- advise on ways to maximize the return on investment for advertising, and
- create flexible payment plans for our clients.
We hope this helps keep some of our customers coming back for more projects with Hearken Creative, and we hope that your company is weathering this storm well.