Blog, business, post production for film and video

Getting Technical with Technicolor and the Canon DSLRs

Shane Hurlbut mentions a new set of “camera styles” that Technicolor just released for the Canon DSLRs (specifically the Canon EOS 5D Mark III, but they mention that the camera styles will work on any of the current EOS cameras). These new picture styles allow the camera to more closely approximate the color and f-stop latitude of traditional film, allowing for more color-correction options in the post-production process.

These are not the first “custom” picture styles to come out; in fact, people have been playing around with (and distributing/sharing on the internet) various picture styles — SuperFlat, Marvel, Velvia, Genesis, and many more. What makes this one impressive is that it has the Technicolor name on it, and, apparently, has tons of Technicolor research behind it. So this picture style is a research-based, powerful tool for making a gorgeous picture on the Canon DSLR cameras.

But remember, adding a custom picture style like this is going to mean that the image coming out of the camera is not at all ready for prime time. These picture styles make your footage ready for post-production, not ready out-of-camera. You must take these in and do color-correction before they will begin to look like what you want. The Technicolor picture style only gives you the latitude to make some wonderful images in post-production.

Blog, business, post production for film and video, sound

Wow…Da Vinci on a Mac for $995

This is incredible. Just announced at NAB: A Da Vinci Resolve system will now run on a Mac for $995. You still need a control surface, and it’s probably a somewhat stripped-down version — simply because you can only run one processer with it, but here’s the thing: incredibly powerful color correction is now possible for smaller and smaller boutique houses. If Hearken Creative grows a bit, I could foresee starting out with a Mac-based system and then move quickly to the Linux GPU cards via high speed InfiniBand connections.

The Da Vinci system is an industry-leading high-end color correction system for film and digital post production work. Da Vinci was purchased by BlackMagic Design in September 2009, and has been working to re-frame the playing field for color correction software. This will affect Apple’s Color as well as Avid’s built-in color correction (such as in Adrenaline).

The price of all of this stuff just keeps coming down further and further…