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	<title>Hearken Creative Services&#187; canon 7d</title>
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		<title>Just returned from week-long trip filming in Japan</title>
		<link>http://www.hearkencreative.com/2012/01/18/just-returned-from-week-long-trip-filming-in-japan/</link>
		<comments>http://www.hearkencreative.com/2012/01/18/just-returned-from-week-long-trip-filming-in-japan/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:13:07 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[film/video]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Asian Access]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[earthquake]]></category>
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		<category><![CDATA[Hearken Creative]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[tsunami]]></category>
		<category><![CDATA[Zoom H4n]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1077</guid>
		<description><![CDATA[I just returned from a week-long trip filming relief and re-building work on the eastern coast of Japan. We traveled well over a thousand miles to capture stories of churches working amongst those who have been displaced by the March 2011 earthquake and tsunami. This trip was part of an ongoing video project for longtime client Asian Access. Previous trips with them have taken me to Sri Lanka (after the 2004 tsunami), Mongolia, Cambodia, and other countries throughout Asia.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1078" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010149.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1078" title="P1010149" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010149-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Building a new community center in Sendai</p></div>
<p>I just returned from a week-long trip filming relief and re-building work on the eastern coast of Japan. We traveled well over a thousand miles to capture stories of churches working amongst those who have been displaced by the March 2011 earthquake and tsunami. This trip was part of an ongoing video project for longtime client <a href="http://www.asianaccess.org" target="_blank">Asian Access</a>. Previous trips with them have taken me to <a href="http://www.youtube.com/watch?v=KcA6k0E0_nE" target="_blank">Sri Lanka</a> (after the 2004 tsunami), <a href="http://www.youtube.com/watch?v=AYDvxGJFFcQ" target="_blank">Mongolia</a>, Cambodia, and other countries throughout Asia.</p>
<div id="attachment_1081" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010171.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1081" title="P1010171" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010171-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Interviewing a pastor surrounded by donations for tsunami victims</p></div>
<p>Here&#8217;s a breakdown of our gear:</p>
<ul>
<li>Sony Handycam</li>
<li>Canon EOS-7D with 4 batteries and 3 lenses (18-55mm, 55-200mm, and a 50mm fast lens)</li>
<li>Zoom H4N for audio recording</li>
<li>Sennheiser G2 wireless microphone</li>
<li>Audio-Technica AT897 shotgun microphone</li>
<li>Manfrotto tripods</li>
<li>Kessler-Crane Philip Bloom Pocket Dolly (4-ft. slider)</li>
<li>Lots of Compact Flash and SDHC cards</li>
<li>MacBookPro laptop</li>
<li>G-Raid Mini 750gb hard drive</li>
</ul>
<div id="attachment_1082" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010312.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1082" title="P1010312" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010312-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Plots still being cleared right next to brand-new houses</p></div>
<p>I could have used more than one G-Raid. As it was, I had one set of captures on the laptop and one set on the G-Raid. I think I should have had both on separate external drives (I started to run out of space on the laptop’s internal drive).</p>
<p>The Kessler-Crane slider was great for getting really smooth motion for b-roll, and even during some of the interviews. I was worried that it was going to be a pain to carry around and get through security at airports, but it wasn’t (and it’s still under the weight restrictions, so bringing it along didn’t cost me any extra).</p>
<div id="attachment_1083" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010519.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1083" title="P1010519" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010519-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">The water in some places has not sunk back to pre-tsunami levels</p></div>
<p>The rest of the team was <a href="http://itp.nyu.edu/itp/people/people.php?id=2643&amp;value=clayton&amp;sort=first&amp;group=All" target="_blank">Joshua Clayton</a>, <a href="http://www.asianaccess.org/people/staff/johnston.html" target="_blank">Jeff Johnston</a> (of Asian Access), and <a href="http://www.asianaccess.org/people/staff/takazawa.html" target="_blank">Takeshi Takazawa</a> (also of Asian Access). We were a good team &#8212; we have all worked together before &#8212; so we got a lot of footage and some great interviews.</p>
<p>One issue that came up very quickly was the challenge of language. I felt that we would honor the interview subjects best by conducting the entire interview in Japanese, and then figure out what they discussed later. I don’t understand Japanese, so I had to get a synopsis of the interview from Takeshi before determining what b-roll would be needed to tell the story for each interview. We’ll see how well that went as I cut the pieces together over the next week or so.</p>
<div id="attachment_1084" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/IMG_7158.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1084" title="IMG_7158" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/IMG_7158-300x200.jpg" alt="" width="300" height="200" /></a><p class="wp-caption-text">Joshua capturing a small shrine to honor those who died in the tsunami</p></div>
<p>But all in all a very productive trip. I was happy with the portability of my kit (both audio and video) and how well everything worked. Can’t wait to show you all the footage as it gets finished&#8230;</p>
<p><em>(photos by Joshua Clayton &amp; Loren A. Roberts)</em></p>
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		<title>The Perfect Gentlemen at Levitt Pavilion</title>
		<link>http://www.hearkencreative.com/2011/09/16/the-perfect-gentlemen-at-levitt-pavilion/</link>
		<comments>http://www.hearkencreative.com/2011/09/16/the-perfect-gentlemen-at-levitt-pavilion/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 21:54:13 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[Hearken Creative]]></category>
		<category><![CDATA[Loren Roberts]]></category>
		<category><![CDATA[Memorial Park]]></category>
		<category><![CDATA[Pasadena]]></category>
		<category><![CDATA[The Perfect Gentlemen]]></category>
		<category><![CDATA[vocal jazz]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=899</guid>
		<description><![CDATA[The Perfect Gentlemen are a riveting vocal group here in Southern California. A few weeks ago, I dropped everything in my office and walked over to the Levitt Pavilion at Memorial Park here in downtown Pasadena to see them perform. And then I pulled out my camera. The light was really harsh, because it was [...]]]></description>
			<content:encoded><![CDATA[<p><a title="The Perfect Gentlemen" href="http://www.theperfectgentlemen.us/">The Perfect Gentlemen</a> are a riveting vocal group here in Southern California. A few weeks ago, I dropped everything in my office and walked over to the Levitt Pavilion at Memorial Park here in downtown Pasadena to see them perform. And then I pulled out my camera. The light was really harsh, because it was sunset (I hate to think of the blinding spotlight the performers were enduring onstage!), but everything turned out really warm and summery. Lots of fun.</p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3711cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3711cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3711cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3704cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3704cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3704cc-300x198.jpg" alt="" width="300" height="198" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3697cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3697cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3697cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3688cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3688cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3688cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3740cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3740cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3740cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3738cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3738cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3738cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3735cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3735cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3735cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3733cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3733cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3733cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3732cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3732cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3732cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3727cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3727cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3727cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3755cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3755cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3755cc-300x201.jpg" alt="" width="300" height="201" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3747cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3747cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3747cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3746cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3746cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3746cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3745cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3745cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3745cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3740cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3740cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3740cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3720cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3720cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3720cc-300x201.jpg" alt="" width="300" height="201" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3716cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3716cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3716cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3688cc.jpg" rel="lightbox[899]"><img title="ThePerfectGentlemen-Levitt-Aug2011_3714cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3714cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3764cc.jpg" rel="lightbox[899]"><img class="alignnone size-medium wp-image-920" title="ThePerfectGentlemen-Levitt-Aug2011_3764cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3764cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3770cc.jpg" rel="lightbox[899]"><img class="alignnone size-medium wp-image-922" title="ThePerfectGentlemen-Levitt-Aug2011_3770cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3770cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3776cc.jpg" rel="lightbox[899]"><img class="alignnone size-medium wp-image-923" title="ThePerfectGentlemen-Levitt-Aug2011_3776cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3776cc-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3755cc.jpg" rel="lightbox[899]"><img class="alignnone size-medium wp-image-918" title="ThePerfectGentlemen-Levitt-Aug2011_3755cc" src="http://www.hearkencreative.com/wp-content/uploads/2011/09/ThePerfectGentlemen-Levitt-Aug2011_3755cc-300x201.jpg" alt="" width="300" height="201" /></a></p>
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		<item>
		<title>Summer Musical Theatre Fun</title>
		<link>http://www.hearkencreative.com/2011/07/13/summer-musical-theatre-fun/</link>
		<comments>http://www.hearkencreative.com/2011/07/13/summer-musical-theatre-fun/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 15:24:30 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[Jasper in Deadland]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[Pasadena Musical Theatre Program]]></category>
		<category><![CDATA[Ryan Scott Oliver]]></category>
		<category><![CDATA[special events]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=885</guid>
		<description><![CDATA[So I&#8217;m on the board of the Pasadena Musical Theatre program, and we get to do all sorts of fun and cool stuff. In addition to year-round programs, we put on two big musicals every summer — one for 4th-6th graders, and one for 7th-12 graders. So here&#8217;s what I get to do: ADVERTISING DESIGN [...]]]></description>
			<content:encoded><![CDATA[<p>So I&#8217;m on the board of the Pasadena Musical Theatre program, and we get to do all sorts of fun and cool stuff. In addition to year-round programs, we put on two big musicals every summer — one for 4th-6th graders, and one for 7th-12 graders. So here&#8217;s what I get to do:</p>
<p><strong>ADVERTISING DESIGN</strong></p>
<p>All postcards and posters and such are developed by me, in concert with the directors. Here is the keyart for the two shows this summer:</p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/07/4253PMTP-juniors-post5011F.jpg" rel="lightbox[885]"><img class="alignnone size-medium wp-image-887" title="4253PMTP-juniors-post#5011F" src="http://www.hearkencreative.com/wp-content/uploads/2011/07/4253PMTP-juniors-post5011F-200x300.jpg" alt="" width="200" height="300" /></a> | <a href="http://www.hearkencreative.com/wp-content/uploads/2011/07/4253PMTP-seniors-post50120.jpg" rel="lightbox[885]"><img class="alignnone size-medium wp-image-888" title="Print" src="http://www.hearkencreative.com/wp-content/uploads/2011/07/4253PMTP-seniors-post50120-200x300.jpg" alt="" width="200" height="300" /></a></p>
<p>The <em>Jasper in Deadland</em> keyart was developed with strong direction from the composer/conductor, Ryan Scott Oliver, because this is his baby. I&#8217;m very excited to be helping him bring this original musical to life.</p>
<p><strong>PRODUCT &amp; BRAND DESIGN</strong></p>
<p>As part of the story for Jasper in Deadland, the protagonist crosses the river Lethe (get out your mythology books!) and keeps getting offered Lethe™ Brand water, so we decided that we needed to offer Lethe™ Brand products as well.</p>
<p><a href="http://www.printfection.com/pasadenamusicaltheatre?productid=6199544&amp;mode=add&amp;items=1&amp;storeid=121348&amp;show_invoptid=0&amp;show_sideid=11928588&amp;productsideid=&amp;tab=0&amp;show_option_num=1&amp;keywords=&amp;id=443694&amp;level=1&amp;product_location=0&amp;store_page=&amp;ga_event_category=&amp;color1=3091&amp;size1=&amp;qty1=1&amp;color2=3091&amp;qty2=1&amp;color3=3091&amp;qty3=1&amp;color4=3091&amp;qty4=1&amp;color5=3091&amp;qty5=1"><img class="alignnone" title="Lethe™ Brand Water Bottle" src="http://img.printfection.com/1/3091/11928588/QkYoQ.jpg" alt="" width="342" height="342" /></a></p>
<p>It&#8217;s a clever, simple brand, but people are loving it, and I expect that we&#8217;ll see tote bags and water bottles with this logo all around campus in a week or two&#8230;</p>
<p><strong>VIDEO</strong></p>
<p>I have found a way to use the Canon 7D for quick, news-gathering-style video: 1) simply accept the limitations of the on-board microphone, and 2) stop the iris down a little so things don&#8217;t go out of focus so quickly. And so, every day of the program, we have posted a 2-minute recap, showing warmups, rehearsals, discussions, and antics of the kids in the program. It&#8217;s a win-win for the families in the program: parents get to see what&#8217;s going on, students get to show their day off to their friends, and PMTP gets added exposure through the hundreds of views we have gotten on Youtube. Here are two of the most popular recaps so far:</p>
<p><a href="http://www.hearkencreative.com/2011/07/13/summer-musical-theatre-fun/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://www.hearkencreative.com/2011/07/13/summer-musical-theatre-fun/"><em>Click here to view the embedded video.</em></a></p>
<p>Filming these giving me a chance to understand how to choose shots quickly and follow the action. Everything is handheld except for performance video.</p>
<p><strong>IN OTHER NEWS</strong></p>
<p>Tomorrow (I hope) I&#8217;m going to roll out a press release announcing one of the newest projects that I have been working on. We&#8217;re very proud of the design work that Hearken Creative is doing these days, and I can&#8217;t wait to update my portfolio. It&#8217;s just a busy time of year for us!</p>
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		<title>Shakedown Mambo photo session</title>
		<link>http://www.hearkencreative.com/2011/05/26/shakedown-mambo-photo-session/</link>
		<comments>http://www.hearkencreative.com/2011/05/26/shakedown-mambo-photo-session/#comments</comments>
		<pubDate>Fri, 27 May 2011 02:03:07 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Americana]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[cd]]></category>
		<category><![CDATA[cd packaging]]></category>
		<category><![CDATA[Grandma's Warehouse]]></category>
		<category><![CDATA[jazz]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Phil Bloch]]></category>
		<category><![CDATA[photo shoot]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[recording studio]]></category>
		<category><![CDATA[Rick Solem]]></category>
		<category><![CDATA[Shakedown Mambo]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=811</guid>
		<description><![CDATA[Wow, I had a blast today. We are currently working on a CD packaging design for Shakedown Mambo’s upcoming album, and to support that effort we shot some photos of the duo — Rick and Phil. Some iconic shots here (click on any image to get the larger sized lightbox): Can’t wait to show you [...]]]></description>
			<content:encoded><![CDATA[<p>Wow, I had a blast today. We are currently working on a CD packaging design for Shakedown Mambo’s upcoming album, and to support that effort we shot some photos of the duo — Rick and Phil. Some iconic shots here (click on any image to get the larger sized lightbox):</p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1378.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-847" title="IMG_1378" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1378-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1372.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-846" title="IMG_1372" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1372-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1367.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-845" title="IMG_1367" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1367-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1363.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-844" title="IMG_1363" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1363-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1202.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-834" title="IMG_1202" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1202-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1187.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-833" title="IMG_1187" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1187-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1162.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-831" title="IMG_1162" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1162-200x300.jpg" alt="" width="200" height="300" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1159.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-830" title="IMG_1159" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1159-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1154.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-829" title="IMG_1154" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1154-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1143.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-828" title="IMG_1143" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_1143-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0880.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-816" title="IMG_0880" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0880-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0853.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-815" title="IMG_0853" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0853-300x199.jpg" alt="" width="300" height="199" /></a><a href="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0847.jpg" rel="lightbox[811]"><img class="alignnone size-medium wp-image-814" title="IMG_0847" src="http://www.hearkencreative.com/wp-content/uploads/2011/05/IMG_0847-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p>Can’t wait to show you the rest of the CD package, as soon as it’s done. These guys sound as good as they look!</p>
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		<title>Getting Technical with Technicolor and the Canon DSLRs</title>
		<link>http://www.hearkencreative.com/2011/05/08/getting-technical-with-technicolor-and-the-canon-dslrs/</link>
		<comments>http://www.hearkencreative.com/2011/05/08/getting-technical-with-technicolor-and-the-canon-dslrs/#comments</comments>
		<pubDate>Sun, 08 May 2011 18:59:30 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 5d]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[color correction]]></category>
		<category><![CDATA[picture styles]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[superflat]]></category>
		<category><![CDATA[Technicolor]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=800</guid>
		<description><![CDATA[Shane Hurlbut mentions a new set of &#8220;camera styles&#8221; that Technicolor just released for the Canon DSLRs (specifically the Canon EOS 5D Mark III, but they mention that the camera styles will work on any of the current EOS cameras). These new picture styles allow the camera to more closely approximate the color and f-stop [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.technicolor.com/uploads/cinestyle-landing.jpg" alt="" width="470" height="270" /></p>
<p><a href="http://www.hurlbutvisuals.com/blog/2011/05/08/technicolors-new-picture-style-cine-style/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+HurlbutVisuals+%28Hurlbut+Visuals+Blog%3A+Hurlblog%29&amp;utm_content=Google+Reader">Shane Hurlbut mentions</a> a new set of &#8220;camera styles&#8221; that <a href="http://www.technicolor.com/en/hi/cinema/filmmaking/digital-printer-lights/cinestyle">Technicolor just released</a> for the Canon DSLRs (specifically the Canon EOS 5D Mark III, but they mention that the camera styles will work on any of the current EOS cameras). These new picture styles allow the camera to more closely approximate the color and f-stop latitude of traditional film, allowing for more color-correction options in the post-production process.</p>
<p>These are not the first &#8220;custom&#8221; picture styles to come out; in fact, people have been playing around with (and distributing/sharing on the internet) various picture styles — SuperFlat, Marvel, Velvia, Genesis, and many more. What makes this one impressive is that it has the Technicolor name on it, and, apparently, has tons of Technicolor research behind it. So this picture style is a research-based, powerful tool for making a gorgeous picture on the Canon DSLR cameras.</p>
<p>But remember, adding a custom picture style like this is going to mean that the image coming out of the camera is not at all ready for prime time. These picture styles make your footage ready for post-production, not ready out-of-camera. You must take these in and do color-correction before they will begin to look like what you want. The Technicolor picture style only gives you the latitude to make some wonderful images in post-production.</p>
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		<title>Constantly learning, constantly, working</title>
		<link>http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/</link>
		<comments>http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 01:33:24 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Berio]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Nimbus Ensemble]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[viola]]></category>
		<category><![CDATA[Zach Dellinger]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=783</guid>
		<description><![CDATA[We filmed another short promo for Nimbus Ensemble this past week: I tried some things on this shoot that I ultimately regretted, but on other elements of the shoot I&#8217;m extremely happy. Running four-channel audio recording through the Zoom H4N is a breeze, and gave me lots of options for incredible audio. I&#8217;m finding that [...]]]></description>
			<content:encoded><![CDATA[<p>We filmed another short promo for <a href="http://http://www.nimbusensemble.org/">Nimbus Ensemble</a> this past week:</p>
<p><a href="http://www.hearkencreative.com/2011/04/28/constantly-learning-constantly-working/"><em>Click here to view the embedded video.</em></a></p>
<p>I tried some things on this shoot that I ultimately regretted, but on other elements of the shoot I&#8217;m extremely happy. Running four-channel audio recording through the Zoom H4N is a breeze, and gave me lots of options for incredible audio. I&#8217;m finding that I like wireless mics less and less, so I used only studio-quality mics and shotgun mics for this shoot (all wired directly to the Zoom). The viola sounds superb, and the interview worked beautifully with a shotgun on a boom stand.</p>
<p>The things I&#8217;m less happy about are in the video; specifically two things:</p>
<ol>
<li>Halfway through the shoot I changed white balance settings. I should have just left it the same as when I started, because it would have been easier to match everything together in post (unless we were changing locations, which we did  not for this shoot).</li>
<li>I wanted to minimize the effects of the &#8220;rolling shutter&#8221; issue (because his bow was moving so fast) by filming everything at 60 frames a second. Bad idea. First, it didn&#8217;t eliminate the rolling shutter. Second, I was eating up card space like crazy. Third, I conformed to 24 frames, so it looks a little jerky. Fourth, the 7D won&#8217;t record at full 1920&#215;1080 HD when shooting at 60 fps, so I don&#8217;t have as many pixels as when shooting at 24 frames. But hey, it was a good idea. And now I know.</li>
</ol>
<p>We&#8217;ll be filming the real concert coming up this weekend. I&#8217;ll be excited to show you footage from that. Or, you could just come and listen to some great (and very unique) music: <a href="http://http://nimbusensemble.org/calendar/upcoming-events/">here&#8217;s the information page at Nimbus&#8217;  website</a> (which Hearken Creative also designed).</p>
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		<title>Not entirely a part of HCS, but&#8230;</title>
		<link>http://www.hearkencreative.com/2011/04/13/not-entirely-a-part-of-hcs-but/</link>
		<comments>http://www.hearkencreative.com/2011/04/13/not-entirely-a-part-of-hcs-but/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 20:10:50 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Springbok]]></category>
		<category><![CDATA[Tribute Band]]></category>
		<category><![CDATA[Van Nuys]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=780</guid>
		<description><![CDATA[The Tribute Band isn&#8217;t part of my day job, but we&#8217;re starting to book gigs for money [!], so it is tangentially part of my business. In addition, I got to use the Canon 7D and the Zoom H4N on this wonderful gig we did out in Van Nuys a few weeks ago. And boy [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/2011/04/13/not-entirely-a-part-of-hcs-but/"><em>Click here to view the embedded video.</em></a></p>
<p><a title="The Tribute Band" href="http://www.tributebandrocks.com">The Tribute Band</a> isn&#8217;t part of my day job, but we&#8217;re starting to book gigs for money [!], so it is <em>tangentially</em> part of my business. In addition, I got to use the Canon 7D and the Zoom H4N on this wonderful gig we did out in Van Nuys a few weeks ago.</p>
<p>And boy is it loads of fun to play great rock music with a bunch of awesome people.</p>
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		<title>New video projects</title>
		<link>http://www.hearkencreative.com/2011/04/10/new-video-projects/</link>
		<comments>http://www.hearkencreative.com/2011/04/10/new-video-projects/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 17:51:54 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[Cal State Northridge]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[CSUN]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[Liviu Marinescu]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Nimbus Ensemble]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[YoungRiddle]]></category>
		<category><![CDATA[Zoom H4n]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=759</guid>
		<description><![CDATA[Two quick video projects that I had the pleasure of working on over the last week. ASIAN ACCESS First up was a quick web video post for the president of Asian Access. He wanted to say &#8220;thank you&#8221; to the many people who have already donated money to the relief efforts going on in northern [...]]]></description>
			<content:encoded><![CDATA[<p>Two quick video projects that I had the pleasure of working on over the last week.</p>
<p><strong>ASIAN ACCESS</strong></p>
<p>First up was a quick web video post for the president of Asian Access. He wanted to say &#8220;thank you&#8221; to the many people who have already donated money to the relief efforts going on in northern Japan after the Sendai earthquake in March 2011. So I raced out to his office and filmed him:</p>
<p><a href="http://www.hearkencreative.com/2011/04/10/new-video-projects/"><em>Click here to view the embedded video.</em></a></p>
<p>TECHNICAL DETAILS: This was filmed with the <a href="http://www.amazon.com/exec/obidos/ASIN/B002NEGTU6/karenmrober-20?creative=0&amp;camp=0&amp;adid=1YEXBA2B05X8E0FRB7FX&amp;link_code=as1">Canon EOS 7D</a>, using the “kit lens” — an 28-135mm. Sound was handled using a <a href="http://www.amazon.com/exec/obidos/ASIN/B001QWBM62/karenmrober-20?creative=0&amp;camp=0&amp;adid=1YEXBA2B05X8E0FRB7FX&amp;link_code=as1">Zoom H4n</a> with an <a href="http://www.audio-technica.com/cms/wired_mics/9aeff7bd1ee954dc/index.html">Audio Technica AT897</a> microphone. Footage was transcoded to ProRes LT using the wonderful <a href="http://rarevision.com/5dtorgb/">5DtoRGB</a> app with a <a href="http://www.noside.fr/5dtorgb-batch/">command-line batch processor</a> provided by French video production company NoSide. The whole thing was sync&#8217;d and edited in Final Cut Pro, and exported to H.264 via Compressor.</p>
<p><strong>NIMBUS ENSEMBLE</strong></p>
<p>I did a 12-part videolog series with Nimbus and this same composer back in 2008, and they are back with a new composition that Nimbus will premiere. We&#8217;re in a rush, so there&#8217;s only one video, and I shot a rehearsal for a few hours this week, followed by a very brief interview. But the piece will be instrumental in advertising the concert:</p>
<p><a href="http://www.hearkencreative.com/2011/04/10/new-video-projects/"><em>Click here to view the embedded video.</em></a></p>
<p>TECHNICAL DETAILS: Much the same as the previous piece, except I used a host of lenses: a 50mm f1.4 prime (I used this a lot because the room was pretty dark, but I didn&#8217;t want to raise my ISO too much and get grainy footage), a Canon EF-S 18-55mm, and a Canon EF-S 55-250mm. Sound was captured 4-channel using the Zoom&#8217;s onboard mics plus the AT897 and a Sennheiser lav (but the interview was done with the AT897 — I love the sound of that mic compared to a lav).</p>
<p>All-in-all, a pretty busy but fun week of budget-conscious filmmaking. Every project that we do gets easier, more fun, and give us invaluable experience for the next one.</p>
<p>Today I&#8217;ll be taking my equipment and doing an outdoor photoshoot for a band I&#8217;m in (stills, not video). Can&#8217;t wait to share those&#8230;</p>
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		<title>We solved another client&#8217;s problem; are you next?</title>
		<link>http://www.hearkencreative.com/2011/04/05/we-solved-another-clients-problem-are-you-next/</link>
		<comments>http://www.hearkencreative.com/2011/04/05/we-solved-another-clients-problem-are-you-next/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 01:39:17 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Asian Access]]></category>
		<category><![CDATA[Audio Technica]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[canon]]></category>
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		<category><![CDATA[corporate video]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=756</guid>
		<description><![CDATA[Once again, HCS was able to come through with a fast and quick solution. The president of the organization had a busy schedule, and they wanted the video quickly; I ran out to the corporate headquarters to shoot this little clip. But we didn&#8217;t skimp on quality: the lighting was there, the Canon 7D was [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/2011/04/05/we-solved-another-clients-problem-are-you-next/"><em>Click here to view the embedded video.</em></a></p>
<p>Once again, HCS was able to come through with a fast and quick solution. The president of the organization had a busy schedule, and they wanted the video quickly; I ran out to the corporate headquarters to shoot this little clip. But we didn&#8217;t skimp on quality: the lighting was there, the Canon 7D was there, and we used a really nice Audio Technica shotgun microphone to capture audio. Brought it back to the office that evening, and had the footage delivered to the client the next day.</p>
<p>We want to continue to do fun stuff like this for our clients. Do you need some top-notch web video? Let us come and make your next project shine.</p>
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		<title>The movie we’re shooting</title>
		<link>http://www.hearkencreative.com/2010/08/31/the-movie-we%e2%80%99re-shooting/</link>
		<comments>http://www.hearkencreative.com/2010/08/31/the-movie-we%e2%80%99re-shooting/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 20:40:09 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Pasadena and local]]></category>
		<category><![CDATA[post production for film and video]]></category>
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		<category><![CDATA[7d]]></category>
		<category><![CDATA[Brigid Brannagh]]></category>
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		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[John Kapelos]]></category>
		<category><![CDATA[K Callan]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Not That Funny]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Sierra Madre]]></category>
		<category><![CDATA[tony hale]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=708</guid>
		<description><![CDATA[Not That Funny is a movie that is shooting currently in Sierra Madre, CA. I am an associate producer on the show. What does that mean? Well, it can mean anything, but for me, what it has meant so far is recording production sound for a week before our wonderful sound guy came on board [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/08/norm-getz-poster.jpg" rel="lightbox[708]"><img class="alignnone size-medium wp-image-709" title="norm-getz-poster" src="http://www.hearkencreative.com/wp-content/uploads/2010/08/norm-getz-poster-195x300.jpg" alt="" width="195" height="300" /></a><br />
<em>Not That Funny</em> is a movie that is shooting currently in Sierra Madre, CA. I am an associate producer on the show. What does that mean? Well, it can mean anything, but for me, what it has meant so far is</p>
<ul>
<li>recording production sound for a week before our wonderful sound guy came on board</li>
<li>renting my Canon 7D camera, lights, hard drives, and other useful stuff to the production</li>
<li>managing the digital workflow for set-to-editor-to-director-to-post, as well as managing dailies</li>
<li>general help on-set and off-set</li>
<li>even some graphic design! (see the photo of a fake poster above)</li>
<li>maybe sound design.</li>
</ul>
<p>The cast and crew is incredible. We are halfway through 25 days of shooting, followed by some additional pickups and various projects to get the film ready for completion. The editing process will take several months of massaging the footage to make it serve the story. Our hope is that it will get picked up for a few film festivals in early 2011, and then see theatrical distribution sometime during the year.</p>
<p>Our cast is outstanding, anchored by <a href="http://www.imdb.com/name/nm0438127/">John Kapelos</a> (remember <em>Breakfast Club</em>?), <a href="http://www.imdb.com/name/nm0130282/">K Callan</a>, <a href="http://www.imdb.com/name/nm0909578/">Brigid Brannagh</a> (<em>Army Wives</em>), and the amazing <a href="http://www.imdb.com/name/nm0355024/">Tony Hale</a> (<em>Arrested Development</em>).</p>
<p>Check the movie out:</p>
<ul>
<li><a href="http://www.facebook.com/notthatfunnymovie"><em>Not That Funny</em> Facebook page</a></li>
<li><a href="http://www.notthatfunnymovie.com/"><em>Not That Funny</em> website (to come)</a></li>
</ul>
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