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	<title>Hearken Creative Services&#187; camera</title>
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		<title>Just returned from week-long trip filming in Japan</title>
		<link>http://www.hearkencreative.com/2012/01/18/just-returned-from-week-long-trip-filming-in-japan/</link>
		<comments>http://www.hearkencreative.com/2012/01/18/just-returned-from-week-long-trip-filming-in-japan/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:13:07 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[film/video]]></category>
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		<category><![CDATA[japan]]></category>
		<category><![CDATA[post production]]></category>
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		<category><![CDATA[tsunami]]></category>
		<category><![CDATA[Zoom H4n]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=1077</guid>
		<description><![CDATA[I just returned from a week-long trip filming relief and re-building work on the eastern coast of Japan. We traveled well over a thousand miles to capture stories of churches working amongst those who have been displaced by the March 2011 earthquake and tsunami. This trip was part of an ongoing video project for longtime client Asian Access. Previous trips with them have taken me to Sri Lanka (after the 2004 tsunami), Mongolia, Cambodia, and other countries throughout Asia.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1078" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010149.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1078" title="P1010149" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010149-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Building a new community center in Sendai</p></div>
<p>I just returned from a week-long trip filming relief and re-building work on the eastern coast of Japan. We traveled well over a thousand miles to capture stories of churches working amongst those who have been displaced by the March 2011 earthquake and tsunami. This trip was part of an ongoing video project for longtime client <a href="http://www.asianaccess.org" target="_blank">Asian Access</a>. Previous trips with them have taken me to <a href="http://www.youtube.com/watch?v=KcA6k0E0_nE" target="_blank">Sri Lanka</a> (after the 2004 tsunami), <a href="http://www.youtube.com/watch?v=AYDvxGJFFcQ" target="_blank">Mongolia</a>, Cambodia, and other countries throughout Asia.</p>
<div id="attachment_1081" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010171.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1081" title="P1010171" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010171-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Interviewing a pastor surrounded by donations for tsunami victims</p></div>
<p>Here&#8217;s a breakdown of our gear:</p>
<ul>
<li>Sony Handycam</li>
<li>Canon EOS-7D with 4 batteries and 3 lenses (18-55mm, 55-200mm, and a 50mm fast lens)</li>
<li>Zoom H4N for audio recording</li>
<li>Sennheiser G2 wireless microphone</li>
<li>Audio-Technica AT897 shotgun microphone</li>
<li>Manfrotto tripods</li>
<li>Kessler-Crane Philip Bloom Pocket Dolly (4-ft. slider)</li>
<li>Lots of Compact Flash and SDHC cards</li>
<li>MacBookPro laptop</li>
<li>G-Raid Mini 750gb hard drive</li>
</ul>
<div id="attachment_1082" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010312.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1082" title="P1010312" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010312-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Plots still being cleared right next to brand-new houses</p></div>
<p>I could have used more than one G-Raid. As it was, I had one set of captures on the laptop and one set on the G-Raid. I think I should have had both on separate external drives (I started to run out of space on the laptop’s internal drive).</p>
<p>The Kessler-Crane slider was great for getting really smooth motion for b-roll, and even during some of the interviews. I was worried that it was going to be a pain to carry around and get through security at airports, but it wasn’t (and it’s still under the weight restrictions, so bringing it along didn’t cost me any extra).</p>
<div id="attachment_1083" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010519.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1083" title="P1010519" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/P1010519-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">The water in some places has not sunk back to pre-tsunami levels</p></div>
<p>The rest of the team was <a href="http://itp.nyu.edu/itp/people/people.php?id=2643&amp;value=clayton&amp;sort=first&amp;group=All" target="_blank">Joshua Clayton</a>, <a href="http://www.asianaccess.org/people/staff/johnston.html" target="_blank">Jeff Johnston</a> (of Asian Access), and <a href="http://www.asianaccess.org/people/staff/takazawa.html" target="_blank">Takeshi Takazawa</a> (also of Asian Access). We were a good team &#8212; we have all worked together before &#8212; so we got a lot of footage and some great interviews.</p>
<p>One issue that came up very quickly was the challenge of language. I felt that we would honor the interview subjects best by conducting the entire interview in Japanese, and then figure out what they discussed later. I don’t understand Japanese, so I had to get a synopsis of the interview from Takeshi before determining what b-roll would be needed to tell the story for each interview. We’ll see how well that went as I cut the pieces together over the next week or so.</p>
<div id="attachment_1084" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.hearkencreative.com/wp-content/uploads/2012/01/IMG_7158.jpg" rel="lightbox[1077]"><img class="size-medium wp-image-1084" title="IMG_7158" src="http://www.hearkencreative.com/wp-content/uploads/2012/01/IMG_7158-300x200.jpg" alt="" width="300" height="200" /></a><p class="wp-caption-text">Joshua capturing a small shrine to honor those who died in the tsunami</p></div>
<p>But all in all a very productive trip. I was happy with the portability of my kit (both audio and video) and how well everything worked. Can’t wait to show you all the footage as it gets finished&#8230;</p>
<p><em>(photos by Joshua Clayton &amp; Loren A. Roberts)</em></p>
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		<title>New video projects</title>
		<link>http://www.hearkencreative.com/2011/04/10/new-video-projects/</link>
		<comments>http://www.hearkencreative.com/2011/04/10/new-video-projects/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 17:51:54 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Nimbus Ensemble]]></category>
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		<category><![CDATA[production]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[video]]></category>
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		<category><![CDATA[Zoom H4n]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=759</guid>
		<description><![CDATA[Two quick video projects that I had the pleasure of working on over the last week. ASIAN ACCESS First up was a quick web video post for the president of Asian Access. He wanted to say &#8220;thank you&#8221; to the many people who have already donated money to the relief efforts going on in northern [...]]]></description>
			<content:encoded><![CDATA[<p>Two quick video projects that I had the pleasure of working on over the last week.</p>
<p><strong>ASIAN ACCESS</strong></p>
<p>First up was a quick web video post for the president of Asian Access. He wanted to say &#8220;thank you&#8221; to the many people who have already donated money to the relief efforts going on in northern Japan after the Sendai earthquake in March 2011. So I raced out to his office and filmed him:</p>
<p><a href="http://www.hearkencreative.com/2011/04/10/new-video-projects/"><em>Click here to view the embedded video.</em></a></p>
<p>TECHNICAL DETAILS: This was filmed with the <a href="http://www.amazon.com/exec/obidos/ASIN/B002NEGTU6/karenmrober-20?creative=0&amp;camp=0&amp;adid=1YEXBA2B05X8E0FRB7FX&amp;link_code=as1">Canon EOS 7D</a>, using the “kit lens” — an 28-135mm. Sound was handled using a <a href="http://www.amazon.com/exec/obidos/ASIN/B001QWBM62/karenmrober-20?creative=0&amp;camp=0&amp;adid=1YEXBA2B05X8E0FRB7FX&amp;link_code=as1">Zoom H4n</a> with an <a href="http://www.audio-technica.com/cms/wired_mics/9aeff7bd1ee954dc/index.html">Audio Technica AT897</a> microphone. Footage was transcoded to ProRes LT using the wonderful <a href="http://rarevision.com/5dtorgb/">5DtoRGB</a> app with a <a href="http://www.noside.fr/5dtorgb-batch/">command-line batch processor</a> provided by French video production company NoSide. The whole thing was sync&#8217;d and edited in Final Cut Pro, and exported to H.264 via Compressor.</p>
<p><strong>NIMBUS ENSEMBLE</strong></p>
<p>I did a 12-part videolog series with Nimbus and this same composer back in 2008, and they are back with a new composition that Nimbus will premiere. We&#8217;re in a rush, so there&#8217;s only one video, and I shot a rehearsal for a few hours this week, followed by a very brief interview. But the piece will be instrumental in advertising the concert:</p>
<p><a href="http://www.hearkencreative.com/2011/04/10/new-video-projects/"><em>Click here to view the embedded video.</em></a></p>
<p>TECHNICAL DETAILS: Much the same as the previous piece, except I used a host of lenses: a 50mm f1.4 prime (I used this a lot because the room was pretty dark, but I didn&#8217;t want to raise my ISO too much and get grainy footage), a Canon EF-S 18-55mm, and a Canon EF-S 55-250mm. Sound was captured 4-channel using the Zoom&#8217;s onboard mics plus the AT897 and a Sennheiser lav (but the interview was done with the AT897 — I love the sound of that mic compared to a lav).</p>
<p>All-in-all, a pretty busy but fun week of budget-conscious filmmaking. Every project that we do gets easier, more fun, and give us invaluable experience for the next one.</p>
<p>Today I&#8217;ll be taking my equipment and doing an outdoor photoshoot for a band I&#8217;m in (stills, not video). Can&#8217;t wait to share those&#8230;</p>
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		<title>We solved another client&#8217;s problem; are you next?</title>
		<link>http://www.hearkencreative.com/2011/04/05/we-solved-another-clients-problem-are-you-next/</link>
		<comments>http://www.hearkencreative.com/2011/04/05/we-solved-another-clients-problem-are-you-next/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 01:39:17 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
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		<category><![CDATA[Audio Technica]]></category>
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		<category><![CDATA[canon]]></category>
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		<category><![CDATA[corporate video]]></category>
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		<category><![CDATA[web video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=756</guid>
		<description><![CDATA[Once again, HCS was able to come through with a fast and quick solution. The president of the organization had a busy schedule, and they wanted the video quickly; I ran out to the corporate headquarters to shoot this little clip. But we didn&#8217;t skimp on quality: the lighting was there, the Canon 7D was [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/2011/04/05/we-solved-another-clients-problem-are-you-next/"><em>Click here to view the embedded video.</em></a></p>
<p>Once again, HCS was able to come through with a fast and quick solution. The president of the organization had a busy schedule, and they wanted the video quickly; I ran out to the corporate headquarters to shoot this little clip. But we didn&#8217;t skimp on quality: the lighting was there, the Canon 7D was there, and we used a really nice Audio Technica shotgun microphone to capture audio. Brought it back to the office that evening, and had the footage delivered to the client the next day.</p>
<p>We want to continue to do fun stuff like this for our clients. Do you need some top-notch web video? Let us come and make your next project shine.</p>
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		<title>The movie we’re shooting</title>
		<link>http://www.hearkencreative.com/2010/08/31/the-movie-we%e2%80%99re-shooting/</link>
		<comments>http://www.hearkencreative.com/2010/08/31/the-movie-we%e2%80%99re-shooting/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 20:40:09 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.hearkencreative.com/?p=708</guid>
		<description><![CDATA[Not That Funny is a movie that is shooting currently in Sierra Madre, CA. I am an associate producer on the show. What does that mean? Well, it can mean anything, but for me, what it has meant so far is recording production sound for a week before our wonderful sound guy came on board [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/08/norm-getz-poster.jpg" rel="lightbox[708]"><img class="alignnone size-medium wp-image-709" title="norm-getz-poster" src="http://www.hearkencreative.com/wp-content/uploads/2010/08/norm-getz-poster-195x300.jpg" alt="" width="195" height="300" /></a><br />
<em>Not That Funny</em> is a movie that is shooting currently in Sierra Madre, CA. I am an associate producer on the show. What does that mean? Well, it can mean anything, but for me, what it has meant so far is</p>
<ul>
<li>recording production sound for a week before our wonderful sound guy came on board</li>
<li>renting my Canon 7D camera, lights, hard drives, and other useful stuff to the production</li>
<li>managing the digital workflow for set-to-editor-to-director-to-post, as well as managing dailies</li>
<li>general help on-set and off-set</li>
<li>even some graphic design! (see the photo of a fake poster above)</li>
<li>maybe sound design.</li>
</ul>
<p>The cast and crew is incredible. We are halfway through 25 days of shooting, followed by some additional pickups and various projects to get the film ready for completion. The editing process will take several months of massaging the footage to make it serve the story. Our hope is that it will get picked up for a few film festivals in early 2011, and then see theatrical distribution sometime during the year.</p>
<p>Our cast is outstanding, anchored by <a href="http://www.imdb.com/name/nm0438127/">John Kapelos</a> (remember <em>Breakfast Club</em>?), <a href="http://www.imdb.com/name/nm0130282/">K Callan</a>, <a href="http://www.imdb.com/name/nm0909578/">Brigid Brannagh</a> (<em>Army Wives</em>), and the amazing <a href="http://www.imdb.com/name/nm0355024/">Tony Hale</a> (<em>Arrested Development</em>).</p>
<p>Check the movie out:</p>
<ul>
<li><a href="http://www.facebook.com/notthatfunnymovie"><em>Not That Funny</em> Facebook page</a></li>
<li><a href="http://www.notthatfunnymovie.com/"><em>Not That Funny</em> website (to come)</a></li>
</ul>
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		<title>What Hearken Creative did (is doing) this summer, Part 3</title>
		<link>http://www.hearkencreative.com/2010/08/12/what-hearken-creative-did-is-doing-this-summer-part-3/</link>
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		<pubDate>Thu, 12 Aug 2010 21:00:49 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
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		<guid isPermaLink="false">http://www.hearkencreative.com/?p=670</guid>
		<description><![CDATA[Well, I can’t say “did” for this one, since we’re still in production. I’m associate producer on a quirky little film called “Not That Funny” starring Tony Hale (Arrested Development, Chuck, and a bunch of other stuff). Here’s a breakdown of what I am working on during this film: Recorded all production sound for the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/08/NTF-coming-tony2-450x300.jpg" rel="lightbox[670]"><img class="alignnone size-full wp-image-671" title="NTF-coming-tony2-450x300" src="http://www.hearkencreative.com/wp-content/uploads/2010/08/NTF-coming-tony2-450x300.jpg" alt="" width="450" height="300" /></a></p>
<p>Well, I can’t say “did” for this one, since we’re still in production. I’m associate producer on a quirky little film called “<a href="http://www.imdb.com/title/tt1631783/">Not That Funny</a>” starring Tony Hale (<em>Arrested Development</em>, <em>Chuck</em>, and a bunch of other stuff). Here’s a breakdown of what I am working on during this film:</p>
<ul>
<li>Recorded all production sound for the first week of shooting (before our wonderful sound guy showed up)</li>
<li>Managing/devising digital workflow for the production and post-production</li>
<li>Assisting with social media and web presence for the film</li>
<li>Renting Hearken equipment to the production (KinoFlo Diva Lights, Canon 7D, microphones, batteries, cards, hard drives, etc.)</li>
<li>Assisting in whatever way I can on a small shoot, sometimes as a production assistant, sometimes as a driver, sometimes schlepping crafts service, sometimes&#8230;?</li>
</ul>
<p>The cast and crew of this tiny pic are wonderful, and I’m honored to be working with them all. I can’t wait to show you some of the production stills, and get this film finished so everyone can see it.</p>
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		<title>Now shooting in HD for your next project</title>
		<link>http://www.hearkencreative.com/2010/06/25/now-shooting-in-hd-for-your-next-project/</link>
		<comments>http://www.hearkencreative.com/2010/06/25/now-shooting-in-hd-for-your-next-project/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 23:43:33 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[field recording]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[small production]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=646</guid>
		<description><![CDATA[Finally! Hearken Creative now is shooting in HD on a Canon 7d camera. We have several lenses and filters, and can make your next project shine, whether for the big screen, the small screen, or even a web screen. Additionally, not only can we do full-blown ProTools audio for location sound, but we now have [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://thebuibrothers.com/blog/wp-content/uploads/2009/11/canon-7d-film-challenge.png" alt="" width="336" height="313" /></p>
<p>Finally!</p>
<p>Hearken Creative now is shooting in HD on a Canon 7d camera. We have several lenses and filters, and can make your next project shine, whether for the big screen, the small screen, or even a web screen.</p>
<p><img class="alignnone" src="http://robbiesmusiccity.com/shop/images/H4n_slant.jpg" alt="" width="470" height="540" /></p>
<p>Additionally, not only can we do full-blown ProTools audio for location sound, but we now have a small Zoom H4N 4-channel audio recorder for interviews, small cast shoots, and field recording. Put the two pieces together, and you have a wonderfully small setup for mobile filming!</p>
<p>Call us to discuss your next video/film project.</p>
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		<title>Really fun use of the Canon 5D</title>
		<link>http://www.hearkencreative.com/2010/06/15/really-fun-use-of-the-canon-5d/</link>
		<comments>http://www.hearkencreative.com/2010/06/15/really-fun-use-of-the-canon-5d/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:51:55 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[movie]]></category>
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		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=642</guid>
		<description><![CDATA[The Canon 5D and 7D are all over the place now. This is nothing new or groundbreaking, but it clearly shows that, when used well, these HDSLR cameras can be used for newsgathering and documentaries as well as scripted/planned shoots. Very nicely done.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/2010/06/15/really-fun-use-of-the-canon-5d/"><em>Click here to view the embedded video.</em></a></p>
<p>The Canon 5D and 7D are all over the place now. This is nothing new or groundbreaking, but it clearly shows that, when used well, these HDSLR cameras can be used for newsgathering and documentaries as well as scripted/planned shoots. Very nicely done.</p>
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		<title>Great day learning about the 5d</title>
		<link>http://www.hearkencreative.com/2010/04/11/great-day-learning-about-the-5d/</link>
		<comments>http://www.hearkencreative.com/2010/04/11/great-day-learning-about-the-5d/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 17:47:17 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[bootcamp]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
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		<category><![CDATA[cost]]></category>
		<category><![CDATA[film]]></category>
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		<category><![CDATA[hollywood]]></category>
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		<category><![CDATA[post production]]></category>
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		<category><![CDATA[snehal patel]]></category>
		<category><![CDATA[the association]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=629</guid>
		<description><![CDATA[Yesterday I attended a half-day session arranged by The Association on the Canon DSLR cameras. Snehal Patel led the workshop of twelve people. I think I was the only one who wasn&#8217;t working in Hollywood, and we had quite a few veteran members of the ASC there as well. The industry is changing significantly. From [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hearkencreative.com/wp-content/uploads/2010/04/P1060960.jpg" rel="lightbox[629]"><img class="alignnone size-full wp-image-630" title="P1060960" src="http://www.hearkencreative.com/wp-content/uploads/2010/04/P1060960.jpg" alt="" width="512" height="384" /></a></p>
<p>Yesterday I attended a half-day session arranged by <a title="The Association" href="http://www.theassociation.tv/">The Association</a> on the Canon DSLR cameras. <a href="http://www.imdb.com/name/nm1826664/">Snehal Patel</a> led the workshop of twelve people. I think I was the only one who wasn&#8217;t working in Hollywood, and we had quite a few veteran members of the <a href="http://www.theasc.com/">ASC</a> there as well. The industry is changing significantly. From the tech and post side of it, I think I have an incredible grasp on the realities of shooting with these new DSLRs. Now I want to get better on the production side as well.</p>
<p>One interesting thing about the day was a discussion by the DPs in the room concerning the disappointing performance of the <a href="http://www.red.com/">RED One camera</a> in real-world situations. Specifically, the cost of the camera, with all of the bells and whistles, is much higher than everyone expects (still much lower than traditional cameras, but the hype doesn&#8217;t match with reality). Secondly, the processor is just not robust enough to handle low light well; in fact, during shoots, the RED consistently requires more lighting (which equals more time and more money spent) than traditional cameras — DPs were complaining that you had to stick light everywhere, even in shadows, to make sure something showed up in the footage. So I&#8217;m leaning much less towards the RED right now, and seriously getting closer to either the <a href="http://www.amazon.com/exec/obidos/ASIN/B001G5ZTMM/karenmrober-20">5D</a> or the <a href="http://www.amazon.com/exec/obidos/ASIN/B002NEGTU6/karenmrober-20">7D</a>, which excels in low-light situations. (I&#8217;m interested to see how the new RED cameras fare, but I&#8217;m not interested in purchasing any of them, either.)</p>
<p>Another illuminating conversation was how the major studios are attempting to cut down on technical staff (DITs, digital managers) in an attempt to save money on set. It&#8217;s going to backfire, but I&#8217;ll talk about that in a later post.</p>
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		<title>Canon DSLRs get a channel to Final Cut Pro</title>
		<link>http://www.hearkencreative.com/2010/03/25/canon-dslrs-get-a-channel-to-final-cut-pro/</link>
		<comments>http://www.hearkencreative.com/2010/03/25/canon-dslrs-get-a-channel-to-final-cut-pro/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 14:41:03 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[post production for film and video]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon 5d]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filmmaking]]></category>
		<category><![CDATA[firmware]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[post production]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=624</guid>
		<description><![CDATA[Canon has taken the pain (or most of it, anyways) out of bringing footage into Final Cut Pro from their DSLR cameras with a new FCP plugin. The new plugin allows us to ingest footage directly into Apple&#8217;s ProRes 422 code, and adds timecode based on the camera&#8217;s date and time stamp (a workaround to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/B001G5ZTMM/karenmrober-20"><img class="alignnone" src="http://www.usa.canon.com/app/images/EOS_2008/5D_MkII/profile/5dmark2_586x225.jpg" alt="" width="586" height="225" /></a>Canon has taken the pain (or most of it, anyways) out of bringing footage into Final Cut Pro from their DSLR cameras with <a href="http://www.studiodaily.com/blog/?p=2870">a new FCP plugin</a>. The new plugin allows us to ingest footage directly into Apple&#8217;s ProRes 422 code, and adds timecode based on the camera&#8217;s date and time stamp (a workaround to actually having real timecode, but it&#8217;ll work for now).</p>
<p>This, along with the firmware update that <a href="http://www.studiodaily.com/blog/?p=2834">was released recently</a>, brings us closer to truly being able to use the Canon DSLRs in a professional environment, which is what I want to do. I&#8217;m considering skipping the <a href="http://www.amazon.com/exec/obidos/ASIN/B002NEGTU6/karenmrober-20">7D</a> entirely and simply saving up for a <a href="http://www.amazon.com/exec/obidos/ASIN/B001G5ZTMM/karenmrober-20">5D</a> — which will fit my business much better than the 7D anyways.</p>
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		<title>New iStockphoto images, developments</title>
		<link>http://www.hearkencreative.com/2009/10/31/new-istockphoto-images-developments/</link>
		<comments>http://www.hearkencreative.com/2009/10/31/new-istockphoto-images-developments/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 19:05:44 +0000</pubDate>
		<dc:creator>Loren A. Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[canon 7d]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[iStockphoto]]></category>
		<category><![CDATA[live sound]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[stock]]></category>
		<category><![CDATA[timetagger]]></category>

		<guid isPermaLink="false">http://www.hearkencreative.com/?p=609</guid>
		<description><![CDATA[It&#8217;s been a really long time since I&#8217;ve posted here, so this will cover a few things. First, posting images to iStockphoto has been going well. Now, I just need to start making more money from them. Here are a few recent uploads: &#124; &#124; &#124; So is the economy up or down? I don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a really long time since I&#8217;ve posted here, so this will cover a few things.</p>
<p>First, posting images to <a title="iStockphoto" href="http://www.istockphoto.com/hearkencreative" target="_blank">iStockphoto</a> has been going well. Now, I just need to start making more money from them. Here are a few recent uploads:</p>
<p><a href="http://www.istockphoto.com/stock-photo-10813659-yachts-on-balboa-bay-in-early-evening.phprefnum=hearkencreative"><img class="alignnone" src="http://www.istockphoto.com/file_thumbview_approve/10813659/1/istockphoto_10813659-yachts-on-balboa-bay-in-early-evening.jpg" alt="" width="110" height="74" /></a> | <a href="http://www.istockphoto.com/stock-photo-9473053-pacific-northwest-mountain-cabins-circa-1975.phprefnum=hearkencreative"><img class="alignnone" src="http://www.istockphoto.com/file_thumbview_approve/9473053/1/istockphoto_9473053-pacific-northwest-mountain-cabins-circa-1975.jpg" alt="" width="110" height="74" /></a> | <a href="http://www.istockphoto.com/stock-photo-10763426-dusk-on-balboa-bay.phprefnum=hearkencreative"><img class="alignnone" src="http://www.istockphoto.com/file_thumbview_approve/10763426/1/istockphoto_10763426-dusk-on-balboa-bay.jpg" alt="" width="110" height="74" /></a> | <a href="http://www.istockphoto.com/stock-photo-10583118-morro-rock-on-the-california-coast-circa-1974.phprefnum=hearkencreative"><img class="alignnone" src="http://www.istockphoto.com/file_thumbview_approve/10583118/1/istockphoto_10583118-morro-rock-on-the-california-coast-circa-1974.jpg" alt="" width="110" height="74" /></a></p>
<p>So is the economy up or down? I don&#8217;t think anyone can decide. Even <a title="LA Times: Stocks sink as worries mount about spending" href="http://www.latimes.com/business/la-fi-markets31-2009oct31,0,3768833.story" target="_blank">Wall Street was bipolar</a> this past week — way up one day and way down the next. We are considering ways to drastically cut expenses for the company, like moving to a smaller office and using fewer computers, or even temporarily closing the post-production side of the business (entertainment industry has been hit hard). But, on the other hand, I added more job numbers to my jobs list this week than I have in recent memory, and completed several large projects as well. So I&#8217;m feeling cautiously hopeful, at least in the short term.</p>
<p>While we&#8217;re talking about the business, I found an elegant little program called <a title="TimeTagger" href="http://www.matterform.com/mac_software/time_tracking/index.html" target="_blank">TimeTagger</a> for tracking my time spent on projects throughout the workday. It&#8217;s going to help me track profitability much better than I have been able to previously.</p>
<p><a href="http://www.hearkencreative.com/wp-content/uploads/2009/10/7d_586x2251.jpg" rel="lightbox[609]"><img class="alignnone size-full wp-image-611" title="7d_586x225" src="http://www.hearkencreative.com/wp-content/uploads/2009/10/7d_586x2251.jpg" alt="7d_586x225" width="527" height="203" /></a></p>
<p>And, in the &#8220;covet&#8221; department, I&#8217;m really wanting a <a title="Canon 7D" href="http://www.usa.canon.com/consumer/controller?act=ModelInfoAct&amp;fcategoryid=139&amp;modelid=19356" target="_blank">Canon 7D</a>. Great photography <em>and</em> HD filmmaking at multiple frame rates, with lots of upsides. Expensive, but possibly worth it. We&#8217;re not ready financially to make a big purchase like this, but if the right project comes along, this is the one that I would purchase right now. If you want to buy it for me, the link is <a href="http://www.amazon.com/gp/product/B002NEGTU6?ie=UTF8&amp;tag=karenmrober-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B002NEGTU6">here</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=karenmrober-20&amp;l=as2&amp;o=1&amp;a=B002NEGTU6" border="0" alt="" width="1" height="1" />&#8230;thanks!</p>
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