Tag Archive | "business"
Well, I can’t say “did” for this one, since we’re still in production. I’m associate producer on a quirky little film called “Not That Funny” starring Tony Hale (Arrested Development, Chuck, and a bunch of other stuff). Here’s a breakdown of what I am working on during this film:
- Recorded all production sound for the first week of shooting (before our wonderful sound guy showed up)
- Managing/devising digital workflow for the production and post-production
- Assisting with social media and web presence for the film
- Renting Hearken equipment to the production (KinoFlo Diva Lights, Canon 7D, microphones, batteries, cards, hard drives, etc.)
- Assisting in whatever way I can on a small shoot, sometimes as a production assistant, sometimes as a driver, sometimes schlepping crafts service, sometimes…?
The cast and crew of this tiny pic are wonderful, and I’m honored to be working with them all. I can’t wait to show you some of the production stills, and get this film finished so everyone can see it.
Did I mention we were busy this summer? (By the way, my son is the one in the yellow cap above…playing the nerd. Perfect casting.)(Oh, and the fantastic photos of this summer’s shows were taken by New York-based pro photographer Matthew Murphy. He got some incredible shots.)
The Pasadena Musical Theatre Program is a decades-old training program for kids in Pasadena, CA. But I would call this a kid’s program on steroids, or, better, a pro theatre program that just happens to have kids as its focus. But this summer we held a master class with Megan Hilty of Wicked fame, held a class entitled Pursuing a Career in Musical Theatre, and did a American Idol-style solo competition, in addition to the two main shows that are produced every summer. Ryan Scott Oliver (award-winning musical composer), Cindy Abbott (wonderfully dedicated Pasadena music teacher), and Emily Clark (fabulous musical theatre performer and teacher) have transformed this program into a powerhouse that trains over 125 students every summer.
So what did Hearken Creative do? Well, for starters, I joined the board of the program last summer, because funding for arts has dried up with local school districts and I feel strongly about arts education. So, on our own, we have raised somewhere in the range of $50,000 every summer to make the program happen. In addition, Hearken Creative
- provided all design services for print media, programs, and press releases,
- photographed the Megan Hilty master class,
- filmed the Promise Competition,
- ran sound for all events, including the master class, meetings and competitions, and
- sound designed both major shows — the Juniors (4th-6th graders) and the Seniors (7th-12th grade) shows.
Essentially, this was two weeks of wrangling a high school auditorium (that a friend aptly called an “airplane hangar”) into submission, using Hearken Creative-provided equipment, rented equipment, and the high school’s 40-year-old 24-channel mixer, as well as my own 16-channel digital mixer. Twenty wireless body mics, plus choir mics and band sound reinforcement.
And boy, did it sound good! We don’t have the professionally-produced video from KLRN yet, but several people have posted their home videos already. Here’s one:
and my son singing a solo at the Promise Competition:
The purpose of the program is twofold: first, arts education is vital to a well-rounded education, and music/dance hits so many of the other disciplines — math, reasoning, spatial relationships — that it seems stupid the schools are cutting performing arts. Secondly, there is an erroneous meme out there that there are no viable career options in performing arts. We aim to change that perception.
By using Hearken Creative’s graphic design skills, our production and sound design skills, as well as our music background and fundraising acumen, we were able to help make this summer’s Pasadena Musical Theatre Program a complete success.
While I can’t say that I have a new job or have turned the economy around single-handedly, this has been a marvelous summer of new experiences.
The first project I want to talk about is the West Covina High School Chamber Singers reunion, which happened two days ago after over a year of preparation. I was a committee member, and developed the website and Facebook presence, as well as designed all printed matter, and finally, managed all the stage tech for the evening, including a 16-foot screen, memorabilia slideshow, music cues, and sound reinforcement for the evening’s program, all provided by Hearken Creative.
The event was an amazing success, where 80+ people re-connected after 25 years with our dedicated teacher/director/conductor, Tom Kessler.
While the event was not specifically a showcase of Hearken Creative’s available services, we nonetheless made the entire evening possible, with HCS’ graphic design, film/video production, and live show production strengths.
In the near future, we will also produce the event “re-cap” video DVD. Can’t wait to show you how much fun everyone had at this event.
Tomorrow: Live theatre sound design for 100+ children and teens this summer…
Finally!
Hearken Creative now is shooting in HD on a Canon 7d camera. We have several lenses and filters, and can make your next project shine, whether for the big screen, the small screen, or even a web screen.
Additionally, not only can we do full-blown ProTools audio for location sound, but we now have a small Zoom H4N 4-channel audio recorder for interviews, small cast shoots, and field recording. Put the two pieces together, and you have a wonderfully small setup for mobile filming!
Call us to discuss your next video/film project.
The Canon 5D and 7D are all over the place now. This is nothing new or groundbreaking, but it clearly shows that, when used well, these HDSLR cameras can be used for newsgathering and documentaries as well as scripted/planned shoots. Very nicely done.
Still working on my iStockphoto collection. Here are some recent uploads:
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Go and see all of them for yourself. I’m working hard to improve both my photography and design, as well as recording and post skills right now. Slow periods make for good resource acquisition and training.
Q4 of 2009 has seen a number of wonderful projects wrap up and get distributed.
Winnetka Story is a feature-length documentary about the history of Winnetka and the North Shore area, outside of Chicago. Once again I worked with the wonderful John Newcombe, with whom we authored the DVD for Rancho La Cañada: Then and Now a few years ago. Hearken Creative did all of the DVD authoring and DVD menu design, as well as managing the production for the packaging.
Servant Partners launched several new videos prior to the Urbana missions convention that Hearken Creative produced. Most of the interview footage was interviewed and shot by Loren A. Roberts, with video from around the world provided to us by Servant Partners in various formats. HCS brought it all together and turned it into several promotional videos, for use both online as well as looping on plasmas in the organization’s booth at the 20,000-person convention. In addition, HCS authored the DVD, designed DVD menus, and duplicated copies of the DVD for all staff members. Below is one of the four videos produced:
And finally, Dave Schultze of Schultzeworks created a video promoting a computer design that he calls the “Philco PC,” an homage to the Philco Predicta television set from the 1950′s. I was able to work with Dave, consulting on camera movement, editing, and pacing for the video (Dave occupies my old office space, and we have become good friends over the past few years). We were stunned at the response after releasing the video: Vimeo shows that it has close to 100k views of the video, the design has been featured on EnGadget and the NY Times, and Dave has received calls from news outlets and potential clients. This was a great collaboration for us, and HCS looks forward to consulting in the future for other friends and clients! See the video below:
There are many changes coming to Hearken Creative in the new year, but the one thing that will not change is our passion and dedication to making our clients look awesome, bringing creative and powerful solutions to the world of advertising design and corporate video.
MediaPost’s Research Brief has an interesting collection of data from Nielsen Online. Note how much video is watched on Facebook versus Myspace:
| Top 5 Social Networking and Blog Sites Ranked (April 2009, U.S. Home and Work) |
| Site |
Total Video Streams
(000) |
Time Spent Viewing
(Minutes x 000) |
| Myspace.com |
120,793
|
384,030
|
| Facebook |
41,537
|
113,502
|
| Stickam |
19,617
|
54,522
|
| FunniestStuff.net |
10,206
|
34,456
|
| Funny or Die |
6,503
|
17,725
|
| Source: Nielsen VideoCensus, June 2009 |
So we all thought that Facebook was taking over the world. It turns out that more people are watching video on Myspace, and for a longer period of time (a ratio of 3 to 1!).
What does this mean for us? Not much. I won’t post personal video to either Facebook or MySpace, because I’m scared about the ownership issues involved. Promotional video (movie trailers, band promos) should go up on all of the sites to ensure maximum saturation. And I can’t help but cringe at the quality of video on both MySpace and Facebook; it is for that very reason that I have posted my company’s promotional work on Vimeo instead of any of the top social networking or video sites.
It does have relevance, though, to remind us that the “hot trends” that get reported on often only have a kernel of truth, and the true picture is much more nuanced or complex. While Facebook is having a banner year, MySpace is not losing as much ground as the mainstream media would have you believe; and MySpace actually is “stickier” (people stay on the site longer), something that advertisers are very aware of.
Well, I’ve done this over the years for friends, but I think I should stop underselling myself. This weekend I mixed sound at the Global Day of Prayer/Love Pasadena event on the steps of the Rose Bowl. 500 people, 5 bands, several hours, and lots of running around and soundchecking. And the event went off without a hitch. I’m really proud of Advantage Productions in Santa Clarita for finding me a sound system on short notice, and the pastors of the churches who helped put the event together.
Running live sound is a lot different than recording in the studio. In the studio, you can move mics around until you get it right, you can punch-in to fix a bad line, you can EQ and compress to your heart’s delight on your own time. But live sound needs to sound great — NOW. So I was really happy that, with no soundcheck for any of the bands, we were able to walk in and make everything sound awesome the first time. Having great equipment can make or break a show, and that’s why I’m s0 pleased with Brett and Ron from Advantage Productions, and how easy it was to work with them.
So, I’m hanging my shingle out for running live sound for events. And next time I’ll wear sunscreen.
You probably don’t see it every day, but, if you are running a blog or forum, or any web application running on a database, you might have implemented MySQL on your server. I had heard about Sun and Oracle, but I hadn’t heard about what it could mean for MySQL:
Even before the Oracle buyout, there were signs of strain within the MySQL community. Not long after Sun acquired MySQL in 2008, key MySQL employees began exiting the company, including CEO Mårten Mickos and cofounder Monty Widenius. Widenius, in particular, was vocally critical of the MySQL development process under Sun’s stewardship, citing rushed release cycles and poor quality control. Another MySQL cofounder, David Axmark, left out of frustration with the bureaucracy and tedium of Sun’s buttoned-down corporate culture.
Funny: I was just thinking a few days ago on how dependent my work has become on other’s software: I use Adobe products exclusively for graphic design (InDesign and Illustrator and Photoshop), Apple products for film and video (Final Cut Pro, DVD Studio Pro), Digidesign’s ProTools for audio, and now WordPress/MySQL for websites. What happens when one of these major tools stumbles? Let’s look at a case study: Quark XPress.
From 1990 until 2004, I was producing all of my print design using a wonderfully powerful program called Quark XPress. The toll was lean, fast, and tool advantage of Apple and Adobe’s strong support of PostScript — the language that ran every laser printer in the world. And then, the company got cocky. Knowing that they had no competition, Quark took five years to release an update to the program. Their technical support was horrible. It got to the point where I would rather have left graphic design than continue working with their software. So, with a bit of research and some soul-searching, I dropped Quark XPress for Adobe’s InDesign. Within a few months, I was producing all print projects on InDesign, and loving it. The migration costs were mostly calculated in time spent learning new software, and my clients saw a seamless workflow transition from my office.
All that to say: technology moves quickly. If MySQL transforms into something else, or morphs into something that needs more support, we will be ready. It’s easy to forget some software program that’s in the background, but all of these programs are the lifeblood of what we do at Hearken Creative. So we will keep on top of all developments, and make the necessary transitions to whatever is the most recent, workable software solution.
Flickr Photos
