Wikipedia is wonderful. It defines synergy as "the phenomenon in which two or more discrete influences or agents acting together create an effect greater than that predicted by knowing only the separate effects of the individual agents."

When we talk about synergy, it means the "effect greater" that is a product of managing a multi-faceted project in-house. The different "channels" of a project get managed in coordination with each other: We can build both a website and a brochure for you. Or, we can manage the post-production for your film, as well as author the final DVD, design the packaging, and help with online and printed marketing materials.

Why?

1. Cost savings gained by having everything under one roof;
2. Project becomes streamlined, eliminating possibility for error;
3. Deadlines get met more easily because resources are shared amongst the different channels of the project.

Examples? Of course. Check these out:

• Fuller Theological Seminary, Ogilvie Chair Search
• Occidental College Catalog
• Asian Access: A2:Re:Defined
• Burning Heart Production's Laundry & Tosca
• Burning Heart Production's The Fair Trade

These are not simply multi-channel projects that we stumbled upon; rather, a concerted effort was made to reap the benefits of managing multiple channels of the project at Hearken Creative.

Contact us anytime to see how we can make your next multi-channel project benefit from our "synergy" approach.