Blog, business, photography, portfolio, sound

Event Support for Successful Fundraiser

Hearken Creative provided lights, sound, and video support for the Children’s Advocacy Center’s first ever (and hopefully annual) fundraising gala on the gorgeous grounds of the Masonic Home in Covina, California on October 12, 2014.

We worked with the organization, as well as rental companies, the featured band, and on-site personnel to make sure that everything ran smoothly — from power concerns, to the ability to hobnob over the live music, to making every word intelligible — from honorees and speakers. We received numerous accolades from event planners and the 200+ attendees, stating that this was the smoothest and best-sounding event they had attended.

Photos from the event are below. The young (but very good) band “Them Kool Kats” [ http://www.themkoolkats.com/ ] was the featured entertainment. Hearken Creative provided them with onstage monitors so they could hear everything, and they had a great time working the crowd.

CAC Event 2014 - crowd and silent auction items

CAC Event 2014 - Them Kool Kats performing

CAC Event 2014 - Them Kool Kats performing

CAC Event 2014 - Them Kool Kats performing

CAC Event 2014 - Them Kool Kats performing

CAC Event 2014 - Them Kool Kats performing

CAC Event 2014 - crowd seated for dinner

CAC Event 2014 - Them Kool Kats performing

It’s remarkable what Hearken Creative can accomplish — from branding, to websites, to video, to event support (sound and lighting). Why don’t you give us a call for your next project and see how Hearken Creative can help you?

Blog, business, film/video, Pasadena and local, portfolio, post production for film and video, sound

Special event film released by the Pasadena Public Library

pritkin

In July Hearken Creative was asked to film a very special event for the Baseball Reliquary at the Pasadena Public Library. Assisted on second camera by Jordan McMahon, we filmed the 2+ hour event, and edited the piece for posting to the Pasadena Public Library’s website.

Most important for this event was capturing perfect audio or each of the speakers. Some of them are elderly, and we needed to be able to understand every word that was said. A combination of HCS’s own microphones on the podium ensured that we would get perfect audio from every distinguished speaker, including members of the Jackie and Mack Robinson family (who were there to accept on behalf of Rachel Robinson for her induction into the Reliquary’s “Shrine of the Eternals”).

We had a great time, met some fun people, and turned this into a living document that will be used by the Reliquary for years to come.

Blog, film/video, Pasadena and local, portfolio, post production for film and video, sound

Six (yes, six) new videos released today

The Los Angeles Children’s Chorus asked me to create some short introductory videos on each of their choirs. Previously I had produced one for their First Experiences in Singing class [see my eailer post]. These new videos required many hours of filming rehearsals and concerts for all six choirs, as well as music theory classes. Then we interviewed all the different directors to get their take on each chorus. Finally, we edited each piece together, trying to give new parents and members of the ensemble a sense of each chorus’ identity. And we attempted to keep them all under four minutes.

chamber-screen

I’m excited about how these will be used to further the educational and artistic mission of the L.A. Children’s Chorus.

Preparatory Choir

Apprentice Choir

 Intermediate Choir

Concert Choir

Chamber Singers

Young Men’s Ensemble

 

Blog, business, film/video, portfolio, post production for film and video, sound

FASGI event complete success

Do you want an event that is amazing? Hearken Creative can help, much like we did last night. Loren A. Roberts/HearkenCreative worked with the board of FASGI (Filipino American Service Group Inc.) to stage an incredibly fun event at SPIN L.A. (in the Standard Hotel) on May 6, 2014.

First (months ago), Hearken Creative worked with FASGI on social media, creating “save-the-date” images that got people interested in the event.

Next, we extended the same branding through invitations, flyers, and additional social media pushes.

At the event, HCS handled the printed programs, which continued to extend the exciting “party” brand that we had created.

Finally — through our partnership with Visions Lighting and our own expertise in event A/V — Hearken Creative handled sound, lights and video for three separate rooms in the venue, including providing sound reinforcement for hired musicians throughout the evening. L.A. Mayor Eric Garcetti was honored along with Lou Diamond Phillips and several other community leaders, with Filipina community star Yong Chavez as the emcee for the evening. The party was hopping all night, FASGI had standing-room-only attendance, and the event was a complete success — both as a fundraiser and as an opportunity to extend the FASGI name throughout the community.

2014-05-06 18.24.46

2014-05-06 19.45.37

2014-05-07 07.51.52

2014-05-06 20.37.40

2014-05-06 21.49.04

Blog, business, film/video, Pasadena and local, portfolio, post production for film and video, sound

New Client, New Video, Incredible Story

Villa Esperanza is a ground-breaking school here in Pasadena, CA that serves kids and adults with developmental disabilities. The staff is amazing, the results are astounding, and we got to tell one small story recently. Take a look:

The school has launched a capital campaign that will build a new school facility for the numerous programs that they run, and this video was produced in concert with the campaign launch. We hope that the video will help them raise the money needed to build the new school.

As always, we were able to assemble a team of incredible people to bring this video to completion. HCS principal Loren A. Roberts produced, directed, and filmed (a little) and did sound. Greg King filmed/directed and edited. Roberto San Luis brought HCS and Villa together, and provided the concept and script for the video. On The Mark Rentals provided some gear that HCS didn’t already have. Vanessa Voors and Michelle Cox at Villa Esperanza were instrumental in making the production run smoothly. Most importantly, Jamie and his father were patient, enthusiastic cheerleaders for Villa — we couldn’t have made this video without them and the wonderful faculty at Villa.

Can we do this for you? Get in touch with Hearken Creative if you have a story you need told on film — or through e-mail, or on paper, on a website — whatever the project, we have a solution that will make you look great.

Blog, business, film/video, Pasadena and local, portfolio, post production for film and video, sound

YouTube videos for Christian counselor

I recently had the privilege of working with best-selling author Mark Baker, who runs the La Vie Counseling Centers in Pasadena and Santa Monica. Mark wanted to start sharing some of his insights to a larger audience through short videos that took a single idea from his books and “put a face to it.” Having done countless large-format conferences and training sessions, Mark was completely at ease in front of the camera, and extremely well-prepared.

Because much of his audience is in Brazil, we also close-captioned all of these videos for a Portuguese-speaking audience. Mark’s found an extremely competent translator in Brazil who forwarded transcripts of each video as we produced them.

This is the power of video: getting concepts delivered to people who are “visual learners.” This project embodies much of what can be done on a relatively-inexpensive budget: this was all shot in one day, on two cameras, and has all been accomplished in roughly six weeks (it could have been faster, but we felt that “trickling” the videos out would get us more bang for the buck).

If you want to do something like this for you company, contact me now, and we can discuss how to utilize the power of YouTube for your brand.

Blog, business, film/video, portfolio, post production for film and video, sound

New Asian Access video released

Once again we have partnered with Asian Access to bring stories from the heart of tsunami-ravaged Northeastern Japan. This story about Sue Takamoto and the Nozomi Project was filmed in a few hours one afternoon in Ishinomaki, Japan, and edited with help from friend and colleague (and pro storyteller/artist) Greg King in Southern California. The client is pleased with the speed of delivery and the message that we were able to communicate in only a few minutes:

Blog, business, film/video, photography, portfolio, post production for film and video

New music video released

We are incredibly excited to be showing you a new music video from Shakedown Mambo, a musical duo comprised of Rick Solem and Phil Bloch. Loren A. Roberts produced and directed the video with assistance from Lilly Wild, based on a concept devised by the band along with Loren and Lilly (and Lilly’s wind-up nose). A fun shoot, and gratifying to have a product up on YouTube that can help the band sell more records (hopefully)!

Blog, business, film/video, portfolio, post production for film and video, sound

New video posted

In March 2011, Japan experienced one of the worst disasters in modern history: an earthquake and tsunami that ravaged the Northeastern coast of Japan. One year later, a team traveled to Japan to observe the relief work that Asian Access pastors were leading. Now, another year has passed, and we are able to report on work that has been done over the past two years. This is the first of several (hopefully) videos that report on the use of funds donated to earthquake/tsunami relief through Asian Access:

The team consisted of Loren A. Roberts from Hearken Creative on camera and editing, Joshua Clayton on camera, Jeff Johnston from Asian Access as producer, and Takeshi Takazawa as liaison, interpreter, and all-around wonderful travel leader.

Blog, business, film/video, graphic design, portfolio, post production for film and video

Two new websites live

Websites fulfill some very important tasks in today’s world. First and foremost, they are the electronic version of a business card — providing name and contact information for a new vendor or client. But they can do so much more than a business card, and Hearken Creative has just finished two such sites.

HARVARD BUSINESS PRESS BESTSELLER

FI-book-screengrab-500x438

When Karen Berman and Joe Knight asked for a website that advertised the new edition of their bestselling book Financial Intelligence, I suggested doing things a little bit differently. Instead of creating a traditional site, maybe just a single page with some video and strong copy would be enough to draw people in — without overwhelming them with information. Using Premise landing page software from Copyblogger & Studiopress, and a backend theme from WooThemes (Canvas, specifically), we created a punchy landing page with a video of co-author Joe Knight talking about the book. Here is where it gets good…

The YouTube video (which Hearken Creative filmed and produced as well) is SEO-ready, so that it becomes a key driver of more eyeballs (remember, YouTube is almost as important as Google when it comes to search). In addition, video is much more enjoyable than simply reading a page of copy. The video also can get used in multiple streams:

  1. on YouTube,
  2. on the new landing page,
  3. on the client’s existing website,

therefore getting more bang for the buck of the dollars spent on video.

As stated, the previous edition of the book was already a bestseller (translated into over a dozen languages), so getting more traction for the new edition is simply icing on the cake. Still, a good landing page will help drive sales even further.

STICKING A TOE INTO THE E-COMMERCE RIVER

alisonsiewert-screengrab-500x438

Longtime friend and colleague Alison Siewert has received accolades for writing short dramas seen at conferences and events. But she has never had a place to sell the scripts, which have recently been receiving more and more attention. So we created a website where those scripts can be downloaded — directly from the website — for a small fee.

The e-commerce solution was ready-made — again from WooThemes — and was relatively easy to set up. The site has already generated business, and we look forward to assisting Alison as she grows the business even further.

Both of these sites were designed and produced by Loren A. Roberts at Hearken Creative. Our multi-disciplinary approach allowed us to use the best tools available to come up with real-world solutions for our clients, including imagery, producing and editing video, and (as always) cutting-edge, award-winning  graphic design.

We can take the same approach for your company as well. Call us today at 626-396-1500 to talk about your online needs.