Doobies Inc., with Loren A. Roberts at the far right. Photo by Kat Roberts
Blog, film/video, graphic design, Pasadena and local, photography, portfolio, sound

“Music is my life, man.”

I’ve made no bones about the fact that I love music. My entry into filmmaking came only after an internship at a North Hollywood recording studio brought my recording chops up, and then I used that skillset to start location recording, and then sound editing, picture editing, post production supe duties, and finally producing…but I digress.

I’ve been playing music since I was five years old. First piano and drums (orchestra percussionist for five years), then classical guitar for a while, then cello for a few years, voice lessons in high school, and on-the-job accompanist training in college. So it should come as no surprise that my current business has a soft spot for musicians.

What does that mean? Well, I still need to make money. But I can cut deals that benefit an artist or label because of my varied skillset. I can do your product packaging, but I can also work on your website and advertising. We can work on a music video, brilliant photography, and even do some recording. Later on I’ll show you a few examples.

Matt McCormackBut first: the newest project that I’m working on is with a fantastic San Antonio-based artist, Matt McCormack. Check out this guy’s amazing songwriting. We met through a friend, and I played onstage with him a few months ago when he traveled to L.A. at Genghis Cohen (fantastic venue, and fantastic restaurant too).

So when Matt asked me to add some keyboard parts to his new recording project, we embarked on a long-distance back-and-forth to find the right sounds for these new songs. Here are the first two:

I’m really excited about the collaboration, and I hope to be onstage with Matt again sometime soon.

PHOTOGRAPHY

Check out this amazing 70s-style photo from a recording session with Shakedown Mambo:

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…and the photo that ended up on the back cover of their most recent album:

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PACKAGING

I did a rather long blog post on the creation of the CD packaging for T-Lou, a Zydeco/accordion artist here in L.A., but there are a few other recent additions. These are varied, but fantastic:

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(notice that I started with photography and moved to doing Shakedown Mambo’s packaging?)

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(Buddy Zapata is also the guy who introduced me to Matt McCormack…)

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MUSIC PRODUCTION

  • Avery Roberts (my son!)(see the above CD cover) needed some demos recorded. Those demos turned into a self-published album entitled “Where Nothing Can Hurt Me“.
  • The aforementioned keyboard tracks for Matt McCormack’s new album were recorded in my studio, and then added to the mix by Matt’s amazing production team in San Antonio — an engineer, mixer, and mastering engineer.
  • Check out my “audio” page for more examples of my experience working as a composer, engineer, and producer.

WEBSITES

VIDEO PRODUCTION

All of these videos were shot and produced by Hearken Creative:

LOGOS

I was a founding member (keyboards again) of a Doobie Brothers tribute band, and developed an “homage” logo for that band:

Concert Crowd

 

As you can see, we are a one-stop shop for marketing musical acts. Does this limit us? No! We are still working on communications and marketing for pharmaceutical companies, nonprofits, colleges, museums, and more. But it’s fun to look at one market segment, and see how much incredibly fun material we have produced.

(The blog post title is from 2003’s movie “School of Rock”…)

Blog, business, graphic design, Pasadena and local

Watching Your Baby Come Off the Press

interior page from December 2015 issue of The Planetary Report

It’s always fun seeing the fruition of months of work. We get to do it every quarter, with The Planetary Society’s magazine The Planetary Report. Because I am a stickler for details and always want to see projects through to the very end, I spend a day in Orange County at the printshop doing press checks and ensuring that each magazine prints perfectly. (They print over 50,000 copies of the magazine, on a big web press. It’s a fun process to watch.)

This type of work is not what most people think of when they hire a creative director or marketing manager, but quality counts. My aim is to make every project we produce a home-run for the client. It’s all about matching the right message with the right media — be it a website, or magazine, or brochure, or e-mail blast.

Over the next few weeks we will have a new website launch to feature, some more video projects, and more! Stay tuned…

Blog, business, film/video, Pasadena and local, portfolio, post production for film and video, sound

New video project trickling out

Kendra Celise - Cold Coffee

We keep pressing forward on many projects simultaneously. The newest video clip is the first of a series that we recorded and filmed in my studio for singer/songwriter Kendra Celise.

Kendra sent a few sample YouTube videos so we could get a feel for what she wanted, and we spent the better part of a day filming her performances. A new camera — the Sony PXW-W70 — was used for this shoot, as well as some of our amazing Michael Joly-modified microphones. The camera was mounted on a mini-jib so that we could move around smoothly throughout the song.

The rest of the videos will drop over the coming weeks. We had fun on this project, and believe the final product will help Kendra market her new EP successfully. Congrats to Kendra!

Blog, business, graphic design, Pasadena and local

Enjoying My Clients’ Happiness

I received two notes in the mail this week, both with checks for payment on recent projects:

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It is gratifying to see clients happy with the end product, and Hearken Creative’s designs working as marketing tools, communication tools, and catalysts for increasing sales.

How can I help you over the rest of Q4 of 2015? New identity? New marketing strategy? Implement new tools for marketing and communications?

Blog, business, film/video, Pasadena and local, portfolio, post production for film and video, sound

Special event film released by the Pasadena Public Library

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In July Hearken Creative was asked to film a very special event for the Baseball Reliquary at the Pasadena Public Library. Assisted on second camera by Jordan McMahon, we filmed the 2+ hour event, and edited the piece for posting to the Pasadena Public Library’s website.

Most important for this event was capturing perfect audio or each of the speakers. Some of them are elderly, and we needed to be able to understand every word that was said. A combination of HCS’s own microphones on the podium ensured that we would get perfect audio from every distinguished speaker, including members of the Jackie and Mack Robinson family (who were there to accept on behalf of Rachel Robinson for her induction into the Reliquary’s “Shrine of the Eternals”).

We had a great time, met some fun people, and turned this into a living document that will be used by the Reliquary for years to come.

Blog, business, film/video, Pasadena and local, post production for film and video, sound

Fantastic Gala film produced by Hearken Creative

Screen Shot 2014-09-20 at 4.24.00 PMBACKSTORY

A while back, Christopher Min and I were asked to create a 10-year anniversary film for The Brehm Center for Worship, Theology, and the Arts at Fuller Theological Seminary. The film was to be shown at a gala reception honoring the founding donors for the Center, Bill & Dee Brehm. We wanted to show the rich diversity of graduates the program was raising over the course of the first decade.

Chris directed, and Loren Roberts/Hearken Creative provided all the equipment, shooting expertise, and editing for the final video.

SUCCESS STORY

The result was a smashing success at the event — one attendee said it was a “moving tribute” to the Brehms and the Center. The only issue we had was cutting down the incredible footage we got with the graduates. I think our first edit clocked in at almost 16 minutes; the final edit is a still-long (but beautiful) nine minutes.

HOW CAN WE HELP YOU?

We have done this kind of work for non-profit and for-profit companies time and again. How can we help your organization?

Blog, film/video, Pasadena and local, portfolio, post production for film and video, sound

Six (yes, six) new videos released today

The Los Angeles Children’s Chorus asked me to create some short introductory videos on each of their choirs. Previously I had produced one for their First Experiences in Singing class [see my eailer post]. These new videos required many hours of filming rehearsals and concerts for all six choirs, as well as music theory classes. Then we interviewed all the different directors to get their take on each chorus. Finally, we edited each piece together, trying to give new parents and members of the ensemble a sense of each chorus’ identity. And we attempted to keep them all under four minutes.

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I’m excited about how these will be used to further the educational and artistic mission of the L.A. Children’s Chorus.

Preparatory Choir

Apprentice Choir

 Intermediate Choir

Concert Choir

Chamber Singers

Young Men’s Ensemble

 

Blog, business, film/video, Pasadena and local, portfolio, post production for film and video, sound

New Client, New Video, Incredible Story

Villa Esperanza is a ground-breaking school here in Pasadena, CA that serves kids and adults with developmental disabilities. The staff is amazing, the results are astounding, and we got to tell one small story recently. Take a look:

The school has launched a capital campaign that will build a new school facility for the numerous programs that they run, and this video was produced in concert with the campaign launch. We hope that the video will help them raise the money needed to build the new school.

As always, we were able to assemble a team of incredible people to bring this video to completion. HCS principal Loren A. Roberts produced, directed, and filmed (a little) and did sound. Greg King filmed/directed and edited. Roberto San Luis brought HCS and Villa together, and provided the concept and script for the video. On The Mark Rentals provided some gear that HCS didn’t already have. Vanessa Voors and Michelle Cox at Villa Esperanza were instrumental in making the production run smoothly. Most importantly, Jamie and his father were patient, enthusiastic cheerleaders for Villa — we couldn’t have made this video without them and the wonderful faculty at Villa.

Can we do this for you? Get in touch with Hearken Creative if you have a story you need told on film — or through e-mail, or on paper, on a website — whatever the project, we have a solution that will make you look great.

Blog, business, film/video, Pasadena and local, portfolio, post production for film and video, sound

YouTube videos for Christian counselor

I recently had the privilege of working with best-selling author Mark Baker, who runs the La Vie Counseling Centers in Pasadena and Santa Monica. Mark wanted to start sharing some of his insights to a larger audience through short videos that took a single idea from his books and “put a face to it.” Having done countless large-format conferences and training sessions, Mark was completely at ease in front of the camera, and extremely well-prepared.

Because much of his audience is in Brazil, we also close-captioned all of these videos for a Portuguese-speaking audience. Mark’s found an extremely competent translator in Brazil who forwarded transcripts of each video as we produced them.

This is the power of video: getting concepts delivered to people who are “visual learners.” This project embodies much of what can be done on a relatively-inexpensive budget: this was all shot in one day, on two cameras, and has all been accomplished in roughly six weeks (it could have been faster, but we felt that “trickling” the videos out would get us more bang for the buck).

If you want to do something like this for you company, contact me now, and we can discuss how to utilize the power of YouTube for your brand.