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Getting Technical with Technicolor and the Canon DSLRs

Shane Hurlbut mentions a new set of “camera styles” that Technicolor just released for the Canon DSLRs (specifically the Canon EOS 5D Mark III, but they mention that the camera styles will work on any of the current EOS cameras). These new picture styles allow the camera to more closely approximate the color and f-stop latitude of traditional film, allowing for more color-correction options in the post-production process.

These are not the first “custom” picture styles to come out; in fact, people have been playing around with (and distributing/sharing on the internet) various picture styles — SuperFlat, Marvel, Velvia, Genesis, and many more. What makes this one impressive is that it has the Technicolor name on it, and, apparently, has tons of Technicolor research behind it. So this picture style is a research-based, powerful tool for making a gorgeous picture on the Canon DSLR cameras.

But remember, adding a custom picture style like this is going to mean that the image coming out of the camera is not at all ready for prime time. These picture styles make your footage ready for post-production, not ready out-of-camera. You must take these in and do color-correction before they will begin to look like what you want. The Technicolor picture style only gives you the latitude to make some wonderful images in post-production.

One thought on “Getting Technical with Technicolor and the Canon DSLRs

  1. It’s interesting: this little profile has taken the DSLR world by storm over the past few days. And there are lots of different opinions about whether it’s all smoke and mirrors, or whether this is a very valuable new tool for making the DSLRs a more professional tool of choice. Philip Bloom discusses some of these, and his commenters have various opinions about what the Picture Profile is actually doing in-camera: http://philipbloom.net/2011/05/10/various-example-of-technicolor-cinestyle-for-canon-dslrs/

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