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What Hearken Creative did this summer, Part 2

Did I mention we were busy this summer? (By the way, my son is the one in the yellow cap above…playing the nerd. Perfect casting.)(Oh, and the fantastic photos of this summer’s shows were taken by New York-based pro photographer Matthew Murphy. He got some incredible shots.)

The Pasadena Musical Theatre Program is a decades-old training program for kids in Pasadena, CA. But I would call this a kid’s program on steroids, or, better, a pro theatre program that just happens to have kids as its focus. But this summer we held a master class with Megan Hilty of Wicked fame, held a class entitled Pursuing a Career in Musical Theatre, and did a American Idol-style solo competition, in addition to the two main shows that are produced every summer. Ryan Scott Oliver (award-winning musical composer), Cindy Abbott (wonderfully dedicated Pasadena music teacher), and Emily Clark (fabulous musical theatre performer and teacher) have transformed this program into a powerhouse that trains over 125 students every summer.

So what did Hearken Creative do? Well, for starters, I joined the board of the program last summer, because funding for arts has dried up with local school districts and I feel strongly about arts education. So, on our own, we have raised somewhere in the range of $50,000 every summer to make the program happen. In addition, Hearken Creative

  • provided all design services for print media, programs, and press releases,
  • photographed the Megan Hilty master class,
  • filmed the Promise Competition,
  • ran sound for all events, including the master class, meetings and competitions, and
  • sound designed both major shows — the Juniors (4th-6th graders) and the Seniors (7th-12th grade) shows.

Essentially, this was two weeks of wrangling a high school auditorium (that a friend aptly called an “airplane hangar”) into submission, using Hearken Creative-provided equipment, rented equipment, and the high school’s 40-year-old 24-channel mixer, as well as my own 16-channel digital mixer. Twenty wireless body mics, plus choir mics and band sound reinforcement.

And boy, did it sound good! We don’t have the professionally-produced video from KLRN yet, but several people have posted their home videos already. Here’s one:

and my son singing a solo at the Promise Competition:

Gimme Gimme, performed on July 8, 2010 from Loren A. Roberts on Vimeo.

The purpose of the program is twofold: first, arts education is vital to a well-rounded education, and music/dance hits so many of the other disciplines — math, reasoning, spatial relationships — that it seems stupid the schools are cutting performing arts. Secondly, there is an erroneous meme out there that there are no viable career options in performing arts. We aim to change that perception.

By using Hearken Creative’s graphic design skills, our production and sound design skills, as well as our music background and fundraising acumen, we were able to help make this summer’s Pasadena Musical Theatre Program a complete success.

3 thoughts on “What Hearken Creative did this summer, Part 2

    • Thanks, Kathryn…right back at ya! We’re just doing the things that come and drop in our lap…we feel incredibly blessed to be a part of some pretty incredible organizations here in Pasadena.

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