Blog, business, post production for film and video

Where do you watch online video?

MediaPost’s Research Brief has an interesting collection of data from Nielsen Online. Note how much video is watched on Facebook versus Myspace:

Top 5 Social Networking and Blog Sites Ranked (April  2009, U.S. Home and Work)
Site

Total  Video Streams
(000)

Time Spent Viewing
(Minutes x 000)

Myspace.com

120,793

384,030

Facebook

41,537

113,502

Stickam

19,617

54,522

FunniestStuff.net

10,206

34,456

Funny or Die

6,503

17,725

Source: Nielsen VideoCensus, June 2009

So we all thought that Facebook was taking over the world. It turns out that more people are watching video on Myspace, and for a longer period of time (a ratio of 3 to 1!).

What does this mean for us? Not much. I won’t post personal video to either Facebook or MySpace, because I’m scared about the ownership issues involved. Promotional video (movie trailers, band promos) should go up on all of the sites to ensure maximum saturation. And I can’t help but cringe at the quality of video on both MySpace and Facebook; it is for that very reason that I have posted my company’s promotional work on Vimeo instead of any of the top social networking or video sites.

It does have relevance, though, to remind us that the “hot trends” that get reported on often only have a kernel of truth, and the true picture is much more nuanced or complex. While Facebook is having a banner year, MySpace is not losing as much ground as the mainstream media would have you believe; and MySpace actually is “stickier” (people stay on the site longer), something that advertisers are very aware of.

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