More fun stuff being produced for commercials

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This Honda Insight commercial takes both in-camera and post/FX effects, and creates a very organic, dynamic spot that mirrors the ethos of the car.

Eric Treml, a cinematographer from Austria, accomplished this wonderful mini-film. In Studio Daily, Treml talks about film, lenses, and 20+ takes to accomplish what he wanted:

“The big challenge was how detailed each shot needed to be,” he continues. “Lining everything up was painstaking and time-consuming. We were chasing the light and there was only so much we could do considering that we often needed 30 takes. But the finished spot unfolds in a witty and delightful way.”

In a 30-second spot, every shot counts. And this little piece did a nice job of communicating the dynamic, communal, and fun aspects of this car. Nicely done!

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